New iPhone ad series features wide range of apps

Another week, another Apple ad on TV -- a new entry in the series of iPhone commercials that have dropped the "This is how you enter the App Store" opening. Eagle-eyed readers have also noted that some of the new ads include a subtle "Sequence shortened" caption that reminds us things may go a bit slower in real life than they do on TV.

In this ad, Shazam was given the special treatment. Shazam [iTunes link] is an iPhone application that can tell you what song is playing on the radio (or other sound source) -- just hold your iPhone up to the speaker, and let Shazam do the rest.

Now that Apple has started centering the iPhone commercials around the applications on the App Store -- including ads featuring Urbanspoon, Loopt and MLB At Bat -- it's easier to get a sense of the range of possibilities on the device. You can view the new commercial by visiting the iPhone ad gallery page.

Which application would you like to see appear in an iPhone commercial? What's your favorite iPhone application so far? Be sure to let us know in the comments!

Thanks to everyone for the tips!

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Source: http://www.apple.com/iphone/gallery/ads/

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iPhone App Store

Another week, another Apple ad on TV -- a new entry in the series of iPhone commercials that have dropped the "This is how you enter the...

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trainwrecka

I hope they feature I Am Rich.

November 10 2008 at 4:58 PM Report abuse Permalink rate up rate down Reply

Brian

I've really been enjoying the puzzle game Hexterity.

November 10 2008 at 12:23 PM Report abuse Permalink rate up rate down Reply

basscadet

excellent ad! would love to see some more in this vein for the Apple line of computers instead of those stale, dirt lashing PC vs Mac.

November 10 2008 at 10:19 AM Report abuse Permalink rate up rate down Reply

vandil

I use Air Sharing & Sportacular quite a bit. Air Sharing allows me to make my iPhone serve as a "wireless flash drive" and eReader, and Sportacular is literally 1-button access to NFL scores and gametimes.

Commercial-wise, Apple should demonstrate how to make an icon for website so you can access it with one press.

November 10 2008 at 9:31 AM Report abuse Permalink rate up rate down Reply

DarkIQ

I would go with Cycorder, Snapture, and InteliScreen :)

November 09 2008 at 11:41 PM Report abuse Permalink rate up rate down Reply

1 reply to DarkIQ's comment

Unregistered

And don't forget SwirlyMMS!

"Who said the iPhone cannot send mms or perform video recording?"

November 10 2008 at 5:00 AM Report abuse Permalink rate up rate down Reply

mikeyrogers

Cool, I can now download the song from the commercials now that I know what it is.

November 09 2008 at 11:40 PM Report abuse Permalink rate up rate down Reply

chris

i guess i'm just wondering why they haven't featured their iFund recipients like whrrl. What gives, Apple?

November 09 2008 at 10:57 PM Report abuse Permalink rate up rate down Reply

Andy

Is it just me or does Apple wait too long to release their apps long after their competitors have a chance to?

November 09 2008 at 10:42 PM Report abuse Permalink rate up rate down Reply

Joe Arredondo

The iphone is amazing platform and offers a sight of what future mobile computing will looks like...

And hope more developers can get the chance off sell their things there, more closed Apple become, the less chance they have To Get new and better apps....

November 09 2008 at 10:32 PM Report abuse Permalink rate up rate down Reply

Jon

Dynolicious would be a cool app for Apple to show off.

November 09 2008 at 9:23 PM Report abuse Permalink rate up rate down Reply