Filed under: iPhone
Akoo to use iPhone to control in-store on-demand displays
Akoo International announced plans to develop a web site optimized for the iPhone's Safari browser that will allow customers to use their iPhones to control in-store media displays. Presumably, store displays will announce their m-Venue URL and invite visitors to whip out their iPhones and take part. NikoDrakoulis, Akoo CEO, calls this "real-time consumer-to-brand interactivity."
Done well, this may provide an amusing way to pass the time as one's spouse takes his or her time shopping. Done poorly, this will distract customers from actually purchasing products and will tick off the waiting spouses and children as the iPhone user plays with his or her toy. This press release suggests that restaurants and sports bars would be a great place to install these displays. TUAW could never imagine fights breaking out over which iPhone user gets to control the channel.
Thanks Chris Tutor
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Reader Comments (Page 1 of 1)
Oli4000 said 1:35PM on 7-25-2007
Seems with so many posts about the iPhone like TUAW is slowly turning into the Unofficial iPhone Weblog ;-)
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VanillaSpice said 1:58AM on 7-27-2007
Wow, I hadn't seen the "this place is The Unofficial iPhone Weblog" line before. (cough)
I suppose that when Leopard is released, and TUAW posts articles about it, you'll claim that this place is the The Unofficial Leopard Weblog.
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