Apple Ads = major indie exposure

What does an Apple advert do for an unknown indie artist without a US album release to her name? In the case of Yael Naim it meant debuting at number 9 on the Billboard Hot 100 with 135000 downloads of her song, "I'm a New Soul". It also meant Atlantic Records pushing her US album debut forward by two months. According to this Adage report, Apple gets away with paying about half the going rights rate, in return artists receive unmatchable exposure.

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Source: http://adage.com/article?article_id=125587

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Apple Corporate iTS

What does an Apple advert do for an unknown indie artist without a US album release to her name? In the case of Yael Naim it meant debuting...

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pxl

i think that what this goes to prove is that people still want to buy music, and that it wasn't piracy that's killing the music biz but the crap music they've been putting out for years.

i just hope that these indy bands don't sign their soul away to the labels

March 13 2008 at 2:36 PM Report abuse Permalink rate up rate down Reply

Jeem

Er, how is she Indie if she's on Atlantic Records?

March 13 2008 at 12:30 PM Report abuse Permalink rate up rate down Reply

Gil

They're not indie if they're on Atlantic. Atlantic is part of Warner.

March 13 2008 at 10:29 AM Report abuse Permalink rate up rate down Reply

Dave

Is it Apple or their Ad Wizards?

March 12 2008 at 10:03 PM Report abuse Permalink rate up rate down Reply

2 replies to Dave's comment

nate

Apple works with TWBA Chiat Day, I was actually contacted by them as well because I bought an Infiniti and they were running 52 week-long ads in the NYTimes about Infiniti owners, but due to a technicality in the way we purchased the car it was paid for partially by me, but mostly by my dad (I'm a lil spoiled), they said that it could be construed as false advertising. But TWBA Chiat Day is a great organization and their people were very fun and easy to talk to.

March 12 2008 at 10:17 PM Report abuse Permalink rate up rate down Reply

mmendoza27

@nate, what year and model did you get? How old were you when you got it? I'm hating the payments on my G35 right now but love the car. The composite AV hookup is so awesome!! It sounds perfect with my iPhone!!

March 13 2008 at 12:07 AM Report abuse Permalink rate up rate down Reply

LuminousNerd.com

Apple shouldn't be paying a dime! The exposure is worth waaaayyy more than the cost of rights to a song.

March 12 2008 at 6:06 PM Report abuse Permalink rate up rate down Reply

1 reply to LuminousNerd.com's comment

David Deharbe

Paving the way to Appayola?

March 12 2008 at 7:07 PM Report abuse Permalink rate up rate down Reply

Jonathan

One thing I have to give is major Kudos for the guys selecting these songs.

March 12 2008 at 3:50 PM Report abuse Permalink rate up rate down Reply

Surprised they don't pay Apple :)