Filed under: Apple Financial, iPhone
Report: iPhone selling very well in France
When the iPhone became available in France on November 29th, the French said, "Oui."According to a report at Reuters, Orange has sold 30,000 iPhones in the first five days . As Fortune points out, that's nearly 1 iPhone for every 2,000 Frenchmen. Compare that to the 270,000 iPhones sold in the United States' opening weekend (or about 1 for every 1,111 Americans), and it's clear that the iPhone is a hit in France.
What's more, 17 percent of Orange France stores sold out of iPhones in the first 21 hours. It should also be noted that France shoppers can purchase iPhones without a contract that ties them to a single carrier.
Thanks, Eddie!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
aamarcu said 4:11PM on 12-05-2007
Heuresement qu'il se vend bien, c'est Apple quand même. :D
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Michel said 5:49PM on 12-05-2007
Mais ce n'était pas si évident !
but it was not so certain !
Apple is well known for sure, but Orange Shops are really BAD. you don't want to buy in orange shop but run away...
you can't buy iphone on the online apple store in France. it's surely a concern, a complication, for many.
I'm sure many people just bought to orange by phone.
Axl said 7:35PM on 12-05-2007
Eddie:
Orange will very (very) easily surpass its target of 100,000 iPhones in France by the end of the year. Initially, they had to sell 3,125/day to get there. If they've done 30,000 in 5 days, the required rate falls to 2,800/day to sell 70,000 in 25 days. I've shaved off 2 days for holidays. Given that the phone is available from 680 Orange outlets across France, each store needs to sell about 4 iPhones per day to get there; hardly a stretch for such a well-marketed device. One in every four of these will be legit unlocked. Apple will fix the (very embarrassingly clumsy) MMS issue and the multiple-texting issue in Feb/March time frame. In addition, they will add disk mode and offline email data availability in preparation for SDK launch. This combination will start to attract many potential users who currently find it limiting e.g. business users.
Dropping the price of the iPhone isn't necessary and probably will not happen anytime soon. Marketing doctrine says customers pay for and follow the value created. Apart from the unusual drop in September, Apple's style is to add value rather than cut prices. I think they will stick to their knitting. I'm in a US graduate school and fully 10% of my class has an iPhone.
Axl.
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Axl said 8:34PM on 12-05-2007
Similar analysis for the US; assuming we ignored the web completely, how well does Apple's iPhone have to do in retail to sell 1.5 million units a quarter? (1.5million units * 6 quarters = 9 million + 1 million from outside the US to get to Mr. Jobs' initial target of 10 million). It turns out that with 178 Apple Stores and 2800 AT&T stores you could (randomly) assume that 35% are sold in Apple Stores and 65% through AT&T.
Breaking that 1.5 million down, it translates to 16,700 iPhones per day. Daunting? Hardly. You need sales of 33 iPhones/day/Apple store or 4 units/hr and 4 units per day at AT&T stores.
Let's just split the Apple Store number and say 2 orders per hour on the web (from the whole of the online US, ludicrous I know!) and 2 units/hr in the physical store. The iPhone is a Slam Dunk! A product half as good with a tenth the brand awareness can make these sales target numbers. Now, for a product up there above Facebook and Youtube in Google searches both locally and globally and without a match in its UI quality.... iPhone naysayers need to do some arithmetic.
Axl
Robert Myers said 8:25PM on 12-05-2007
I am an American studying in Paris and the French definitely love their iPhones. I have seen dozen in the metros every day on my way to school while I must say that my iPod Touch still draws the same amount of attention. Apple is just beginning to boom here and we are waiting on a real brick and mortar Apple store. It makes no sense with how much money flows through this city for Apple not to have a flagship Euro store in Paris.
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initials.bb said 6:19AM on 12-06-2007
technically the map shown is not really the Avenue des Champs Elysées, at least not the part that everyone knows about. Here would be a better link :p
http://maps.google.fr/maps?f=q&hl=fr&geocode=&time=&date=&ttype=&q=charles+de+gaulle+%C3%A9toile&sll=48.868808,2.306786&sspn=0.013494,0.029268&ie=UTF8&ll=48.86909,2.305841&spn=0.013493,0.029268&z=15&om=1
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