Filed under: Video, Apple, iPhone
Apple posts two new iPhone ads
Thanks to TUAW readers participating in tonight's TUAW TalkShoe chatcast, we found out about two new iPhone ads Apple has posted to their site. Both ads bring a new perspective to the iPod's appeal, focusing on how much it allows you to carry - or stop carrying - in your pocket. The first, titled Instead, informs viewers that they can simply carry an iPod in their phone, instead of an iPod and their phone. The second ad, titled Amazing, expands on the idea of how much you can carry: your favorite music, all your email, today's newspaper and - of course - a phone. The ads are both well done and, I think, speak a bit more clearly to the potential of owning an iPhone. Having all that stuff in one sexy little device that effortlessly syncs with one app is indeed a wonderful thing, and I bet these new ads might strike a stronger chord with consumers still on the fence about buying one to replace their other gadgets.
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Reader Comments (Page 1 of 1)
Earle said 10:41PM on 8-09-2007
David I emailed you a tip about the iPhone and bluetooth did you ever get a chance to try it out?
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Tim Luckey said 10:54PM on 8-09-2007
Ever wonder why people call him as he is taping the commercial.......lol
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Mike said 11:08PM on 8-09-2007
Has anyone else noticed that the ringtone they use in these commercials is NOT on the iPhone? I mean, granted, it's not the best sound, but certainly appropriate for someone who might want their phone to sound like a phone (besides the "Old Phone" ringer). Not that I'm complaining, I happen to be very happy with Marimba. I just find it sort of odd that they always use that sound in these commercials.
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jsw said 11:29PM on 8-09-2007
To-Do List Sync. Text File Folder Syncs.
I mean, even my Nano does that.
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Andrew Abate said 11:39PM on 8-09-2007
When someone calls your phone, does it look like the iphone commercial? The home/mobile appears left justified and the picture is a little square - mine doesn't look like that.
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Mitch said 1:11AM on 8-10-2007
The idea of showing the iPhone being used for the TV ads is so simple, so effective, it is brilliant.
I now look at other cell phone TV ads and wonder how come they are not showing the phone in action.
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David Chartier said 1:39AM on 8-10-2007
#5: I haven't bothered to test it out and track this down yet, but I think you might be half right. I remember seeing various ways the iPhone presents the caller and picture too, but I think it might be something like you get one UI when you're already doing something on the phone, and another if, say, the screen has been locked. I'm not sure yet.
It's also entirely possible that these commercials were made far out enough from the iPhone's actual launch that Apple changed the UI at the last minute.
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David Chartier said 1:47AM on 8-10-2007
#1: I did get the tip and honestly I haven't tried it out yet. The only bluetooth headset I have is going on the fritz and I'm waiting for a new one I bought to arrive. I think I'll forward it off to the team to see if someone else can beat me to writing it up with a working headset.
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David Chartier said 1:52AM on 8-10-2007
#1: Earle, scratch that. I just got inspired to try again and got it to work! This is pretty surprising, because I thought audio could only be passed to a headset like this if it supported some specific new protocol. Thanks for the tip! WRiting it up right now.
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Danniel said 10:19AM on 8-10-2007
Hi #5, I had the exact same question, I even called the Support guys and the genius bar, and they didn't have a clue!, later I ran into a friend taht works in an apple store and he figured that the difference is where do you assign the pic to the Contact, if you do it in the iPhone when you get the contact the pic is shown as a background, filling the whole screen; now, if you assign the pic in address book (or outlook I assume) it will show exactly like in the ad! It bothered me so bad for a couple of week, now that I know how to do it I rather use the one that fills the whole screen
Cheers
DG
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Gene Cowan said 11:29AM on 8-10-2007
Dear Apple:
What a lovely idea, this suggestion that instead of an iPod and a phone I just carry an iPhone. Beautiful, the simplicity.
Except that you didn't make the iPhone compatible with your Nike+ device.
Which means that I now carry an iPod and an iPhone when I go out exercising.
Oops.
Love, Gene
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required said 1:48PM on 8-10-2007
Isn't the iPhone only betwixt 4GB & 8GB? Since this is the case, how do they figure I can use it to replace something that holds upwards of 80GB? Color me confused as having a snippet of your media is in no way the same as having your media. So Apple, give me a call when you have a iPhone with adequate storage.
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Andrew Scott said 7:57PM on 8-10-2007
Taking about carrying things in your iPhone… when I get an iPhone (if they every reach Australia!) I'm going to scan in all the barcoded loyalty cards in my wallet. I bet they'd scan straight from the iPhone's screen without any problem.
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Oscar said 7:04PM on 8-17-2007
hey does anyone no the name of the iphone theme???
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Mikky said 1:50PM on 8-19-2007
Hello Mate, i have the brand new apple macbook pro "17 inch" and i want t give it out for juist $600, it is just a month old and i bought it at $1500.
The specificationsa are below:
Apple MacBook Pro 17" 2.4GHz Notebook PC
17" Display;2.4GHz Intel Core 2 Duo Processor; 2x1GB Memory; 160GB 5400rpm
Hard Drive; GeForce 8600M GT with 256MB of GDDR3 SDRAM and dual-link DVI.
MacBook Pro is built on the revolutionary Intel Core 2 Duo —which packs the
power of two processor cores inside a single chip. It provides 4MB of Smart
Cache, L2 cache that can be shared between the cores as needed
Email at : mikkyfems@ommail.com
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