Filed under: Apple Corporate, iTS
Apple Ads = major indie exposure
What does an Apple advert do for an unknown indie artist without a US album release to her name? In the case of Yael Naim it meant debuting at number 9 on the Billboard Hot 100 with 135000 downloads of her song, "I'm a New Soul". It also meant Atlantic Records pushing her US album debut forward by two months. According to this Adage report, Apple gets away with paying about half the going rights rate, in return artists receive unmatchable exposure.
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Reader Comments (Page 1 of 1)
Chris said 3:09PM on 3-12-2008
Great song. (The song is titled "New Soul" sans 'I'm a')
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Kyle Derouen said 3:48PM on 3-12-2008
So true! I would've never heard of Feist or Orba Squara (two of my favorite bands now) if it wouldn't have been for Apple :)
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Ed said 3:32PM on 3-12-2008
Surprised they don't pay Apple :)
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Jonathan said 3:50PM on 3-12-2008
One thing I have to give is major Kudos for the guys selecting these songs.
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LuminousNerd said 6:06PM on 3-12-2008
Apple shouldn't be paying a dime! The exposure is worth waaaayyy more than the cost of rights to a song.
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David Deharbe said 7:08PM on 3-12-2008
Paving the way to Appayola?
Dave said 10:04PM on 3-12-2008
Is it Apple or their Ad Wizards?
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nate said 10:17PM on 3-12-2008
Apple works with TWBA Chiat Day, I was actually contacted by them as well because I bought an Infiniti and they were running 52 week-long ads in the NYTimes about Infiniti owners, but due to a technicality in the way we purchased the car it was paid for partially by me, but mostly by my dad (I'm a lil spoiled), they said that it could be construed as false advertising. But TWBA Chiat Day is a great organization and their people were very fun and easy to talk to.
mmendoza27 said 12:07AM on 3-13-2008
@nate, what year and model did you get? How old were you when you got it? I'm hating the payments on my G35 right now but love the car. The composite AV hookup is so awesome!! It sounds perfect with my iPhone!!
Gil said 5:33PM on 3-13-2008
They're not indie if they're on Atlantic. Atlantic is part of Warner.
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King Fysel said 12:59PM on 3-13-2008
Er, how is she Indie if she's on Atlantic Records?
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pxl said 2:37PM on 3-13-2008
i think that what this goes to prove is that people still want to buy music, and that it wasn't piracy that's killing the music biz but the crap music they've been putting out for years.
i just hope that these indy bands don't sign their soul away to the labels
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