Apple releases new iPhone ad: "All These Years" [Updated: two new ads]
Apple has released another iPhone ad unofficially titled either "All These Years" or "How?" I say 'unofficially' titled because it hasn't appeared at Apple's iPhone ads page as of this writing yet, but a copy is already on YouTube. This time around, Apple's giving a shout out to the business users, asking how they could have gone all these years without "email like this" or "stock updates like this" in their pocket. Personally, I'm glad they wrote the ad this way, because I would probably have spit out my beer if the voiceover would have said "without email like this... in your pants."
But seriously: I worry about how well this particular ad is going to do. The iPhone is receiving a lot of criticism from the business sector, much of it understandable, for not working with Exchange Servers. While I don't wear a suit to work every day (or pretty much any day), word on the street is that Exchange support is the major hurdle keeping the iPhone from storming corporate purchase receipts. If the iPhone is primarily targeted at consumers, that's great. But if Apple wants to truly go after business users, they need to play by that industry's rules and offer the software support those folks need.
That said, it is a bold ad that certainly highlights the iPhone's gorgeous UI in a business setting. I'll update this post with a link once Apple publishes the official ad.
[Update: There are actually two new ads, and Apple has updated their site with both - All These Years is the one I caught here, but another new one is All the Parts. Just like the first ad, I question their approach because the ad isn't entirely accurate. One major 'part' of the internet the iPhone lacks is Flash. While I personally would be happy as a camper if Flash never arrives on the iPhone, I understand that it's something many users want. Either way, the lack of Flash is certainly a glaring hole in their particular wording with this second ad.]
[via iPhone Alley]
Reader Comments (Page 1 of 1)
8-15-2007 @ 8:17PM
JeremyT said...
How? I don't need a cell phone... :P
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8-15-2007 @ 8:32PM
weirdguy said...
I saw this today...while watching the history channel. Maybe apple is telling people they can have history...in their pants?
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8-15-2007 @ 8:43PM
August Trometer said...
To be honest, I didn't see this as geared toward business. Sure it mentions email and stocks, but these days, _everyone_ is interested in the stock market and has email.
Still, though, another great ad. And yes, "email in your pants" would have gotten the same reaction from me...
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8-15-2007 @ 9:12PM
Matt said...
They updated the site with "All These Years" and "All the Parts"
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8-15-2007 @ 9:23PM
Michel said...
damnit! Exchange is NOT whole business !
for where I'm working, we _removed_ exchange for imap and webservices.
and yeah! the iphone (and others devices) will work fine with that.
and heck! even exchange 2003 can work with IMAP ! and there are calendar services available too
STOP PATRONIZING SYSADMIN and IT !
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8-15-2007 @ 9:30PM
Andrew Macdonald said...
Is it just me or does it bother anyone else that Apple uses a ringtone in the commercials that isn't even on the iPhone?
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8-15-2007 @ 9:42PM
Zoli said...
MIchel, the reality is, 90% of major corporations run on exchange to have over the air email/ calendar/ and contact synchronization, without ever needing to plug into a computer.
People need to be able to add calendar invites on the iphone, as well as put in a contact and find it at their computer without syncing.
Also, IMAP is just webmail, and every 15 minutes does not cut it with email..it needs to be instant. In my company email is like instant messaging, so it gets annoying going into my iphone and hitting reload every minute.
And michel, I work at an IT company that services extremely high class cliental, and major financial institutions, and for them, the iphone is simply a toy for now, but for real world business, they need their 'berries that can sync over the air.
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8-15-2007 @ 9:57PM
Mitch Greenfield said...
now posted at
http://www.apple.com/iphone/ads/ad9/
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8-15-2007 @ 10:04PM
Solar said...
Why are people blaming Apple for not supporting a proprietary e-mail system (Exchange) out of the gate when it has support for all of the proper open standards and encrypted communications with mail servers?
It's the company's IT department's fault for locking themselves into proprietary messaging and not leveraging open protocols at all.
PS -- Zoli, if e-mail needs to be instant at your corporation, your employees are wasting a lot of time reading e-mail. And there are other industry standards that handle scheduling that the iPhone supports. Oh, and IMAP has nothing to do with Webmail.
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8-15-2007 @ 10:31PM
Ben said...
I just saw another commercial. It talks about the different "parts" of the internet on the iPhone. The weather widget, the traffic to the airport, the accomodations (Safari), and the "can you afford it" (stocks). All on the iPhone.
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8-15-2007 @ 11:18PM
Johnny Appleseed said...
Well...not all the parts of the internet are on the iphone. There are still a lot of flash based sites that don't work on the iphone.
I'm not discrediting the iphone, I have one and it is one of the most beautiful phones I've owned IMHO. However, there is so much more that it could have done, not with future technology, but with current technology. I don't want to start another thread about pros and cons here as it's been done already, ad nauseum.
Bottom line, Great phone. Hopefully someday, we really will get ALL of the parts of the internet on the iphone--perhaps in a future version.
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8-15-2007 @ 11:55PM
Reg Muffet said...
I think Yahoo push email is meant to update faster than 15 mins (hence the "push") though I could be wrong.
If it was near instant as the "push" suggests, you could have critical emails forwarded to it. Just an idea.
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8-16-2007 @ 1:47AM
henrrik said...
I think the lack of Flash might turn into Adobe's problem if the iPhone gets enough traction.
As far as enterprise use is concerned, it'll interesting to see how Leopard Server fits into all this. CalDAV is coming.
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8-16-2007 @ 2:01AM
Ben the Dog said...
All of the parts of the internet may be on the iPhone, but the iPhone is not in my part of the world. Boom.
Damn you Steve and your US-centric turtleneck.
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8-16-2007 @ 2:29AM
Darin said...
"Can you really afford this?"
Made me LOL.
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8-16-2007 @ 3:04AM
Homsar said...
It's no longer 9:42am.
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8-16-2007 @ 8:06AM
kot said...
yup... it's no longer 9:42...
I've noticed.
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8-16-2007 @ 12:26PM
maarten87 said...
Nice commercial,
this is one also nice; The iPhone bill..
http://www.dumpert.nl/mediabase/23674/f48b563c/iphone_rekening.html
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8-16-2007 @ 3:06PM
Dom Barnes said...
I think the choice of stocks shown in this is interesting. Obviously Google are on there (hello Youtube on your iPhone) and Nike (Nike+).
Starbucks isn't too much of a big thing. Wifi, coffee, who doesn't like that.
I can't figure out why Home Depot is on there?
But Adobe? Perhaps a hint that flash will come soon? What other relationship does Apple have that could prompt that? Unless you count PDF support from emails/safari?
And eBay? Perhaps just cost they're a big company, or perhaps a nice eBay app? Search for items, watch items, reminders on your iPhone as sales come to close or when you've won or been outbid? Not a bad idea.
Who knows. I know that I would've liked to see Microsoft with stock going down on there!
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