Filed under: Apple Financial, iPhone
iPhone price cut generates 200% sales increase
When Steve first announced the iPhone price cut, the nay-sayers were vocal: "It's selling so poorly," they said, "Apple has had to reduce the price significantly."By Piper Jaffray's estimations, Apple and AT&T was selling an average of 9,000 iPhones per day before the price cut, resulting in 594,000 units sold by September 5th.
Combined with the 270,000 phones sold in the previous quarter, customers would have had to buy an additional 136,000 iPhones to reach 1 million units by September 9th - an increase of 200% in sales volume.
Steve was right: They're selling boatloads of these things, and wanted to quickly sell boatloads more...and that's what's happening.
[Via My iTablet]
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Samer said 3:45PM on 9-12-2007
I went to pick up an iPhone from the Clarendon, Arlington, VA, store, and the iPhones were moving at a brisk pace. I think three other iPhones went out the door while I was there.
They were all out of nanos, too.
Reply
watercooler said 3:47PM on 9-12-2007
I want my rebate.
Reply
ryan said 3:56PM on 9-12-2007
Hmm... Suddenly the iPhone is much more attractive...
Reply
Fraser Drew said 4:24PM on 9-12-2007
This is why you both love and loathe Apple. The products are great, but you hate them because they empty your wallet every keynote, because of that.... I have a tough decision, iPod Touch or iPhone...hmmmm
Reply
Josh said 4:28PM on 9-12-2007
and somehow they are still selling for $500+ on ebay and one which claims it is new and somehow unlocked for "any carrier" is going for $925 with over half an hour left...some people
Reply
Michael Schmitt said 4:48PM on 9-12-2007
It's still going to be another $175 to get out of my contract with Sprint... so...
I'll be waiting for January, and then at that point, I might as well wait for iPhone 2.0
Reply
NICK A said 4:54PM on 9-12-2007
Well I don't know about the price, but I just bought one due to the freely available unlock. $600 was a lot, but I would have paid it straight away if Apple left it unlocked. Now I can have it my way and cheaper.
Reply
Ryan said 6:18PM on 9-12-2007
Several people on a plane I was just on had an iPhone. This was before the price drop, though.
Reply
Hawkman said 6:50PM on 9-12-2007
The great thing about the Piper Jaffray piece is how they don't see the announcement as proving their estimates wrong, but instead assume a sudden, massive increase to make up the shortfall.
Which would you think is most likely?
Reply
Reg said 8:23PM on 9-12-2007
@NICK A > "Well I don't know about the price, but I just bought one due to the freely available unlock."
Are you in the US?
Interesting. Overseas, people who I've shown my iPhone to have started going nuts when I tell them it's now pretty easy for them to get their own.
You can see their eyes move into logistics planning mode...!
"How safe is eBay?" "Do I have a friend in the US?" "When's my next business trip?" "Maybe I'll route my holiday stopover through Hawaii..."
I wouldn't be surprised at all if a certain proportion of the sales spike is due to international imports, whether eBay'ers buying them up to on-sell or otherwise.
The iPhone Dev team & co have actually done a great service to Apple in spreading the unlock, despite possible misgivings from Apple (or its misguided fanboys).
Reply
Matteo said 3:59AM on 9-13-2007
I am one of the people striving to get an iPhone outside the US.
Purchasing one will probably not be a problem at all. My question however is: is there an internet site with a "for dummies"-like explanation about ALL the steps, files and stuff to unlock an iPhone?
I'd love to have one, but before having someone purchasing it for me I really would like to have a clear overview of all the things I will have to do to unlock it. Up to know I found lots of posts stating it can be done, but none with a lean and clear explanation of what and how it needs to be done. From "activation" without AT&T onwards...
I will not be in the category of "lost AT&T customers" anyway, so ethically I don't have any problems...
Reply
basscadet said 5:51AM on 9-13-2007
Marketing students of the future will certainly study the iPhone case: A brand with a fanatical crowd of followers sells a gsm phone at a sick price and then cuts off 33% to make it sound like a bargain while keeping high profit margins for such an obsolete technology. iHype at its best.
Reply