Confirmed: GoPhone is No Go and in-store Activation only

Are you always this retarded?

30-DAY CANCELLATION PERIOD/TERMINATION
You may terminate this Agreement within thirty (30) days after activating service without paying an Early Termination Fee. You will pay for service fees and charges incurred through the termination date, but AT&T will refund your activation fee, if any, if you terminate within three (3) days of activating the service. Also, you may have to return any handsets and accessories purchased with this Agreement. If you terminate after the 30th day but before expiration of the Agreement's Service Commitment, you will pay AT&T an Early Termination Fee for each wireless telephone number associated with the service. Either party may terminate this Agreement at any time after your Service Commitment ends with thirty (30) days notice to the other party. We may terminate this Agreement at any time without notice if we cease to provide service in your area. We may interrupt or terminate your service without notice for any conduct that we believe violates this Agreement or any terms and conditions of your rate plan, or if you behave in an abusive, derogatory, or similarly unreasonable manner with any of our representatives, or if we discover that you are underage, or if you fail to make all required payments when due, or if we have reasonable cause to believe that your Equipment is being used for an unlawful purpose or in a way that may adversely affect our service, or if you provided inaccurate credit information or we believe your credit has deteriorated and you refuse to pay any requested advance payment or deposit.


Everyone else: qq moar.

exactly my feeling - it's a bit weird though that O2 introduced prepaid when ATT dropped it (I'm lovin it) :) and I think that they delay the announcement on PAYG prices, cause they're negotiating with Apple how high the price can be w/o contract :)
still, can't imagine they'll go higher than current iPhones, i.e. £269 and £329, maybe a tad less...

“Furthermore, with all the bitching over the $30 data plan *which is still A LOT better than the $50-$60 for comparable data plans from the other carriers*”

That's just inaccurate. I pay $70 a month at T-Mobile, the only other statewide provider capable of powering the GPS iPhone, for 1,000 voice minutes, unlimited email and unlimited data on my unlocked iPhone. That's 400 more minutes than ATT's old bundled plan at the same price point. That, along with their reputation for notoriously shoddy customer service is why I unlocked my phone in the first place.
Considering how sloppy your own fact gathering skills are, maybe you might want to consider laying off Erica for a day or two and try redirecting your desperate pleas for attention at someone who isn't married with kids.
Seriously, dude, you're averaging nearly a post a day on TUAW at an average of 193 words, never about your own mac experiences, always along the lines of A) "Ooh, those lawless unlocking hooligans are at it again! or  B) Erica is encouraging them to flout convention and operate outside the boundaries of the End User License Agreement! I don't understand how the authorities can allow this to continue!"
I've never really understood why you cared, but it must really grate on your nerves to know that despite all your protestations, nothing really changes. 
I still have an unlocked phone that does everything a locked one does except visual voicemail, but also allows me to receive Skype-in calls, move files freely between my macBook and iPhone and not have to pay ATT's exorbitant roaming charges every time I travel to another country.
As far as this new policy goes, I'm surprised ATT didn't do this sooner, but it's not going to stem the flow of unlocked iPhones one iota. All it's going to do is change the point of origin from the US to any of of the countries that don't tie service to a single provider.
It's probably going to cost more than $300, but then I wouldn't expect to get a contract-free phone at a subsidized price. Fair is fair.

Interesting that eBay already has a page full of 3G iPhones for pre-order from $500 and up. Are these guys taking a punt on the cancellation penalty - or what?