Filed under: Other Events, Apple
Apple to host UK Special Event 18/9
Thanks to tipster Lee for sending this, courtesy of MacFormat. Apple has announced an invite-only event to be held next Tuesday morning (18th September) at London's Regent Street Apple Store. The event invite is simply headed with the tagline "Mum is no longer the word" and instructions on how to get to the Regents Street store. My money, as with most, is on an iPhone announcement - possibly UK-specific given that it's just one week before Apple Expo Paris (Europe's largest Apple event) - however we'll clearly have to wait until next week to get any more out of Apple.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Michael Mistretta said 7:41AM on 9-13-2007
Steve, please.... Canada too.....
Reply
Indiana82 said 7:47AM on 9-13-2007
Could someone explain the catchphrase to a not-native speaker, please?? Or is it for you as cryptic as for me? Queen MUM??? She's dead, isn't she?
Reply
Daniel Tull said 7:52AM on 9-13-2007
Indiana82: "Mum's the word" is something you'd say after someone tells you a secret, meaning that you will keep it secret. Presumably the tagline means they will be revealing a secret. :-)
Reply
Andrew Dunlop said 7:59AM on 9-13-2007
Really?! I have never heard this phrase being used ever is it a London thing?
Reply
Florian Gngi said 8:27AM on 9-13-2007
http://www.phrases.org.uk/meanings/251850.html
Reply
Jake said 8:08AM on 9-13-2007
I can't be sure but it's probably a commonwealth thing, that term is used in Australia as well.
Reply
Adam said 8:12AM on 9-13-2007
Its an English phrase, its not just a London thing- I use it and I'm not from London.
iPhone in the UK though, jolly good... and how much will the markup be on it from the US price? iTunes songs are way more expensive over here compared to US prices for the same track.
Reply
Indiana82 said 8:09AM on 9-13-2007
Daniel Tull: Thank you! I guess I've learned something here. 1. A new saying. 2. To wait next time 2 days longer before buying an expensive eBayiPhone. ;-)
Reply
jesse said 8:24AM on 9-13-2007
and you know what that means! Australia is not far away! C'mon!
Reply
Mike P said 8:26AM on 9-13-2007
We use that phrase sparingly here in the States too
Reply
Englishman said 8:28AM on 9-13-2007
Well i would be arse over tit if this was a UK iPhone release. I don't doubt it will be very expensive over here though, cant imagin i would take it out on a bender with me someone would likely try mug me. But if it is a British iPhone then best of British to Apple, Britain (Europe as a whole) is a much bigger market then America for the ol' dog and bones.
Reply
John Lamb said 8:48AM on 9-13-2007
Beatles catalog on iTunes is another possibility.
Reply
Fernando said 8:59AM on 9-13-2007
zomg zomg new ipods!
Reply
Rubbinz said 9:01AM on 9-13-2007
What calendar has a 9th day in the 18th month?
Reply
Nic said 9:06AM on 9-13-2007
@ Rubbinz - none but plenty have an 18th day in the 9th month, just ask the rest of the world :-)
Reply
Nik Fletcher said 9:07AM on 9-13-2007
Nic,
Thanks ;-)
Reply
Christopher Phin said 9:17AM on 9-13-2007
@ Rubbinz
The British calendar. Month/day are reversed in the States compared to the UK. Nik, the chap who posted this, is UK based.
Reply
Nic said 9:10AM on 9-13-2007
couldn't resist :-)
Reply
mellowg said 9:53AM on 9-13-2007
It's not just the British who do that. All over Latin America, including Puerto Rico does it like that too. If you think about it, it kind of makes sense; from smallest to largest. Day/month/year
Reply
mnit said 10:00AM on 9-13-2007
"keep mum" doesn't specifically mean keep a secret, it also means keep quiet or don't talk - the idea being you keep your lips shut, and thus the only sound you can make is to MUMble.
This would sound to me like an iPhone deally - you dont have to keep quiet, now you can chat all you want sort of thing... I hope.
Reply