Filed under: Analysis / Opinion, Retail, iMac, Apple
Unboxing the new iMac
Hard to believe you could run a whole video site just by posting vids of people unboxing new gadgets, but I'll be darned if the guys at Unboxing haven't gone and done it-- their latest video shows off the new iMac, and I have to say (a little ashamedly) that I was glued to my screen the whole time. I don't know if opening up something Apple didn't make would have the same effect, but going through that box piece by piece, with all the little custom packaging and that incredible keyboard... "vicarious thrills" indeed!
Every time I crack open an Apple product, I'm always thrilled with all the little touches, and this time is no exception-- I love the two booklets, labeled "Everything Mac" and "Everything else," as if Mac was its own universe, and the way the iMac itself is nestled in the box and packaging just feels so perfect. It is disappointing that the Apple Remote doesn't stick to the side any more, however-- it's hard to believe Jobs would consciously choose not to put the little magnet in there, so maybe someone in Cupertino is facepalming when they realize they forgot it.
Update: Engadget also has a nice unboxing gallery up, including a few good hands-on notes about the keyboard.
Thanks, Andru!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
required said 1:09PM on 8-09-2007
I loath styrofoam - Apple should innovate their packaging so that it is no more.
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Eli Hodapp said 1:27PM on 8-09-2007
This video has more advertisements in it than FM radio! I didn't think it were possible to have a 1:1 ad to content ratio... haha.
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fd said 1:38PM on 8-09-2007
eh eh eh ... eh ... eh ...
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Jonathan Davis said 2:13PM on 8-09-2007
My MBP I bought in Feb came with the "Everything Mac" and "Everything Else" booklets
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Johnny Dangerously said 2:40PM on 8-09-2007
Thanks for the ads. Kind of reminds me of the first iPhone unboxing video, with all the "wirelessinfo.com!" plugs thrown in every two seconds. Kudos again to this guy for plopping the iMac box *horizontally* on the table to remove the thing. Sheesh.
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Luigi193 said 3:07PM on 8-09-2007
Hey I liked it...
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Adam said 3:21PM on 8-09-2007
They won't be facepalming... they'll be fired
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Glenn said 4:25PM on 8-09-2007
even though I started with a IIc I'll be the first to admit I'm still not very Mac smart but I'm pretty sure no magnets gonna stick to aluminum not even for Apple
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The Usher said 4:15PM on 8-09-2007
Aluminum is non-magnetic.
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me said 4:54PM on 8-09-2007
it is obvious that he hasn't opened an iMac box before, it is much easier if you stand it up straight.
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will said 5:44PM on 8-09-2007
Magnets don't stick to plastic either...
The magnet is inside the iMac, not the remote.
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Phat said 6:12PM on 8-09-2007
oooooh what's this... aaaaaaah it just my hand
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Ian said 6:09PM on 8-09-2007
This thing looks like a giant iphone! Not that their is anything wrong with that...
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miguel said 10:44PM on 8-09-2007
i would like to hear reports on the new keyboards...I want to get the blue tooth for my "old" imac
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prw2732 said 7:28PM on 8-09-2007
Aluminum is dia-magnetic -- it resists passing magnetic fields, where plastic doesn't care. The magnetic -- even if it was inside the case, wouldn't hold the remote through the aluminum case.
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Mike Loftus said 11:30PM on 8-09-2007
The magnet is now in the lower corners of the screen...not as nice as before when it was on the side but i still love my new iMac!!!!
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Chris said 3:12PM on 8-10-2007
All the ads! And the guy was boring.
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omnicloud said 8:05PM on 8-14-2007
The new iMac looks awesome.
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