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Greg Joswiak on iPhone applications

Fortune's Big Tech blog has posted an interview with Greg Joswiak, the head of iPod and iPhone marketing. In the interview, Joswiak talks about the evolution of new iPod features and how Apple has taken the device beyond just a simple music player.

Of particular interest (at least to me) is Joswiak's mention of iPhone application development and sales. He talks about his excitement in bringing "legitimate" developers into the iPhone application space (heh) and promises digital application signatures. Although he spins this as a way to ensure the application on your iPhone is the correct application that the developers intended to ship, it's also pretty obviously a way to ensure that the application on your iPhone has been vetted by Apple. The apps will conform to a development environment that maintains "security and reliability" while offering "some really cool things", i.e. no unlocks and a possibly limited subset of the development space.

One thing the article makes clear is that the SDK will not be invitation only. Joswiak says the SDK will bring in grassroots small developers as well as "legitimate" developers, a move he sees as "awesome".



Fortune's Big Tech blog has posted an interview with Greg Joswiak, the head of iPod and iPhone marketing. In the interview, Joswiak talks...
 

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Anthony Hunt

Yes yes Apple, but will Truphone be allowed to be one of your "legitimate" iPhone apps? If so I'll buy one of your iPhones.

December 01 2007 at 12:24 PM Report abuse rate up rate down Reply
jjc

Anyone notice how the public posting of iPhone code and tips has completely dried up??? Actually, complete source code was practically nonexistent in the first place -- for all the hooey about open source and freedom of this and that, most of the 3rd party apps released have just been binaries, very little source released to any of it.

Seems a wee bit hypocritical of this community.

November 29 2007 at 3:32 AM Report abuse rate up rate down Reply
Michael Rose

I'm trying to reconcile the possibility of Apple reviewing (or, at a minimum, 'approving for distribution') iPhone apps with 'grassroots' developer access to the iPhone SDK. Where are the resources and expertise going to come from to do code review on thousands of grassroots iPhone apps? Will developers pay to get a "works with iPhone" badge?

My (admittedly uninformed) guess is that developers will be able to register for a signing certificate when they download the SDK. Any app that runs on the iPhone will need to be signed, and traceable back to the SDK licensee who published it. Otherwise, Apple's hands are off -- it would be hellaciously expensive to code-audit all those iPhone apps.

Now, as to the capabilities of the SDK to dive into the saucy bits of the phone... well, probably not.

November 27 2007 at 5:12 PM Report abuse rate up rate down Reply
jtd

Sean, I need to tell you something. Your Air Hockey game makes all my female friends squeal with glee whenever they see it.

That said, is there any way to make it less buggy? It seems to have a lot of random trouble picking up touches.

November 27 2007 at 4:22 PM Report abuse rate up rate down Reply
Brian

I develop therefore I am....

November 27 2007 at 3:11 PM Report abuse rate up rate down Reply
Sean

Yeah.. I'm sure I'm not a "legitimate" developer only having writing an app every day for all of November so far... See: http://www.iappaday.com/ :)

November 27 2007 at 2:58 PM Report abuse rate up rate down Reply
Hawke

I honestly don't think February will bring anything exciting. We'll look at apps from a limited set of developers that we'll have to pay for. Apple will praise itself for being so nice to us and anybody that has/had a jailbroken phone will scratch their heads and wonder why we're paying for applications that come close to 15% of the total app functionality available today.

November 27 2007 at 2:36 PM Report abuse rate up rate down Reply
superpixel

Too legit to quit... was an "awesome" song by MC Hammer.

November 27 2007 at 2:30 PM Report abuse rate up rate down Reply
Brady J. Frey

May I submit this article to:
http://quotation-marks.blogspot.com/

for you?

November 27 2007 at 2:17 PM Report abuse rate up rate down Reply
punkassjim

Yeah, usage of the word "legitimate" is a very difficult art to master without insulting someone. I'm surprised he wasn't better-rehearsed.

November 27 2007 at 2:16 PM Report abuse rate up rate down Reply
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