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iPhone 3G to be shipped in eco-friendly packaging: spuds

The new iPhone 3G will ship in a paper tray made that has a carbon footprint a tenth the size of a plastic tray, according to its manufacturer.

The paper tray, manufactured by Dutch firm PaperFoam, is made from potato or tapioca starch.

According to Dutch blog Bright, PaperFoam CEO Hans Arentsen said that Apple ordered "millions of PaperFoam packages" for the new iPhone. PaperFoam also makes carton components for Motorola.

The PaperFoam tray will be inside a coated cardboard box, both of which are fully recyclable. Apple committed to reducing its environmental impact in an open letter from Steve Jobs released in May 2007.

[Via The Register.]



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The new iPhone 3G will ship in a paper tray made that has a carbon footprint a tenth the size of a plastic tray, according to its...
 

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Galley

I'd rather see goods encased in a cubic foot of tasty Jell-O. Think of the cushioning possibilities!

July 01 2008 at 9:07 AM Report abuse rate up rate down Reply
Lars

We're talking potatoes here, a pretty perishable product, best grown locally. The potatoes used for this PaperFoam won't solve any world hunger. It will however, reduce the need for alternatives (mostly plastics and/or foam - made from far worse materials like oil).

So it's a trade off I guess - but denouncing environmentally sound innovation just because it's made from food stuffs "that could've fed someone" is not the answer.

I agree, the ingredients for PaperFoam should be grown specifically for it and shouldn't (and probably aren't) taken from any crops destined for human consumption.

Also, the production process is apparantly complicated engouh and not something impoverished communities will (be able to) undertake.

Biofuel is a different matter, since the potential demand is so huge it will most likely impact production for human consumption at some point.

I wonder how Apple has solved the OOBE with this new generation of iPhone...


July 01 2008 at 4:45 AM Report abuse rate up rate down Reply
Sam

While I am, in theory, for any technology that reduces our reliance on oil, I have a problem with using basic foodstuffs to do it. Businesses wanting to use the produce for manufacturing are usually able to pay more than to the farmers than businesses and individuals wanting to use the food as food.

I hate to be the one "just think of the poor starving little kiddies in Africa" person, I'm not generally like that since there are usually more than enough other people getting vocal about it, but this sort of thing can have a huge impact on the availability of food to impoverished communities.

Biofuels are obviously the best example of this, and this PaperFoam stuff just gives me further cause for concern.

Sam

June 30 2008 at 8:53 PM Report abuse rate up rate down Reply
Eric

I have a DVD that came in an eco-friendly package, with a potato-based tray. (Barenaked Ladies' Talk To The Hand: Live in Michigan, if you must know)

One of my friends licked it, he said it didn't taste very good.

June 30 2008 at 7:05 PM Report abuse rate up rate down Reply
1 reply to Eric's comment
Le Big Mac

Maybe it needs some dip to go with it?

Onion? Sour cream and chive?

June 30 2008 at 9:34 PM Report abuse rate up rate down Reply
Liam Parkinson

remember not everyone has to activate in store, for existing o2 users in the uk we get a phone call, there register a new contract down the phone and post the phone out to us. There is no queing for existing customers so the packaging would be nice. Not every iphone user in the world is using AT&T.

June 30 2008 at 6:53 PM Report abuse rate up rate down Reply
Buckingham

Okay, folks I'm gonna be honest here. I'm gonna eat it.

June 30 2008 at 6:49 PM Report abuse rate up rate down Reply
3 replies to Buckingham's comment
Kyle Derouen

For real; I keep my apple boxes!
Will the new iPhone not use iTunes for activation? I didn't like that system very much..

June 30 2008 at 6:16 PM Report abuse rate up rate down Reply
Thomas

As if people throw away the boxes for their Apple kit.

June 30 2008 at 6:08 PM Report abuse rate up rate down Reply
1 reply to Thomas's comment
Dawn

Exactly...my Mac boxes will not be decomposing in a landfill until I am.

June 30 2008 at 8:44 PM Report abuse rate up rate down Reply
max

first

June 30 2008 at 5:55 PM Report abuse rate up rate down Reply
3 replies to max's comment
Le Big Mac

Given that all of these phones will be opened at the store for activation, will any of the packaging matter? Why even bother with a box?

June 30 2008 at 5:54 PM Report abuse rate up rate down Reply
6 replies to Le Big Mac's comment
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