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Filed under: Analysis / Opinion, Retail, Apple Financial, Apple, iPhone

Analyst: 10% of iPhones sold to unlockers

Apple Insider has an analyst saying that 10% of iPhones sold in Apple stores in September were being bought by people who are then turning around and selling them unlocked. That seems like a big number when you picture the situation Gene Munster, the analyst, describes: "one Apple employee acknowledged that customers were buying five iPhones per store visit in order to turn around and resell them unlocked."

But is it really that big? 90% of people buying iPhones are sticking with AT&T, so considering that Apple got the support of a network and a slice of the service plan profits, a number like 10% of unlocks actually seems to me like it validates Apple's choice to sell the phone locked. SDKs, jailbreaks, and customer rights (oh my) aside, if only 10% of iPhones out there are unlocked (and the number's probably much lower, as all the iPhones sold before September were probably not unlocked at all), Apple's original decision was justified, in my view.

But I'm not defending them for breaking things with 1.1.1. Apple hasn't released the numbers on September sales yet, but 10% of a lot is still a lot, in terms of bricked iPhones because of the unlock crackdown. I haven't heard any tales of folks who paid a lot for an unlocked iPhone and then got a brick with the 1.1.1 update, but I'm sure they're out there and unhappy.Click here to read all TUAW’s iPhone coverage

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