Thanks to tipster Lee for sending this, courtesy of MacFormat. Apple has announced an invite-only event to be held next Tuesday morning (18th September) at London's Regent Street Apple Store. The event invite is simply headed with the tagline "Mum is no longer the word" and instructions on how to get to the Regents Street store. My money, as with most, is on an iPhone announcement - possibly UK-specific given that it's just one week before Apple Expo Paris (Europe's largest Apple event) - however we'll clearly have to wait until next week to get any more out of Apple.
Reader Comments (Page 1 of 2)
9-13-2007 @ 7:41AM
Michael Mistretta said...
Steve, please.... Canada too.....
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9-13-2007 @ 7:47AM
Indiana82 said...
Could someone explain the catchphrase to a not-native speaker, please?? Or is it for you as cryptic as for me? Queen MUM??? She's dead, isn't she?
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9-13-2007 @ 7:52AM
Daniel Tull said...
Indiana82: "Mum's the word" is something you'd say after someone tells you a secret, meaning that you will keep it secret. Presumably the tagline means they will be revealing a secret. :-)
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9-13-2007 @ 7:59AM
Andrew Dunlop said...
Really?! I have never heard this phrase being used ever is it a London thing?
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9-13-2007 @ 8:08AM
Jake said...
I can't be sure but it's probably a commonwealth thing, that term is used in Australia as well.
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9-13-2007 @ 8:09AM
Indiana82 said...
Daniel Tull: Thank you! I guess I've learned something here. 1. A new saying. 2. To wait next time 2 days longer before buying an expensive eBayiPhone. ;-)
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9-13-2007 @ 8:12AM
Adam said...
Its an English phrase, its not just a London thing- I use it and I'm not from London.
iPhone in the UK though, jolly good... and how much will the markup be on it from the US price? iTunes songs are way more expensive over here compared to US prices for the same track.
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9-13-2007 @ 8:24AM
jesse said...
and you know what that means! Australia is not far away! C'mon!
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9-13-2007 @ 8:26AM
Mike P said...
We use that phrase sparingly here in the States too
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9-13-2007 @ 8:27AM
Florian Gnägi said...
http://www.phrases.org.uk/meanings/251850.html
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9-13-2007 @ 8:28AM
Englishman said...
Well i would be arse over tit if this was a UK iPhone release. I don't doubt it will be very expensive over here though, cant imagin i would take it out on a bender with me someone would likely try mug me. But if it is a British iPhone then best of British to Apple, Britain (Europe as a whole) is a much bigger market then America for the ol' dog and bones.
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9-13-2007 @ 8:48AM
John Lamb said...
Beatles catalog on iTunes is another possibility.
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9-13-2007 @ 8:59AM
Fernando said...
zomg zomg new ipods!
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9-13-2007 @ 9:01AM
Rubbinz said...
What calendar has a 9th day in the 18th month?
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9-13-2007 @ 9:06AM
Nic said...
@ Rubbinz - none but plenty have an 18th day in the 9th month, just ask the rest of the world :-)
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9-13-2007 @ 9:07AM
Nik Fletcher said...
Nic,
Thanks ;-)
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9-13-2007 @ 9:10AM
Nic said...
couldn't resist :-)
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9-13-2007 @ 9:17AM
Christopher Phin said...
@ Rubbinz
The British calendar. Month/day are reversed in the States compared to the UK. Nik, the chap who posted this, is UK based.
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9-13-2007 @ 9:53AM
mellowg said...
It's not just the British who do that. All over Latin America, including Puerto Rico does it like that too. If you think about it, it kind of makes sense; from smallest to largest. Day/month/year
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9-13-2007 @ 10:00AM
mnit said...
"keep mum" doesn't specifically mean keep a secret, it also means keep quiet or don't talk - the idea being you keep your lips shut, and thus the only sound you can make is to MUMble.
This would sound to me like an iPhone deally - you dont have to keep quiet, now you can chat all you want sort of thing... I hope.
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