U.S. Army imitates Apple to attract new recruits
They say imitation is the sincerest form of flattery, but I'm not sure how this one will go over with pacifist Steve Jobs. According to BrandWeek, the U.S. Army is planning on opening a concept recruitment center inspired by the interactivity of Apple's retail stores.
The pilot recruitment center is designed to be less intimidating, and more "like walking into a NASA center," said Edward Walters, chief marketing officer for the U.S. Army. The center will include helicopter simulators, full-scale equipment mockups, and large video screens.
The centers "show people what Army is about. We want to convey to young men and woman the most meaningful benefits of joining the Army," said Walters.
Analyst Richard Laermer doubts the test will succeed, and predicts that the new-look recruitment center will be shut down because of public outcry. "People are going to get mad about it," he said.
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They say imitation is the sincerest form of flattery, but I'm not sure how this one will go over with pacifist Steve Jobs. According to...
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@Mike Lane-
Thanks to the brave men who have served or are serving. I salute you as you are a better man that I. You are a credit to this great nation and you prove to the world our country isn't a bunch of wussy Jetta driving wimps, even in the face of an ugly and cowardly enemy.
To those who point out ever single negative of our armed forces in a vain attempt to criticize the very being of our armed forces to feel better about your self righteous outlook on your apparently small world view, screw you.
That is all.
hey genius, take a look at all the posts again. NO ONE is negatively criticizing the soldiers. people are criticizing the ARMY. i've never served, but i'm a very informed citizen. i'd never volunteer in this government's army. however, that does not mean that i do'nt have a tremendous amount of respect for the individuals that do serve. like most people here, i am downright disgusted at the way that soldiers are mistreated.
June 16 2008 at 11:24 AM Report abuse Permalink rate up rate down Reply"To those who point out ever single negative of our armed forces in a vain attempt to criticize the very being of our armed forces to feel better about your self righteous outlook on your apparently small world view, screw you."
The criticism isn't of the soldiers, it's of the bureaucracy of cheap-ass dishonorable beancounters and craven Republican warmongers who treat the soldiers like disposable crap to be torn up and thrown away.
Damn right people will get mad about it. The US army can go ***k themselves. All they successfully do is kill poor americans with no other choice, shit on the rest of the planet and funnel money to the evil bastards who ***k the freedom out of america.
June 16 2008 at 8:59 AM Report abuse Permalink rate up rate down ReplyUnfortunately absolutely correct.
June 16 2008 at 3:39 PM Report abuse Permalink rate up rate down ReplyGood to see that people who have never been in the military or near the military are commenting.
Not disagreeing with all of the points, but... many of them are FAR off base or very misguided. Believe half of what you see and none of what you hear.
Writing this from Iraq.
It's an all-volunteer force, or have you numbskulls forgotten that? If a GI dies in combat, it's not like they were duped or forced to be there. What, do these idiots think it's just "job training" and "money for college"? Fucking stoopid idiots. Why do they think they teach you to shoot guns and rig Claymores in boot camp for - training for the biathalon?
June 15 2008 at 8:02 PM Report abuse Permalink rate up rate down ReplyIsn't Steve Jobs the one who just bought a company that makes chips for missles??
Oh, and agreed to keep making them for the time being?
You cannot tell me he didn't know this before, during and after the purchase and you can't tell me he wasn't fully aware that after the purchase he would not be required to make these missile components for a time more.
He made a calculated decision.
If you felt this strongly about peace you should be picketing at this very moment and/or boycotting Apple products.
I know for a fact if this was Microsoft you guys would be beyond snarky and boycotting Redmond to no end.
Since when is Steve considered a pacifist. I've looked everywhere and there's no mention of siding with Cindy Sheehan, but there's mention of Buddhism, and some Buddhists have been peace activists. But how does this affect SJ in his "pacifist" status? Is the Think Different TV commercials being taken too seriously, thus jumping into conclusions?
June 15 2008 at 5:28 PM Report abuse Permalink rate up rate down ReplyI wonder if, in their attempt to "show what the army is all about" if they'll have some interactive experiences with death, dismemberment and general states of being maimed.
June 15 2008 at 5:23 PM Report abuse Permalink rate up rate down ReplyWow, talk about cynical people..
June 15 2008 at 5:18 PM Report abuse Permalink rate up rate down ReplyI wonder if they'll have a fully operational slideshow room where you can go watch endless hours of powerpoint presentations?
Ooh, I wonder if they'll have a mock up of Walter Reed complete with screaming amputees, horribly burned soldiers, and Congressmen walking around repeatedly saying "thanks for your service."
Maybe they'll have a mock up of the enlisted dorms from WWII with the floor covered in shitty toilet water and rats rummaging through people's footlockers?
Maybe they'll have a room for mom and dad where they can pretend to be at home having a normal day when they get a knock at the door.
The centers will show people what Army is about?
So they'll just put a big sign in an empty room that says "If you admire total failure at diplomacy, we've got a job for you" ?
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