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Apple Stores welcome kids via Field Trip

Letting a bunch of kids loose in a candy store might be a sticky mess, but letting them loose in an Apple Store should be a delightful, brushed metal and glass wonderland of fun. Right? That's the idea behind Apple's new Field Trip program for elementary, middle and high school students and their teachers.

Apple is inviting groups of up to 25 students for the hour-long programs, which can feature a big-screen presentation of work that the students have already done in class (Keynote/PowerPoint, movies & more) or hands-on creation sessions that allow the kids to make new projects in the store. Parents and friends are welcome to come watch the fun.

Session reservations are available through November 21; the 'school champion' organizing the event gets email templates to send to attendees, the option of printed invitations, and a complimentary subscription to One-to-One training for a year. Not too shabby.


[via Apple Hot News]



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Retail Education

Letting a bunch of kids loose in a candy store might be a sticky mess, but letting them loose in an Apple Store should be a delightful,...
 

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msr

Sorry, but this is a horrible idea. The last place a child needs to go on a field trip is a STORE. Children need to go to places like museums and archeological digs. They are already constantly bombarding with branding and advertisements, and the school is slowly becoming little more than a place for companies to sell more wares. I love Apple products, but I would pull my child out of this (or any other branded "field trip") faster than the teachers could think.

October 12 2008 at 3:30 PM Report abuse rate up rate down Reply
Brian

Just so you know- Being a potential field trip and being a part of a curriculum are two very different things. Besides, part of the reason are education system is in the toilet is due to the fact that, since the early 80's, no President has paid attention to actual educational research or listened to actual teachers. They've relied on lawyers and part time librarians to shape educational policy so that we now look at schools and children as if they are assembly lines that must reach a quota instead of them as individuals.


Do some research about this issue instead of spouting off talk-radio bullet points. @sshole.

October 11 2008 at 7:11 AM Report abuse rate up rate down Reply
Jash Sayani

Last news I read was "Apple is not allowing teens to enter the Apple Store as they are jailbreaking the display iPhones and installing Racing Thunder" !!!

October 11 2008 at 4:57 AM Report abuse rate up rate down Reply
jtdonald

Apple Retail has been doing this for years, they've just changed the name. Apple used to call it School Night, no change in curriculum, just the name. Most stores only get one or two schools during the season. Best to avoid the store that evening with pupils, parents and teachers in attendance. Call the store for the reserved dates, they are not posted to the site.

October 10 2008 at 6:09 PM Report abuse rate up rate down Reply
Bob

seems like a neat idea, but schools don't have the money to take 25 kids to someplace educational let alone a mall, especially for 60 minutes. how about apple cough up some dough to have kids go to art museums, the orchestra and science museums instead? then they want to buy apple gear to produce the thigns they see on their real field trips.

October 10 2008 at 5:14 PM Report abuse rate up rate down Reply
joey

Is this similar to their camp that they put on at each store for free?

http://www.tuaw.com/2008/06/06/apple-camp-08-schedule-posted/

I remember during the 3G launch as I was the next person in the store they had ask me to participate in a movie the kids where making (learning iMovie). I had my Tux shirt on :)

October 10 2008 at 4:36 PM Report abuse rate up rate down Reply
Matt

This is so Seventies. Tandy and Apple did this then, with their TRS-80s and IIs respectively, to get 'em in schools and homes. I remember enjoying visits with my class to the Computer Center (ooh!) and then seeing my first Lisa (aah!).

/wants a Model 1 emu for his iPhone

October 10 2008 at 4:35 PM Report abuse rate up rate down Reply
Adam

I hope these events would be published on the store's online calendar, so I can know when to stay away...

October 10 2008 at 4:22 PM Report abuse rate up rate down Reply
1 reply to Adam's comment
AA

Do you live at the Apple store?

October 10 2008 at 9:41 PM Report abuse rate up rate down Reply
Harry

Ha, that sounds like a really good idea. Sounds like a good way to make money, inviting kids into stores, so they can nag their parents to buy them a Mac!

October 10 2008 at 3:48 PM Report abuse rate up rate down Reply
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