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Digital Wrongs Management

I don't think anybody likes DRM. Customers certainly don't like it: they want to listen to music and watch video where and when they please. I don't think it's that popular with the content providers, either, because it's not a perfect solution. It might cut down on some piracy, but by no means eliminates it entirely.

DRM has come up recently in a few places, and companies have set up camps at two ends of the spectrum. Amazon.com is doing a booming business selling DRM-free music, sometimes for better prices than at the iTunes Store. On the other hand, we have NBC, who may or may not be partnering with Microsoft to create device software that (somehow) determines if a particular music or video file has been stolen.

As much as I'm sure that both Zune users would appreciate having access to NBC's video library, the problem remains of how exactly Microsoft would do that, aside from splashing giant watermarks across everything. My money's on unicorn tears.

How much more investment will there be in DRM before content providers realize it's an inefficient, ineffective way of deterring piracy? Sound off in comments.



I don't think anybody likes DRM. Customers certainly don't like it: they want to listen to music and watch video where and when they...
 

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Chris Tucker

For myself, I don't buy new CDs, nor do I buy new DVDs.

I only buy used discs, so that none of my money winds up in any XXIA members pockets.

And when I get the discs home, I rip the CDs to iTunes and the DVDs get up close and personal with MacTheRipper and Toast Titanium.

There will always be someone who will crack DRM, and then either make the crack available or make the cracked media available.

May 09 2008 at 9:40 PM Report abuse rate up rate down Reply
Randy

Providers will keep DRM until something "better" comes along. Among the possible alternatives:
a) Better customers, who want to pay more for songs.
b) Better DRM, which actually works and cannot be worked around.
c) Better songs, which actually make them the same amount of money without DRM

I think all these are about a likely as unicorn tears (or anti-gravity paint, since some folks didn't understand UT).

d) Better laws, that actually enforce fair-use.
e) Better providers, who adapt their business model to the digital era.

Looks like we're going to have to wait for the last two. Still, it looks like it will be a while.

May 09 2008 at 4:36 PM Report abuse rate up rate down Reply
Virtuous

The correct answer is for the forseeable future. The people running these companies are all morons.

May 09 2008 at 2:50 PM Report abuse rate up rate down Reply
Girl Friday

I'm sorry for this question. It isn't techno at all.

What are unicorn tears and why are they relevant? I googled it, but couldn't find anything other than warm fuzzy stuff.

Peace

May 09 2008 at 1:06 PM Report abuse rate up rate down Reply
1 reply to Girl Friday's comment
Robert Palmer

Unicorn tears are a magical substance that has been rumored to be the ultimate rights management elixir. Steve Ballmer personally hires leprechauns to harvest them under the light of the full moon every month that ends in -ber.

Just kidding. It's only a joke.

May 09 2008 at 1:10 PM Report abuse rate up rate down Reply
supagold

How do you have an entire post on the state of DRM, and only obliquely mention the ITMS? The quality of the music is a joke, and whatever people's personal experiences, the fact remains that the official policy is no redownloading of lost music.
Oh, and while the Zune can't compete with the Touch or iPhone, it runs rings around the Classic - and that's pretty good for 2nd generation product. Plus, since both parties have retracted the "content scanning" story, why continue to push it?
I like this site, and I love Apple products, but why not grow a pair and actually criticize them when they deserve it, especially considering they're the market leader in the exact practices the post is about?!

May 09 2008 at 12:28 PM Report abuse rate up rate down Reply
3 replies to supagold's comment
Flanagan

Content producers will start to realize that DRM doesn't work when they realize that the people PAYING for their content are not trying to steal it at the same time. Offer better quality and other reasons for people to buy rather than steal the same content, and you'll make the money. Honestly, if individuals can put HD-quality DRM-free content on Torrent sites, I think the content producers can do it it too. Deterring people from buying content by offering lower quality and higher restrictions will never sell that content.

May 09 2008 at 12:10 PM Report abuse rate up rate down Reply
mrsteveman1

The Zune filtering could work like this:

Microsoft creates a public private keypair for each content producer, the public keys get shipped with and updated on the zune periodically, the private keys stay with the content owners. They sign each legitimate piece of media, DRM'd or not, and the Zune checks that signature on playback. If it doesn't match or has no sig, it won't play.

This obviously means nothing outside of Big Content will play unless MS gives users their own private key or allows them to load their own stuff, but at that point they can load pirated stuff too.....

The alternative is to do a whitelist/blacklist, maintain watermarks of specific media, and refuse to play them. This of course is cat and mouse and would end up being a huge list.

May 09 2008 at 11:30 AM Report abuse rate up rate down Reply
Mister Paul

Some of the content providers are married to DRM. The relationship lasts until death doth part them.

May 09 2008 at 11:29 AM Report abuse rate up rate down Reply
Tanner Osborn

Aaaaahaahahahahahaha

"both Zune users"
"My money's on unicorn tears"

seriously made my morning man :)

May 09 2008 at 10:53 AM Report abuse rate up rate down Reply
Galley

I still buy CDs. They're lossless, DRM-free, cheaper than digital downloads, and they even come with their own backup copy!

May 09 2008 at 10:39 AM Report abuse rate up rate down Reply
2 replies to Galley's comment
Justin

Their own backup? Oh?

If your CD is stolen, scratched, lost or burnt down in a house fire I don't think that backup does much good. Apple WILL let you re-download purchases if you shoot an email off to customer support. I can vouch for that from multiple personal experiences.

Not saying I don't prefer the quality of CD to most downloads - though Apple's 256k AAC is pretty darn good. I wish they'd sell stuff in DRM-free Apple Lossless.

May 09 2008 at 10:55 AM Report abuse rate up rate down Reply
mrsteveman1

AAC isn't the problem, the tracks on iTunes are mastered poorly sometimes. I have personally heard a number of them sound completely horrible, because the master Apple was given was horrible, or someone ruined it somewhere along the way.

May 09 2008 at 11:26 AM Report abuse rate up rate down Reply
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