Analysis: Microsoft offers "I'm a PC" retort that falls flat

These MS ads would be a whole lot more interesting if it was a complete chain, from one "I'm a PC" to the next. They do short sequences, but it doesn't keep going. Even better if it was a ring, where the first connected to the last.

And who's the guy at the end? Is it Deepak Chopra or someone else?

Has anyone else noticed how "PC" at least one of the MS ads is (and by PC I don't mean "personal computer")? It's showing Africans, folks with heavy foreign accents, etc. I'm sorry, but I'm an American, and I really don't care whether Africans use PCs or not. This heavy attempt by MS to pander to the multicultural, "one-world" crowd comes off as just a little cloying. If Africans want to use PCs that's fine with me, it doesn't make me want to buy one. Could it also be that, because in the Apple ads, both stars are white guys, and the throwing around of the word "stereotype" in the MS ads, MS is trying to subtly imply that the Apple ads are somehow "racist?" Interesting.

The Apple ads must be working! Yay!

I think it's interesting that the ads say "I'm a PC" but the tag at the end is Windows. My Mac runs Windows, am I a PC? Man I hope not.

Wow, that has to have been the worst commercial for the PC that i've seen. i mean, c'mon Microsoft, like i'm going to switch from a Mac just because of your commercial?

Apple in it's "I'm a Mac" ads defined what a PC was, even though a Mac is a PC.

Microsoft, very cleverly took that ridiculous sterotype and turned it on it's head.

They didn't have to do any work at all to define what a PC was because Apple has already spent a couple of years doing that. Brilliant bit of advertising by Microsoft.

For all the naysayers, step back and look at the actual ads for their content. They are not that complicated :)

Regarding things just working, my iPhone has been patched and had new firmware a lot more regularly than my desktop and it STILL doesn't work right.

Even so, I continue using it because it is a great bit of kit. This is also the reason why people continue using Windows and people use Mac's. Even if they aren't perfect, they are pretty good at what they do.

wow,this is soooo low.
first the mojave experience which is by far the most ridiculous "ad" ever, bring down MS completely, then the stupid Seinfeld ads which doesn't communicate a thing. And now this? Even if it's a response to Apple's ad, this is just too low. What is this? Kamikaze marketing? Hope they didn't pay a lot of money for the campaign. and yes i prefer osx...:)

These ads make complete sense. Apple has defined Macs and PCs for the viewer who then decides whether or not he/she is (and wants) a powerful, versatile, user-friendly and stable Mac, OR a clunky single-purpose, work-oriented PC. I'd say that most people who read this site are aware that this view that Apple has generated of Windows machines, while it may be effective, is not entirely fair. MS has responded the way they should have been for a long time. Gaming, for one, is something Apple is not taking seriously and as a result significantly fewer titles make their way (those that do tend to suffer from: sometimes integrated graphics, often a lack of upgrade capability in the most popular models of Macs, no serious competitor to DirectX technology). I have always been of the opinion that Macs and Windows PC machines have their strengths and weaknesses. That gap may be closing due to newer OSes and innovations, but it still exists. By MS pointing out its strengths and diverse identities that contradict Apple's distorted elitist view of computer customers, they are attacking Apple without having to 'stoop low'. Much as I hate to admit it, I think it is MS who has taken the high road on this one.

With the upcoming election in Canada my wife thought this was a Progressive Conservative commercial. I had to tell her that it was a Microsoft commercial and then sort of explain it to her. My wife is not much of a computer person but she did say the ad made no sense what so ever and I agree.

oh it's incredible the ad
i had ever seen before!!!!