Jobs on iPhone price drop: "That's technology."

Many TUAW readers are a little upset with Apple for dropping the price of the iPhone by $200 after only two months on the market. I would like to say that Steve Jobs feels your pain, but according to this interview with USA Today it is clear that he doesn't. When asked about the price drop and what he would say to customers who bought the iPhone at the original price he replied, 'That's technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology.'
As someone who bought an iPhone not too long ago, I actually agree with Steve. We all knew that the price of the iPhone would be coming down sooner or later, so I am not upset in the least. I am sure the price of the iPhone will continue to go down, much as it has for the iPod, and I'm ok with that.
The interview also covers whether or not the Beatles will be joining iTunes (Steve says later this year), if iPod Touch sales will impact iPhone sales (Steve says either way Apple is making money), and how much impact NBC pulling out of iTunes will have on Apple's business ('Zero,' was Jobs' estimate).
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Many TUAW readers are a little upset with Apple for dropping the price of the iPhone by $200 after only two months on the market. I would...
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I suggest that those of you that passionate about the price drop just go ahead and buy it for $400 and send $200 to me, as if nothing had happened.
Only buy something if you think you profit from buying it at that price. When you early buyers bought your iPhones, I assume you found $600 a reasonable price. Otherwise you shouldn't have bought it. This sohuldn't have changed just because other people can get an iPhone a bit cheaper.
The price of price drops is imaginary. Noboy is taking your money. If $600 was good then, you still have the same product for the same price.
Whiners.
One important function that iTouch and iPhone possess and not any other type of mobile phone is the full version of Safari Internet Browser.
I started my first launch in Asia simple iTouch and connect through WiFi internet at the shopping mall, I immediately enter the bank financial account to buy and sell stock either locally in Hong Kong or oversea in USA in real time.
That was a big huge surprise to me, since I do not expect the APPLE Safari internet browser has such a remarkable capability which I had tried any other models and brand name of mobile phone which run Microsoft either version 5 or 6 Internet Explorer. None of them can enter and operate the banking account.
Therefore with the capability of APPLE Safari or the coming new version of Leopard, both iTouch and iPhone(which is not yet launch in Asia) are most suitable for both financial and business people to whom they can operate their bank investment account to buy stock in real time any where around the world.
Both iTouch and iPhone are an amazing machine, none of the other are compatible with the function of APPLE Safari and later Leopard Internet Browser.
The prices of electronic devices always go lower with time. This one was very fast. Let's learn from it...
Holy crap. Anyone who is an apple user for any amount of time should know by now that apple has been doing exactly this with all their products for some time now. Their prices always go down. Apple charged what they did because of supply and demand. Don't you all realize that had the price been $400 at launch for the 8GB, that the demand would have been so high that most of you enjoying your phones right now would still be waiting to get it because of back orders. Just a little economics 101 people. Never ever by any product in any market right at launch. You will always pay a premium. You ever try to by a new hot car right at launch. Dealers get a 4000$ or more premium on them just because they are new. Sheesh...Done with rant now.
September 09 2007 at 1:14 AM Report abuse Permalink rate up rate down ReplyHe's right, though. Any early adopter--a TRUE early knows this. If people just haaaad to be first, they knew they were paying a premium. Get over it, or realize you don't have the cajones to be an early adopter and wait next time instead of standing in line all night like a dope only to cry to momma later that Johnny across the street got it cheaper later.
Sheesh.
Obviously Apple made a PR/marketing mistake in the way it dropped the price of the iPhone so much and so soon, leading current owners to suspect that they were snookered. Instead, Apple probably should have reduced the price by only $100 and said something like "We're finding that our 8GB model is far more popular than the 4GB model, so we're discontinuing the 4GB model and dropping the price of the 8GB model by $100 to match it."
Nonetheless, early adopters who feel "betrayed by Apple" are investing WAY too much emotional meaning into their relationship with the company. Yes, Apple makes some fantastic products and deserves a lot of credit for advancing the state of the art, but it's still just a business, not a religion. Apple never asked you to make any sacrifices just to support the Apple brand. If you like an Apple product and are willing to pay the price that Apple's asking, then buy it; if you don't, then don't.
Also remember that there are plenty of sound business reasons for setting a high price during a product's introduction. For one thing, it helps recoup the product's development costs. And, for breakthrough products like the iPhone, it helps blunt the inevitable customer stampede on opening day. (Yes, big product introductions are PR bonanzas, but they're also costly in terms of disruptions to inventory/supply chains, additional retail sales staffing, etc.)
Some would even argue that it's a company's *duty* to jack up prices during periods of high demand to more closely match a product's natural, market-clearing price and to maintain an orderly marketplace. Can you imagine how much longer the lines would have been on June 29 if iPhones had cost only $300 or $400?
In the end, it shouldn't matter to current iPhone owners what Apple now charges new customers (unless, of course, you're an eBay speculator). The iPhone's price might have fallen, but its value to you is unchanged.
Robert,
Nice post until you got to MS Vista part and SP1. Have a fun time on that platform. We will not miss you at all!
This is certainly a major PR gaffe for Apple. I have to wonder how unhappy Apple is now that this is now bigger news than the launch of the ipod touch. Earlier tonight in my blog I wrote of Apple now being on the defensive.
http://www.growyourfunds.com/2007/09/apple_aapl_put_on_the_defensiv_1.html
I, too, am both a loyal Apple user/fan and an early adopter of the iPhone. I must say I was pretty pissed about the huge price reduction just two months into the phone's release. However, the $100 credit and unexpected mea culpa to Apple loyalists from Steve Jobs has made all things right. It was a genious ploy of marketing and PR from the company that seems to have not invented - but perfected - those words.
I, for one, say to all those go back to your boring Blackberry's and Que's with that ridiculous keyboard and tiny, squinty screens that take the term and make a mockery of it.
I, for one, will look forward to the next iPhone that will, once again, outdo everything on the market and render other smart phones look like a 1990 "car" phone.
Get over it.
For all the weasel critics of those that are PO'd about
the price drop
- get a F'ing clue. It's obvious you are objectionabe aholes with too
much time on your hands as you are in desperate need of a worthwhile
preoccupation- such as a life. let me get this right...Gee - if you
spent $600 on a phone, then $200 really has no value to you and you
can sneeze at it... - huh? BTW, there isn't a single high end phone
that has gotten a $200 price reduction within three months(with a
contract - duh). You can use all the out of context, psuedo smart comparisons your little raisin brains can dream up, that will not change the fact that this pricing move was premeditated promotional chicanery, although the inevitable positive effect will be the upset masses delivering requisite backlash on apple and jobs. The feedback for arrogant baiting and dumping on consumers will no doubt cause additional responses from Steve-Douchebag-Jobs, possibly some renumeration in services, whatever, who cares, fuck'em.
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