First Look: i. TV brings schedules, trailers to your iPhone
The heart of i. TV (App Store link) is a TV listings browser, which connects to the free data feed from the i.tv site (registration is required), including synopses and cast info. You can select your zip code and programming provider (the app currently supports US and Canadian TV listings only) and the current schedules are there at your fingertips; you can rate, review, filter or flag shows as favorites and optionally share your feedback with other i.TV users.
Along with the TV content, the movies section of the app lets you browse by title or by nearby theaters, and watch streamed trailers of your selected films. Trailers and previews of TV shows are also included. The UI is clean and the app is easy to navigate; I was able to find show listings quickly for several series.
As cool as the initial version of i.TV appears to be, the development directions are exponentially cooler. Future versions of the app are planned that will include remote DVR programming (ooh!), IR blaster integration (yes!), DVD rentals (ahh!), movie ticket purchases and even the ability to watch full TV shows streamed from the programming source (hmm.).
Note that there is another app with a similar name, ITV, which provides French television listings and goes for $2.99 US.