Skip to Content

WinMo mag suspends publication; will publish iPhone Life

In a rather surprising move, the publishers of the top Windows Mobile monthly magazine, Smartphone & Pocket PC, have announced that they're suspending publication. What's even more interesting is that they will be publishing a quarterly iPhone-oriented magazine titled Smartphone magazine's iPhone Life.

Smartphone & Pocket PC magazine publisher Hal Goldstein noted in a blog entry that the reason isn't that sales of Windows Mobile devices are plummeting -- on the contrary, almost 20 million Windows Mobile devices were sold during the last Microsoft fiscal year. It's just that advertising support from Windows Mobile manufacturers, cellular carriers, and developers has dropped significantly.

It appears that they are expecting big things from the iPhone market and advertisers, as they will be publishing the quarterly iPhone mag in paper and online versions. My personal speculation is that they realize that with all the venture capital going into iPhone development, there will be a lot of developers who will want to buy ad space to flaunt their products.

Do you think this move is indicative of a larger trend that may spell doom for Windows Mobile? Voice your opinion in the comments!

In a rather surprising move, the publishers of the top Windows Mobile monthly magazine, Smartphone & Pocket PC, have announced that...
 

Add a Comment

*0 / 3000 Character Maximum

17 Comments

Filter by:
Joel Ivory Johnson

I can see the carriers not cooperating. There would be compeeting interest. American carriers would stand to loose if they provided their customers with references to other companies from which they could purchase the services that they offer.

August 27 2008 at 1:35 PM Report abuse rate up rate down Reply
Dennis Serras

As a regular Windows Mobile (5 & 6) user I feel absolutely no pain in the idea of it having a slow, quiet death. It's a lot prettier than Palm, but otherwise... Ugh. I have to reboot my BlackJack at least 3-4 times a week, and this is the third one I've had (for various reasons). Maybe the non-smartphone version is better, but I can say I'll never buy one of those touchscreen versions no matter what the phone looks like.

August 27 2008 at 12:38 AM Report abuse rate up rate down Reply
Josh B

You did just spell doom for Windows Mobile. I don't think you need to ask us. But if you did ask me, which you did, I would say Windows Mobile was doomed from the beginning. Everything runs like a Windows Computer and we know how nicely that preformed without real competition. Now that Apple is back in the mainstream, Microsoft has to pull out all the stops to amass any leftover hype that Apple hasn't already created (or anybody else for that matter). The real problem is that Microsoft has lacked any ingenuity in the past.. oh, I don't know,.. forever, and all their products are just waiting for someone else to come in and either make the same product, except for cheep, (OpenOffice is Free) or just better in any and/or all ways (iPhone 3G). Apple just knew what customers want, because they are their own customers and Windows is built on systems built by other companies like Intel, and Microsoft is basically a customer to them, not themselves, like Apple. It's what made me move to Apple over 2 years ago and now is better then ever to be Apple Friendly. Live on and fare well. Please give feedback on if you agree with me. Thanks and any extra thoughts on this would be great.

August 26 2008 at 11:37 PM Report abuse rate up rate down Reply
mare

I'm wondering if Apple will send them a cease and desist notice. I know they did this with several iPod magazines and websites that had the word iPod in it that is a legal trade mark of Apple.

I don't think the word iPhone can be used by anyone (except Cisco).

August 26 2008 at 10:39 PM Report abuse rate up rate down Reply
Virtuous

WinMo users either can't or don't buy applications for their phones. I bet most companies only allow their IT departments to install apps on company smartphones. Most iPhones are owned by individuals that have the freedom to buy apps if they so choose. iPhone users familar with the iTunes Store can buy apps from the same place they buy music, movies, audio books and TV shows from.

August 26 2008 at 7:07 PM Report abuse rate up rate down Reply
1 reply to Virtuous's comment
SV

"WinMo users either can't or don't buy applications for their phones."

Say again? Windows Mobile devices aren't just corporate tools, y'know. Many consumers have them and download and install applications as they please; yes, even trial versions - something you don't see too much of in the App Store in iTunes.

August 26 2008 at 10:46 PM Report abuse rate up rate down Reply
A-Train

Well I would certainly hope this new magazine has their circulation audited by BPA Worldwide (www.bpaww.com) so as to verify that they are in fact reaching the people they claim.

August 26 2008 at 6:46 PM Report abuse rate up rate down Reply
WiiTodd

I have a subscription to that... I was sad I wasted my money... since I replaced my WinMo i760 with an iPhone.

Sweet.

August 26 2008 at 4:58 PM Report abuse rate up rate down Reply
Slartibartfast

Like most other rags, they'll go where the money is. But people have to ask, what is their experience with the Mac/iPhone OS? Since their employees were all writing on the WinMo platform what kind of expertise do they have to just drop it and write about the iPhone? Do they just plan to write fluff, rumors and PR?

August 26 2008 at 4:36 PM Report abuse rate up rate down Reply
Izzy

Being an iPhone owner and a former WinMo owner I don't believe that this is anything more than them taking a big risk based on the popularity of a single phone from a single manufacturer.

I wish them luck. But they may not need it. There was/is little WinMo development compared to what the iPhone has been seeing in the last year. However WinMo will continue to sell phones as long as MS pumps money into it. If Android proves popular, then that with the iPhone will have a bigger affect.

August 26 2008 at 4:09 PM Report abuse rate up rate down Reply
Joduba

The problem in the market, is that there is an exciting mobile operating system (iPhone/iTouch) that does incredible things with their sensors, core animations, and more...

And then... there are phones that pretend to open "word documents" and something else..

I hope Android will add some competition to this market, that in my point of view is a new market, what has been done since now is "smartphones" (to keep the naming convention) and now is mobile communication operating systems & devices.

Will take note for our publication ;-)

August 26 2008 at 3:54 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.