How green is Apple?
Is Apple a "green" company? Today is Blog Action Day, where 15,000 blogs are publishing posts about the environment. I have always thought of Apple having an eye towards the environment, but perhaps I think this is because I remember Apple eschewing extra paper on their boxes way back in the early days. You see, to get optimal 4-color print on a shipping box you have to wrap that box in an additional layer of glossy paper. For a while, Apple was content to ship the monochrome brown box with black ink, thus saving trees and ink. The original Mac boxes were white, but didn't use the glossy stuff.A year ago you may remember Apple being taken to task regarding their recycling efforts. In fact, Apple has been taken to task on their computer take back program, their packaging and now the scary hazardous chemicals in the iPhone. Shock, horror! Yes, it is obvious Apple is determined to coat the Earth in a fine sheen of clear plastic, aluminum and bromiated compounds. Evil I tells ya, evil.
In their defense, Al Gore is on the board. OK, they have more than just Al. Steve Jobs issued a statement just a few months ago for a greener Apple. Naturally, there are still plenty of skeptics, but the site Green My Apple provides constructive criticism and a fairly healthy outlook for the future. Apple appears to have listened! Of course, they could just hire the Professor and make iPhones from coconuts, right? Given the fact that consumer electronics is about as un-green an industry as you can get, it'll be a very long road indeed before everyone is happy. Then again, as we know too well, there's no way to make everyone happy. The hope is that Apple will continue to innovate with "green" in mind. Not the back of the mind, but right up there in front where it'll do the most good.
Share
Categories
Is Apple a "green" company? Today is Blog Action Day, where 15,000 blogs are publishing posts about the environment. I have always thought...
Add a Comment
Speaking of Green Apples.. this next article might interest some of you.
http://www.macishere.com/permalink/is-apple-really-going-green.html
Al Gore is a hypocrite because he uses appliances and does not live in a thatched hut surviving only on what little vegetation he can cultivate. Yes, how dare he raise awareness about environmental issues. That hypocrite. I heard he owns CARS.
October 18 2007 at 11:54 AM Report abuse Permalink rate up rate down ReplyGreenpeace are doing exactly what they are supposed to be doing. I think it is fair to question why some electronics companies use hazardous chemicals when others do fine without them. Greenpeace are pushing Apple to be better environmentally, so why not let them? You have to start somewhere if you want to make some changes in the manufacturing industry and apple is a very high profile company. I like Jobs, but I am also an environmentalist and I don't like it when he says that the new iPods are designed to be plastic-free when both the shuffle and nano come packaged in nothing but plastic...
October 16 2007 at 2:43 PM Report abuse Permalink rate up rate down Replydamn, i was going to put a picture of a "green apple" when i wanted to reply this :P too bad you guys put it right at the top already.
October 16 2007 at 1:47 PM Report abuse Permalink rate up rate down ReplyGullible or what - Al owns the company he gets the credits from to offset his carbon footprint, and he wants to sell you credits as well.
So remind me how buying credits - credits created in China by faking emission reductions helps the environment. Also remind me how reducing at best the 6% (being ultra conservative here) man made CO2 by 20% will have any impact at all (20% of 6% = 1.2%). And explain to me how reducing the emissions here and transporting the manufacturing over to China (and therefore the pollution to a country with lower emission standards) will help the environment.
Let me help you - it won't and Gore et al agrees with that. So tell me what were planning on spending Trillions on - another war on drugs or will be just lining Gore and friends pockets. What a great plan, really, I wish I could have pulled it off. A fool and his money will soon be parted. At best those trillions will delay global warming by five years at the end of the century - that's if every country reduces by the targets under Kyoto and not excluding any country.
Also - it's not about the 3 30" monitors - he does have a BIGGER carbon footprint then most Americans, some environmentalist. It also doesn't matter where you energy comes from - if you reduce, that clean energy will be available to others - it's one big grid, it's all connected.
I agree that Al Gore bashing is not appropriate here. That he is a discredited lying hypocrite has been established elsewhere.
The Greenies have not added one iotas worth of science to this debate. Apple may still be doing better than the rest of the industry for all we know.
Alright, because the gore bashing needs to stop because its downright conservative character assassination...
Gore buys his energy through a special program offered by his power company. The energy comes from completely renewable power sources, such as wind and solar. This costs him more than it would from the standard, but hey, sometimes people do genuinely believe in their messages, and as Gore has campaigned for the environment for over 20 years, maybe, just maybe, hes not doing it for political gains. Bush Sr. called him an environmental nutjub back in 1991...what did Gore have to gain then, he was trying to influence policy from the inside.
Secondly, the carbon footprint and power usage figures are inaccurate and inflated, and came from a political thinktank thats heavily conservative and funded by big oil. The straight facts from the power company: Gore purchases all his power through the renewable energy sources program, and his power usage, while high, is not unheard of, and smaller houses on their grid use the same amount of power, if not more, than Gore.
Also take into account that Gore runs his and his wifes offices out of the house, and that this also saves from using fossil fuels on a daily basis. Bottom line, the criticisms are not only petty, they are factually inaccurate. Gore spent the greater part of his life pushing for environmental reform, even before it was popular. He is genuinely concerned about the environment. And to hate on an American for winning the Nobel Peace Prize, one of the greatest world awards, is indicative of the poor state of political discourse in this country today. The single fact that an American won the Nobel Peace Prize, and all that you can do is naysay and dig up erroneous figures, well, all I have to say is Bush did a damn fine job as a "Great Uniter".
Live life the way you want. I could care less about a box.
October 15 2007 at 10:41 PM Report abuse Permalink rate up rate down ReplyAs a PR Guerilla Tactic, I have to give Greny peace my their 10 chocolates, they pulled a very good point, also this might be a rehearsed attacked by a major Greenpeace Sponsor like Nokia, and other European mobile makers. Simply put a game on the corporative communications strategies anything is valid, as long as the truth comes out.
I most admit, I am disappointed with the hazardous content on my iPhone, thus is not more damaging than the radiation or the risk of the ion battery going ballistic.
You make the guess.
They (Greenpeace) should be happy. Apple has Nobel Prize winner ALGORE on the board. A true embarrassment - both for the prize and as a shareholder for the fact that this nitwit hypocrite is associated with Apple. Well at least he used Keynote for his slideshow, I mean, "movie".
October 15 2007 at 9:09 PM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
Deals of the Day
more deals- Refurb Apple MacBook Air Laptops: 12" 64GB SSD for $699 + free shipping
- JVC Motion Sensing Clock Radio with Dual iPod Docks for $55 + free shipping
- Apple iPhone Headset with Mic for $4 + $2 s&h
- miFrame Picture Frame Dock for iPad for $64 + $8 s&h
- Refurb Apple iPod nano 8GB MP3 Player for $99 + free shipping, 16GB for $119
- Hannspree Apple-Shaped 28" 1080p LCD HDTV for $270 + free shipping
Software Updates
more updates- EFI Firmware Update brings Lion Internet Recovery to 2010-model Macs
- OS X Lion 10.7.3 released with Safari 5.1.3, Wi-Fi bug fix
- Aperture updated to 3.2.2, addresses Photo Stream issue
- Apple updates Keynote to address Lion issues
- Google Search app gets new look on iPad
- Apple releases Apple TV Software Update 4.4.3



22 Comments