Filed under: iTS, Apple, iPhone
New iPhone ads: Bet, Brilliant, and Music Store

You can see all of these ads on the iPhone TV Ads Gallery page.

Filed under: iTS, Apple, iPhone


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Reader Comments (Page 1 of 1)
Evan said 6:15PM on 4-01-2008
Clever Apple being a clever apple...
Love it.
Reply
Angel said 6:15PM on 4-01-2008
that was some blazing fast wifi in the first video
Reply
Shane Lloyd said 6:19PM on 4-01-2008
I wish they could do some of these types of ads for OS X. Just use the same philosophy. Show how easy it is to use Time Machine, make a slide show or DVD, use the dashboard, stacks, anything. Just a simple, 30 seconds on the Leopard desktop, with views pulled back so you can see the iMac, MacBook, or whatever.
Wouldn't be that hard and would be very effective at selling Macs without resorting to attack ads. Thoughts?
Reply
Jon Iverson said 6:48PM on 4-01-2008
Notice that the hand holding the iPhone seems bigger than the one touching the screen, and the one in back never moves - it's a fixed image.
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aj_robins said 6:56PM on 4-01-2008
While I think the "bet" ad will do well (insofar as getting people to buy iPhones), I shudder to think about the personality types who'll be lured by "bet" into buying one: http://www1.pressdemocrat.com/article/20080331/WIRE/803310327/1036/BUSINESS01
(I think TUAW's Erica is the "Erica" mentioned in the article, although her name is mangled.)
Even with wifi, I wistfully hope that I have sufficient social skills to not inflict my iPhone usage upon my friends. :-)
Reply
EclipseEmpire said 7:03PM on 4-01-2008
Ever notice that it is always 9:42 and they have 9 unread emails on all the ads? There's a conspiracy in there somewhere.
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Tom said 11:31AM on 4-02-2008
The iPhone was first unveiled at 9:42 PST January 9th, 2007 at MacWorld.
The first time an actual working device was shown is 42 minutes into the keynote video on Apple.com. When it is powered up, it shows 9:55, and the clock continues to work as normal during all the demos. 14 minutes earlier in the video, around the 28 minute mark, or 9:42 is when Jobs had started talking about it.
Bassir said 7:34PM on 4-01-2008
WHERE DO I GET ONE OF THOSE AWESOME WIFI NETWORKS
Reply
Galley said 10:33PM on 4-01-2008
Today I got lost in a massive subdivision that I had to enter due to bridge construction. My trusty iPhone told me where I was, and displayed the best route out to my final destination.
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Duffy said 7:42AM on 4-02-2008
Isn't it strange that that ringtone isn't on the iPhone? Is it?
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BulkHedd said 11:39AM on 4-02-2008
Yeah, I've noticed they always use that ringtone and I wish the iPhone had some like that.
Alan Lanning said 8:37AM on 4-02-2008
How do I get that Google button on my screen?
Reply
Orrello said 8:54AM on 4-02-2008
All I cared about was that they downloaded a track from the one and only record i would die for. Daft Punk rules the nation, around the world!
Reply