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TomTom: Nav system "runs on the iPhone already"

Reuters is reporting that TomTom, manufacturers of portable, consumer GPS devices, have got their service up and running for the iPhone. "Our navigation system runs on the iPhone already," said a TomTom spokesman this week.

At first glance, this seems like another vendor announcing that their product will be available for the iPhone, but it's much more. When it debuted last year, I said that it's really a computer that happens to make phone calls. That's only become more evident since. During Monday's keynote, Steve Jobs noted that 98% of iPhone owners are using it for mobile browsing and 80% are using 10 or more features.

I use mine for email, the web (especially Twitter) and as an iPod far more often than I do to make phone calls. In fact, it has replaced my 8GB nano which sits neglected on my desk. It serves as a handy stand-in for my MacBook Pro when I want to read and reply to mail, check RSS feeds, post to Twitter and so on.

Now it can run TomTom software, so there's three devices it has replaced. Who knows what other incredible applications await us on July 11th. It may sound like the ramblings of a star-struck fanboy to say that the iPhone will significantly change people's perception of what a portable device can do, but it's also entirely accurate.

[Via Ars Technica]

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iPhone

Reuters is reporting that TomTom, manufacturers of portable, consumer GPS devices, have got their service up and running for the iPhone....
 

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jbw

I'm hoping for a navigation app along with a nice dash mount, and car cord just like the stand alone units. Add an audio connection for my aux port in the car and maybe a good mic for hands free talk and I'd pay a couple of 200-300.

July 09 2008 at 11:40 PM Report abuse rate up rate down Reply
miltos

One thing that no one has mentioned is AT&T's Navigator service. Perhaps AT&T had a little say in prohibiting real-time navigation applications so that they can force people to buy the Navigator service? If that was the case then I'd say we can definitely expect the SDK prohibition to remain in place so that AT&T can make some money.

June 26 2008 at 3:06 PM Report abuse rate up rate down Reply
Chris

ALL cell phones sold in the US include a gps chip, and have for some time, to provide coordinates to 911. Very few phones expose this gps to apps on the phone, including navigation.

June 12 2008 at 11:08 AM Report abuse rate up rate down Reply
Ed

I'd probably buy TomTom for iPhone - if it was fairly cheap. Their current pricing has got much better recently, so if I could pick up TomTom + Western Europe maps for say £40-£50 (GBP) I'd do it.

June 11 2008 at 6:53 PM Report abuse rate up rate down Reply
meteorplum

One possibility for 1stGen iPhones to get GPS is via a Bluetooth enabled GPS dongle, like those used for geotagging photos. Of course that implies the 2.0 firmware would have to include a big Bluetooth update as well, and the SDK would have to connect the core location services with an external device via Bluetooth.

This is all doable, but Apple is not known for it's kitchen sink approach to user requested features.

On a related note, I wonder how hard it would be to write a geotracking iApp? Talk about eliminating devices: I'd love to be able to use the iPhone as a data logger for GPS data. Of course, there is always the manual option of talking a picture with the iPhone's camera whenever you need a location reference, and the built-in GPS will automatically geotag that image, which timestamp can be used as a guide for any other camera you are carrying. Hmmm, where do I download that SDK again?

June 11 2008 at 6:53 PM Report abuse rate up rate down Reply
sodapop

I dont know how you guys can use it for email. Without any spam filters checking email is a headache

June 11 2008 at 3:51 PM Report abuse rate up rate down Reply
Kai Cherry

As pointed out previously, TomTom is talkin' out their yanghole because the DoomHammer, erm, iPhone Dev License absolutely 100% forbids live, realtime navigation software...without question.

This whole post is moot until Apple changes the license, which, considering what I know, is not going to happen.

Hell we can't even get IM updates to users unless we get all up in their business since Apple has sold a Bill of Goods about background apps.

The...reasoning...they are marketing (and it is marketing) is NOT technically sound.

If you think they are going to bend on the gps thing well, we see how they bend already, don't we? :)

June 11 2008 at 2:59 PM Report abuse rate up rate down Reply
1 reply to Kai Cherry's comment
Ed

Seems likely that GPS-based apps are exempt from that - GPS is designed to be polled multiple times per second... Their own implementation does that.

June 11 2008 at 6:54 PM Report abuse rate up rate down Reply
joa

The iPhone also replaced my shaver with the so called little app and some day it will replace my brain to an extern device :)

June 11 2008 at 1:20 PM Report abuse rate up rate down Reply
JW

FWFWIW

http://blog.laptopmag.com/hands-on-with-the-iphone-3g

The apple rep talked about turn by turn included in the Map application...

June 11 2008 at 12:48 PM Report abuse rate up rate down Reply
SIP

Hey Tim, if you buy a Nokia N95 which also has a GPS chip, do they throw in Navigation software for free?

Are you trolling? Or just thick?

June 11 2008 at 12:17 PM Report abuse rate up rate down Reply
1 reply to SIP's comment
OlsonBW

I think both. He's also pissed off because he can't afford to buy the 3G/GPS iPhone and is stuck with the Gen 1 version and can't deal with it.

June 11 2008 at 1:43 PM Report abuse rate up rate down Reply
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