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Filed under: Analysis / Opinion, Cult of Mac, Steve Jobs, Apple, Developer, iPhone

Return of the Apple we know and love?

For the past few months, we've seen some turbulent waters here at TUAW. I don't think I need to mention the furor that's popped up in the comments multiple times over a number of Apple's past actions. All the iPhone unlocking has stirred emotions we didn't even know you guys had. The ringtones issue made a lot of us question just what kind of company Apple was. And Apple's own developers were pretty shocked when they found out that to develop for the iPhone, they'd need to brush up on HTML and AJAX, not Cocoa. The Apple we've seen the past few months has been making plenty money, but not so much winning our hearts.

But as Macworld points out, change may finally be back in the air, and all in the past week. Apple brought DRM free music back down to normal prices, which is exactly what Jobs wanted to do when he wrote that open letter we all cheered so long ago. Apple has unlocked the iPhone-- albeit in France, and only because they had to, and they'll probably charge a lot more for it, but still, it's progress. High sales of the unlocks there will be more ammunition for getting an unlock everywhere else. And of course, we got the announcement, finally, of a coming SDK for the iPhone.

Apple isn't even close to back in the clear yet-- we may have cheaper DRM-free music, but no one but France has an unlocked iPhone, and all we have is the promise of an SDK with zero details on what that means. It's been a rough road these past few months, however, and we can only hope that Apple is listening to what their fans want, and willing to get back on track
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