Filed under: Rumors, Other Events
It's official: Apple press event Sept. 5
We heard a rumor not long ago, and today Engadget confirms the date: Apple will hold a special press event on Sept. 5th. The invitation they received (where's ours, Apple?!?) looks like coverflow as displayed by an iPhone. Hmmm...The invite is as cryptic as always, so I guess it's up to us to provide wild and baseless conjecture. Let's get started.
See you then, folks.
Thanks to everyone who sent this in!

![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 3)
Mark Fleser said 7:37PM on 8-28-2007
No time or location? Fake!
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Mabsey said 7:48PM on 8-28-2007
No - not fake. Macworld don't comment on rumor and have posted about it at http://www.macworld.com/news/2007/08/28/specialevent/index.php
Location and time: Moscone West, San Francisco on September 5, 2007 at 10:00 AM.
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Richard said 7:49PM on 8-28-2007
I'm guessing they are going to show a new upgrade to Aperture.
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Jorge said 7:50PM on 8-28-2007
"the beat goes on" Maybe the beatles on iTunes?
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pacheco said 7:54PM on 8-28-2007
An iPod is shown, and it's referring to music. I think obviously these are the new iPods, probably among other things.
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Josh Holat said 7:56PM on 8-28-2007
EXCUSE MY LANGUAGE, BUT SHIT!!!! SCHOOL STARTS THAT DAY!!! IM GONNA GO CRY!!!
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Brian said 8:00PM on 8-28-2007
Looks like coverflow!!! on an iPod. Maybe a new interface.
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DBrim said 8:03PM on 8-28-2007
"The Beat Goes On" clearly refers to Sonny and Cher, who will now be on iTunes.
Anybody, anybody? I didn't think so.
Anyhow, I find it amusing how these announcements bring out the worst of the fanboy/antifanboy arguments on the tech blog sites. People don't know how to ignore it without spouting off, and then others get hostile. It's a bad cycle, unfortunately.
My hope is for multitouch iPods, 120GB, and please god no recessed headphone jack. If it has these features, I'd buy one that day, guaranteed.
Another thing that I want (that is more unrealistic) is for Apple to host a database of high resolution album art, even for artists that iTunes does NOT have (The Beatles, Led Zeppelin, etc etc). I have a lot of searching to do if a cover flow iPod does come out.
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CuriousOrange said 8:09PM on 8-28-2007
The forthcoming Madonna single is also called 'The Beat Goes On'.
Coincidence or something more sinister. You be the judge!
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Brian said 8:14PM on 8-28-2007
LOL @ CuriousOrange
Maybe its a pink "Madonna" edition iPod that speaks to you in an English accent.
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James Dehnert Sr said 8:19PM on 8-28-2007
While there seems to be no basis in even the remotest bit of conjecture, I, personally, would like to see a Mac Home Server OS release. What would that have?
1) Common iTunes database
2) Common iPhoto database
3) you get the picture.
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Scott said 8:20PM on 8-28-2007
If it isn't a new iPod I am going to riot. Granted... it will be a small riot, but a riot none-the-less!!!
Touch screen iPod!!! Damnnit.
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AB said 8:23PM on 8-28-2007
Isn't that Beatles cover art in the background?
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Jonico said 8:25PM on 8-28-2007
If "The Beat Goes On" is the newest title for Madonna's newest song, then I think she will be only be releasing on iTunes. Recently there has been talk of here leaving her current label http://www.nme.com/news/madonna/30517
Whenever I heard she might I figured she would be going to Apple.
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Catt said 8:26PM on 8-28-2007
Can somebody say new iPods and an iTunes update of some sort to capture the new features of said iPods... Aperture? I think not!
I'm expecting some good blogging on the 5th TUAW I'll be at work but its around my lunchtime and I don't have any big meetings that day which reminds me to write a note to myself not to schedule a lunch meeting that day.
I smell a birthday gift a comin!
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adam bucci said 8:26PM on 8-28-2007
13. Isn't that Beatles cover art in the background?
nope, it's the beastie boys new album
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kauff said 8:34PM on 8-28-2007
And the one to the right is Mika's 'Life in cartoon motion'. An excellent album I might add
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jan Dixon said 8:50PM on 8-28-2007
I think the 6G iPod will have the design elements of the new iMac
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Krzysztof said 8:53PM on 8-28-2007
Everybody's hyped up on thinking it will be an iPod event.... let's think outside the box and I'll predict a surprise early Leopard release, with iPods as a secondary to the announcement.
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Reg Muffet said 9:23PM on 8-28-2007
Cryptic?
The picture shows an iPod. The slogan refers to music. I'm going to take a wild stab in the dark here and say...
"They're releasing a 16 core Mac Pro!"
In the words of the immortal Inigo "You killed my father, prepare to die" Montoya, I do not think that word means what you think it means.
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