New iPhone ads showing up on TV today

Well congratulations.

http://www.ihatemyiphone.com

Laura,

You think there might be more of these ads later?

Be patient.

Is no one bothered that ZERO out of three ads are with women?

Doug is definetly filmed on west 23rd between 10th and 11th: thats my apartment building in the background.

@25: "not many people I know carry a blackberry and cell phone"

Go out and meet new people who have corporate jobs or work for a government agency. I carry an iPhone and a BlackBerry. One's for personal, one's for business. Can't mix the two for various reasons...the most important of which is I'd get fired for using corporate resources for personal use.

BTW, love 'em both.

"Sure it could of been shot in a studio but I don't see why. Have to get the end shot anyways and it is not that hard to shoot the locations they were at."
Permits are free? I guess that's one way to make sure who's doing shoots where... make the permits free... I'm assuming the "extras" (closing streets, etc.) would be where the costs lie?

Anyway, that's my point, too. If you've got to go out to get the final shot, why not do the whole thing there? (Again, no expert, here, just outside the "filming in New York" bubble) And as far as "looking impossible", that's all over television. Making people wonder "How in the..." is a part of what separates one production team from another.

Shooting permits are free in NYC.

Most likely the actors had a lav and had a boom on them. Just because you don't see it does not mean it is not there.

Sure it could of been shot in a studio but I don't see why. Have to get the end shot anyways and it is not that hard to shoot the locations they were at.

"not many people I know carry a blackberry and cell phone, some may"
I used to carry two text pagers and a cellular phone. It wasn't efficient but they didn't want to pay more to do it MORE efficiently.

It's likely that someone with a blackberry has a "work" phone that's only used for work and corporate email and have to carry around a separate phone for personal use. If using the corporate phone for personal use might get you terminated, then that's just what you'd have to do.

@ Patrick -

You're right - people posting here definitely don't work on ads.

TBWACHIATDAY wouldn't be shooting full quality material to send to a focus group - they'd be making animatics/photomatics like the rest of the world.

"you don't have to bother with permits and licenses"
Wouldn't they still have to have a permit anyway to set up what they DID set up? And I'm sure they don't offer permits by the minute.. probably by the day or half day? So you'd end up paying for the permit for all that time just to shoot the ending?

I am not an expert, I have no answers and this smacks of "it was photoshop/it's not photoshop". I'm more than happy to wait for someone that was on the production crew say what was done :)