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Found Footage: How not to create a product video

Let's say you've just announced a really controversial iPhone unlocking method based in software. Do you: (a) provide step-by-step screen shots, showing what your product can do; (b) offer a carefully crafted demonstration piece, highlighting your product in action; or (c) create a completely unwatchable video with an incomprehensible voice over and put it on your corporate blog?

Tens of thousands, if not hundreds of thousands, of dollars are at stake. What option do you pick?

It's not as if an average video camera cannot be placed on a pile of books on a chair with a fixed focus setting. It's not as if you can't spend 5 minutes writing out a rough script and speak slowly. But after being brought to international attention in the media, don't you think that if the first video turned out poorly, you'd at least re-shoot it? Even if you had to buy or borrow another $400 or $500 iPhone?

We at TUAW have watched this new video from the iPhone Unlocking blog. And let's just say: we're not very impressed.

[Via Engadget]



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Found Footage iPhone

Let's say you've just announced a really controversial iPhone unlocking method based in software. Do you: (a) provide step-by-step screen...
 

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Zcott

Who really cares about the quality? They claim to have unlocked it, and I'm quite happy to believe them until someone proves otherwise. The quality of the video doesn't bother me: it's not a huge company, it's a couple of guys working in a bedroom somewhere.

The fact that it's been unlocked can only be a good thing, regardless of quality of the unlocking video.

August 30 2007 at 11:57 AM Report abuse rate up rate down Reply
Daimos

You guys are confusing GeoHotz accomplishments with hardware unlocking with this (iphoneunlocking) alleged software unlock. IPhonesimfree has their own unlock software that's been validated by engadget.

August 30 2007 at 9:51 AM Report abuse rate up rate down Reply
Eddie

Chris, I think the guys from iphonesimfree are russian, which the NJ kid mentioned.. could be them. another note.. once the hack is released, what's to stop a crack from following it? their best bet is to release it now, while all this hype exist, rather than have the dev team or someone else release it for free.

August 30 2007 at 4:21 AM Report abuse rate up rate down Reply
chris

I was listening to NPR the other day, when the kid from NJ announced he hacked the iPhone. He said that he was working with a team of people but split from them after they decided to try and sell it. My guess is that this "company" are his former partners in crime.

August 30 2007 at 12:37 AM Report abuse rate up rate down Reply
Nicholas Franklin

Crappy video, impressive that they unlocked it.

August 30 2007 at 12:37 AM Report abuse rate up rate down Reply
R Muffet

@Daimos, The thing I think is most disappointing is that a lot of the mainstream media, especially IDG (Macworld) and even the NYT, are buying into it and reporting as fact that AT&T lawyers have approached this loser.

I feel less worried getting my news from blogs now. They may not be as well trained journalists, but they do seem to demonstrate more critical thinking.

August 29 2007 at 10:10 PM Report abuse rate up rate down Reply
Mark S

Ugh, I'm dizzy and nauseated now...

August 29 2007 at 12:43 PM Report abuse rate up rate down Reply
inrpce

Look at how many different charges that battery is at throughout the video

August 29 2007 at 10:14 AM Report abuse rate up rate down Reply
Johnny Thrash

People go and spend 650$ on a fabulous product only to go hacking into it. People just can't be satisfied. It's really sad.

August 29 2007 at 10:12 AM Report abuse rate up rate down Reply
Rod

@ Kai
Your assuming I am in the US??

BTW, the comments I made were more in regards to sensationalist journalism rather than the finer points of the legality of phone unlocking :-)

August 29 2007 at 9:57 AM Report abuse rate up rate down Reply
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