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Apple releases new iPhone ad: "All These Years" [Updated: two new ads]

by David Chartier Aug 15th 2007 at 8:12PM



Apple has released another iPhone ad unofficially titled either "All These Years" or "How?" I say 'unofficially' titled because it hasn't appeared at Apple's iPhone ads page as of this writing yet, but a copy is already on YouTube. This time around, Apple's giving a shout out to the business users, asking how they could have gone all these years without "email like this" or "stock updates like this" in their pocket. Personally, I'm glad they wrote the ad this way, because I would probably have spit out my beer if the voiceover would have said "without email like this... in your pants."

But seriously: I worry about how well this particular ad is going to do. The iPhone is receiving a lot of criticism from the business sector, much of it understandable, for not working with Exchange Servers. While I don't wear a suit to work every day (or pretty much any day), word on the street is that Exchange support is the major hurdle keeping the iPhone from storming corporate purchase receipts. If the iPhone is primarily targeted at consumers, that's great. But if Apple wants to truly go after business users, they need to play by that industry's rules and offer the software support those folks need.

That said, it is a bold ad that certainly highlights the iPhone's gorgeous UI in a business setting. I'll update this post with a link once Apple publishes the official ad.

[Update: There are actually two new ads, and Apple has updated their site with both - All These Years is the one I caught here, but another new one is All the Parts. Just like the first ad, I question their approach because the ad isn't entirely accurate. One major 'part' of the internet the iPhone lacks is Flash. While I personally would be happy as a camper if Flash never arrives on the iPhone, I understand that it's something many users want. Either way, the lack of Flash is certainly a glaring hole in their particular wording with this second ad.]

[via iPhone Alley]

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Apple has released another iPhone ad unofficially titled either "All These Years" or "How?" I say 'unofficially' titled because it hasn't...
 

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Dom Barnes

I think the choice of stocks shown in this is interesting. Obviously Google are on there (hello Youtube on your iPhone) and Nike (Nike+).
Starbucks isn't too much of a big thing. Wifi, coffee, who doesn't like that.
I can't figure out why Home Depot is on there?
But Adobe? Perhaps a hint that flash will come soon? What other relationship does Apple have that could prompt that? Unless you count PDF support from emails/safari?
And eBay? Perhaps just cost they're a big company, or perhaps a nice eBay app? Search for items, watch items, reminders on your iPhone as sales come to close or when you've won or been outbid? Not a bad idea.
Who knows. I know that I would've liked to see Microsoft with stock going down on there!

August 16 2007 at 3:06 PM Report abuse rate up rate down Reply
maarten87

Nice commercial,
this is one also nice; The iPhone bill..
http://www.dumpert.nl/mediabase/23674/f48b563c/iphone_rekening.html

August 16 2007 at 12:23 PM Report abuse rate up rate down Reply
kot

yup... it's no longer 9:42...
I've noticed.

August 16 2007 at 8:05 AM Report abuse rate up rate down Reply
Homsar

It's no longer 9:42am.

August 16 2007 at 3:03 AM Report abuse rate up rate down Reply
Darin

"Can you really afford this?"
Made me LOL.

August 16 2007 at 2:27 AM Report abuse rate up rate down Reply
Ben the Dog

All of the parts of the internet may be on the iPhone, but the iPhone is not in my part of the world. Boom.

Damn you Steve and your US-centric turtleneck.



August 16 2007 at 2:01 AM Report abuse rate up rate down Reply
henrrik

I think the lack of Flash might turn into Adobe's problem if the iPhone gets enough traction.

As far as enterprise use is concerned, it'll interesting to see how Leopard Server fits into all this. CalDAV is coming.

August 16 2007 at 1:44 AM Report abuse rate up rate down Reply
R Muffet

I think Yahoo push email is meant to update faster than 15 mins (hence the "push") though I could be wrong.

If it was near instant as the "push" suggests, you could have critical emails forwarded to it. Just an idea.

August 15 2007 at 11:55 PM Report abuse rate up rate down Reply
Johnny Appleseed

Well...not all the parts of the internet are on the iphone. There are still a lot of flash based sites that don't work on the iphone.

I'm not discrediting the iphone, I have one and it is one of the most beautiful phones I've owned IMHO. However, there is so much more that it could have done, not with future technology, but with current technology. I don't want to start another thread about pros and cons here as it's been done already, ad nauseum.

Bottom line, Great phone. Hopefully someday, we really will get ALL of the parts of the internet on the iphone--perhaps in a future version.

August 15 2007 at 11:15 PM Report abuse rate up rate down Reply
Ben

I just saw another commercial. It talks about the different "parts" of the internet on the iPhone. The weather widget, the traffic to the airport, the accomodations (Safari), and the "can you afford it" (stocks). All on the iPhone.

August 15 2007 at 10:31 PM Report abuse rate up rate down Reply
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