Rumor: Apple to offer iTunes subscription model

would this include unlimited access to tv shows aswell do you think?

Everyone seems to be arguing the merits of subscription vs the current model, but you're all overlooking the real reality of the situation:
Apple has repeatedly balked at the idea of a subscription service and, in doing so, has built the second-largest music retail outlet in the world! Projections have them over-taking Wal-Mart and becoming the single largest retailer of music on the planet before long.
This is not a circumstance that lends itself to a need or desire for re-tooling the business model. They've had nothing but steady growth since the launch of the iTunes music store and changing the business model now would risk the incredibly huge standing they have in that market.
In short: it will never happen.

Sure, this would be nice to have but the killer app would be pay $20 a month for access to music, TV shows, and Movies! Good-bye radio, good-bye Comcast, good-bye Netflix.

subscription model applies to all those people who don't collect music and just use it like a portable radio. All those people that listen to disposable mainstream hits would probably buy this model (although I find it hard to think why would someone without strong musical preferences not prefer simple radio).

Soulseek, DC++ and torrents is best model still.

And when is Apple finally going to fulfill the demands of European Union and offer the iTunes Store to all countries of the EU?

what is so great about a subscription model for customers? we feel compelled to download songs that we dont want, in order to justify they subscription.

What I would love is a TV/Movies allyoucaneat subscription. Especially if they got Universal onboard, i'd strongly consider getting an appletv then, especially if it were cheaper monthly than cable.

I'd love to have the option of paying another $100 for an ipod touch, and having unlimited music for the life of the device! Or attach $5/month onto the bill of an iphone.

I'd like a way to transition that music to my next i***, presuming I opted for the 'all you can eat' option again, without having to redownload etc. But thats just a transition issue

Oh, and does itunes on my mac get in on this? That would sweeten the deal

Failed model ? I LOVE the subscription model, why am I gonna BUY a song that after 10 times I don't wanna hear anymore ?

Steve has always been against the subscription model and has been quoted as such multiple times. There's no reason why Apple would add a failed model (many times over) to something that works.