What does an Apple advert do for an unknown indie artist without a US album release to her name? In the case of Yael Naim it meant debuting at number 9 on the Billboard Hot 100 with 135000 downloads of her song, "I'm a New Soul". It also meant Atlantic Records pushing her US album debut forward by two months. According to this Adage report, Apple gets away with paying about half the going rights rate, in return artists receive unmatchable exposure.
| # | Blogger | Posts | Cmts |
|---|---|---|---|
| 1 | Cory Bohon | 80 | 4 |
| 2 | Robert Palmer | 59 | 46 |
| 3 | Dave Caolo | 56 | 0 |
| 4 | Steven Sande | 48 | 20 |
| 5 | Mat Lu | 38 | 11 |
| 6 | Scott McNulty | 37 | 0 |
| 7 | Erica Sadun | 34 | 2 |
| 8 | Mike Schramm | 22 | 1 |
| 9 | Brett Terpstra | 17 | 1 |
| 10 | Giles Turnbull | 15 | 0 |
| 11 | Christina Warren | 13 | 24 |
| 12 | Michael Rose | 12 | 19 |
| 13 | Chris Ullrich | 3 | 0 |
| 14 | Joshua Ellis | 2 | 3 |
| 15 | Kent Pribbernow | 1 | 0 |
| 16 | Jason Clarke | 1 | 0 |
Other Weblogs Inc. Network blogs you might be interested in:
Reader Comments (Page 1 of 1)
3-12-2008 @ 3:09PM
Chris said...
Great song. (The song is titled "New Soul" sans 'I'm a')
Reply
3-12-2008 @ 3:32PM
Ed said...
Surprised they don't pay Apple :)
Reply
3-12-2008 @ 3:48PM
Kyle Derouen said...
So true! I would've never heard of Feist or Orba Squara (two of my favorite bands now) if it wouldn't have been for Apple :)
Reply
3-12-2008 @ 3:50PM
Jonathan said...
One thing I have to give is major Kudos for the guys selecting these songs.
Reply
3-12-2008 @ 6:06PM
LuminousNerd said...
Apple shouldn't be paying a dime! The exposure is worth waaaayyy more than the cost of rights to a song.
Reply
3-12-2008 @ 7:08PM
David Deharbe said...
Paving the way to Appayola?
3-12-2008 @ 10:04PM
Dave said...
Is it Apple or their Ad Wizards?
Reply
3-12-2008 @ 10:17PM
nate said...
Apple works with TWBA Chiat Day, I was actually contacted by them as well because I bought an Infiniti and they were running 52 week-long ads in the NYTimes about Infiniti owners, but due to a technicality in the way we purchased the car it was paid for partially by me, but mostly by my dad (I'm a lil spoiled), they said that it could be construed as false advertising. But TWBA Chiat Day is a great organization and their people were very fun and easy to talk to.
3-13-2008 @ 12:07AM
mmendoza27 said...
@nate, what year and model did you get? How old were you when you got it? I'm hating the payments on my G35 right now but love the car. The composite AV hookup is so awesome!! It sounds perfect with my iPhone!!
3-13-2008 @ 12:59PM
King Fysel said...
Er, how is she Indie if she's on Atlantic Records?
Reply
3-13-2008 @ 2:37PM
pxl said...
i think that what this goes to prove is that people still want to buy music, and that it wasn't piracy that's killing the music biz but the crap music they've been putting out for years.
i just hope that these indy bands don't sign their soul away to the labels
Reply
3-13-2008 @ 5:33PM
Gil said...
They're not indie if they're on Atlantic. Atlantic is part of Warner.
Reply