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Found Footage: Misleading iPhone ads?

A slight kerfuffle has kicked up in the last few days about whether Apple's iPhone 3G advertising is too misleading. 37Signals raised the complaint that a recent iPhone 3G ad (YouTube link) set up false expectations, as it shows an iPhone loading a web page, finding a location on Google Maps, and downloading an attachment at lightning speed. Now comes this nice side by side demonstration video as embedded above.

What do you think? Is this false advertising on Apple's part, or should everyone just know that TV ads are always unrealistic?

[via DF/Gizmodo]



A slight kerfuffle has kicked up in the last few days about whether Apple's iPhone 3G advertising is too misleading. 37Signals raised the...
 

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Melvin

No way these new 3G iPhone commercials are accurate. it takes at least a minute for my 16gig 3G to locate me on google maps.

Even switching between apps takes longer then the commercials. I love my phone and I understand the limitations you have to put up with to get all these features.

Apple is way off base if they think the features on this phone work that fast. Wifi or 3G, neither work this fast.

August 13 2008 at 2:36 PM Report abuse rate up rate down Reply
James

It is representative advertising... if Apple had put "real world speeds as shown" at the bottom of the Ad they would be misleading you.

If Apple had used Real World speeds in their ad it would have been a TV show, not a commercial.

August 13 2008 at 2:34 PM Report abuse rate up rate down Reply
Keith

Yes ad's can (and are) misleading -- this ad is designed to show how fast everything is over the old phone.

That said I had a N73 before this on the 3 network here in the UK and I am experiencing much slower speeds with my iPhone 3G on 02 and much less coverage - not particularly happy to be honest.

August 13 2008 at 1:02 PM Report abuse rate up rate down Reply
cydeweyz

I'm tired of waiting on backups. Show me THAT commercial!

August 13 2008 at 12:55 PM Report abuse rate up rate down Reply
Balls

got an 3g iphone on monday. When I have full strength the waiting isn't bad.

Considering having internet access pretty much anywhere I go, I have to say that this video is being a bit too picky.

Still, battery life is ass.

August 13 2008 at 12:19 PM Report abuse rate up rate down Reply
HD

They really shouldn't make claims in absolute terms, impossible to uphold in the real world. Sell it the way we buy it: 'The Apple iPhone 3G: It's cool, it's slick, it does cool stuff. Buy it.' They might actually sell MORE.

August 13 2008 at 12:08 PM Report abuse rate up rate down Reply
ThePete

"Is this false advertising on Apple's part, or should everyone just know that TV ads are always unrealistic?"

Yes and yes.

Both are lame and shouldn't be tolerated. But we'd rather be cynical than raise a big stink about how advertisers treat us like morons and corporations don't feel that they have to deliver on their promises.

Oh yeah and I keep my 3G off all the time and seem to get better reception (not faster, of course). I'll be standing on a subway platform here in NYC and get four bars but no service with 3G on. It really is time for NYC to install cell towers in their subway tunnels. Do that and I won't mind the price-hike they're pushing for.

August 13 2008 at 12:08 PM Report abuse rate up rate down Reply
required

I think marketing with and trying to claim 3G as an Apple invention is a huge mistake. I think the more Apple grows the dumber they become. Soon they will have that monopoly on stupid that the dark side had.

August 13 2008 at 11:31 AM Report abuse rate up rate down Reply
moonmen

False advertising...sue them!!!

August 13 2008 at 11:03 AM Report abuse rate up rate down Reply
Peteo

I Laughed when I saw the add on the TV for the first time. Yeah right its really that fast. Now if this was iPhone 2g and they were just showing UI speed I would say that's close. But iPhone 3g's 2.01 is still slower than 1.4. Ugh makes me sad, 1.4 was Rock solid and I used to love showing off the phone but now I'm worried if the dam thing will even work when I trying to show what the phone can do. Apple come on you made the iPhone awesome once you can do it again!

August 13 2008 at 10:09 AM Report abuse rate up rate down Reply
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