More new iPhone ads up on Apple.com
As TV watchers may have noticed this evening, three more 'stories' ads are now playing for the iPhone; Apple has just posted the new spots at http://www.apple.com/iphone/ads/ for your viewing pleasure.The new true-life participants are Bryce, Kristin and Ken. Interestingly, Kristin and Ken both mention their websites in their ads. Kristin, an NYC ballet dancer, blogs at TheWinger.com about her career in the performing arts, and specifically mentions her "secret California trips" in blogging about her iPhone ad.
Ken, a theater producer of Off-Broadway fare including Awesome 80s Prom and Altar Boyz! (music by Michael Patrick Walker, my college friend and fellow Scotch 'n' Soda-ite... small world) talks about his iPhone use in keeping tabs on the fansite for his current project, My First Time (slightly NSFW) which is about exactly what you think it's about.Meanwhile, pilot Bryce has the most practical use for his iPhone -- correcting an overly-pessimistic weather forecast that was keeping his flight grounded. Nicely done.
Thanks Bobman & Dave C.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Sam said 11:41PM on 10-17-2007
Ken's is alright, not very informative. Bryce is definitely the best of the lot, showing a practical application for the iPhone. I think the worst representation is with Kristin. Taking photos and uploading them to her site? Unless her site specializes in bad photography and has discovered a way to upload the pictures without the use of a computer, this ad is null and void.
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Jesse said 11:44PM on 10-17-2007
How is Kristen able to upload photos to her site? I guess she could email them to the blog but that isn't very efficient. Is she using a .mac account or something?
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Dave Barnes said 11:49PM on 10-17-2007
OK. I don't own an iPhone.
But, I am an Apple fanboy.
These adverts are fabulous! No technology pitch (and I have 2 engineering degrees so I love technoid pitches). A total focus on benefits.
Show me one other cell phone ad that is as good as these?
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jesse said 12:14AM on 10-18-2007
I am also a huge apple fanboy and I own an iPhone. I also like this new type of commercial. The only problem I have with it is that you should be able to at least do what they show you in the ad. You cannot upload pictures to your blog using an iPhone.
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Quix said 12:21AM on 10-18-2007
Who cares what Kristin uses her iPhone for - she's my new favorite Apple user anyway. ;)
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Quix said 12:32AM on 10-18-2007
Off topic, can any videographers/cinematographers out there give me a guess about the lighting setup for these spots?
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john russell said 12:46AM on 10-18-2007
I sure hope Bryce doesn't fly for Southwest. If they don't fly, they don't get paid. Those pilots will find any reason to fly in dangerous weather just to make a cheap buck.
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Steve Simitzis said 1:13AM on 10-18-2007
Does anyone else find it strange there's only one woman in the ads? Surely Apple isn't stuck in the "toys for boys" mindset about electronics.
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Alan said 1:15AM on 10-18-2007
How does Kristin upload the photos to her blog? Is there a way to do that without jailbreaking the iPhone? Seems funny to me if that had a person with a hacked iPhone doing their commercials for them......
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Jt Hollister said 1:17AM on 10-18-2007
Uh, you CAN upload photos...there are MANY ways to do so...not the least of which is setting up an email address to accept photographs and autopost them to your blog. Not difficult.
God, for a lot that complains about highly technical things that don't really matter to most end users, you sure are stupid when it comes to technology.
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Jt Hollister said 1:19AM on 10-18-2007
At #8: Dear GOD! Quit yer bitchin. If there were more women, you'd accuse them of being womanizers and using sex to sell...Damned if they do, damned if they don't...As I said, quityerbitchin.
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parada said 1:30AM on 10-18-2007
For those of you who don't know how to upload photos to the web site right off your phone, take a look at the .mac web gallery, I think that's how Kristin upload her photos to her site.
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krye said 8:40AM on 10-18-2007
These three are definitely better than the first three. The first three seemed like actors pretending to be Joe Blow of the street. These new three definitely feel like the “real” people, especially when they mention their own websites. I looked at the winger.com. Sure enough, Kristen is a real ballet dancer with a real blog, and not some paid acctress pretending to be your average Joe... or Jane.
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Chris Murphy said 10:12AM on 10-18-2007
Re: Kristin
Ellen who?
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David said 10:40AM on 10-18-2007
@Quix: My guess would be they shot this in studio using a key and fill and then just gave it a harsh side/backlight to simulate the sun. They did a great job making it look realistic, but it still looks controlled to me.
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Ed said 10:57AM on 10-18-2007
David, why would they bother? They have to be "on location" for the final scene, why fake it?
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Ben Freedman said 12:41PM on 10-18-2007
Have you seend this new one about the bricked iPhone?
http://www.youtube.com/watch?v=pqOEZPx3nC0
-Ben
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ryan said 1:15PM on 10-18-2007
I like these ads, but part of me misses the hand models, and the focus on the phone itself. These ones talk about features, but don't actually show it happening (thus causing confusion with the emailing to blogs.) But the focus on people is also cool.
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Brian McBride said 1:52PM on 10-18-2007
#10 Hahaha.
I bet that ballet dancer set up an auto email receiver that posts images to her blog in context to the post she is putting online... yup.
Quite frankly, having an ad where someone claims to upload pictures to their blog using their iPhone is akin to false advertising. Sure you *could* do it, but it is going to require additional supporting applications and advanced server administration knowledge. But seeing that these ads are aimed to the average Joe... yea, more Apple BS.
Oh you know what else? Apple laptops have webcams built in! Take that PC!
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jennifer said 3:18PM on 10-18-2007
@Steve Simitzis: Thank you! I was beginning to think I was the only one who noticed there are *no* women in Apple ads. I don't know what that says about who they think their market is, but it was really getting on my nerves.
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