How to sell an iPhone app for $9.99

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I totally agree that Apple should have (a LONG time ago) made a way for developers to offer an expiring demo version of their apps. I constantly try out free version of apps, and if I like them, I DO buy them. If they sick, well then, I haven't wasted any money. I hate taking a chance on a pay-only app, only to find out that it was USELESS. I won't name any names here; I've left my reviews on the app store.

But all in all, I fault Apple for this. I have been a long-time Mac user, since before there was a Mac, and I've Apple make some pretty stupid decisions lately. Problem is, they're still better than a PC, so we're kind of stuck with them. But seriously, if there was another decent platform out there, I'm at the point where I would leave Apple.

Dear all,

I represent a China-based consultancy and we have a professional team who are able to turn your ideas into iPhone applications with their expertise. (We are also have teams specialized in developing mobile software for other platforms such as Symbian, BlackBerry, Windows Mobile, J2ME, etc.) Our senior iPhone engineers usually have more than 3 years experience in Mac & Cocoa and just transitioned to iPhone once its SDK launched.

What people can gain from us is more than development. Our team do project management, design and quality assurance (including but not limiting to testing). Like Brian Jeremy Kupetz said, we have sound development processes involving R&D, architecture, use cases, risk management, QA, stress testing, unit testing, code reviews, version control, even change management. We continuously prove our processes to be more efficient because iPhone projects' term is usually shorter than that of regular software projects.

Also considering user experience is critical for iPhone app, we employ design expert experienced in mac to do user experience design. I believe this capability will also add much value to our service and worth our clients pay more than pure programming service.

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Based in China, our charge rate would be very flexible. If you have a great idea but limited budget, we may be your good choice. Even though, developers here don't need to worry about the competition at all. As Raven said, the demand for iPhone developers exceeds the supply and I don't see that changing anytime soon. And we are just the few companies in China who are capable to do iPhone projects. So just take it easy. :)

If people here ask me why we don't develop and ship to app store by ourselves, I would say we are not marketing experts and don't understand iPhone market in US and Europe.

I hope we can work with passionate entrepreneurs to create mutual success together. I really enjoy that feeling of success. Anyone interested pls drop me an email at:ming.zhou@roylead.com
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Thanks for your patience..

Interesting comments.

Personally, I believe that offering demos is somewhat a double edged sword. Sure, you let people try your app out--but that may be the problem. Even if your app is good, people have a good chance of saying "OK, I tried that--it was cool, but I don't think I'll use that so much that I should pay $10+ for it." If you offer the user a choice between free and $$ the user will 9/10 download the free trial. I'd bet a good amount of people would just have bought the app anyway. Now, you're expecting the user to try the demo and then come back and buy the full version...that's a lot of work to get a mobile app.

I recently read an interview on Cliff B, a video game developer, who kind of confirmed these thoughts:

"A beta is like hooking up with a girl just to say, “yeah, I f*cked her.” I know that sounds crude, but it’s the honest-to-God truth. Once you play a beta, you can check it off your list — you can say, “yeah, I played it.” Then you might not feel motivated to get that initial cherry popping from the proper, final game."

Just my $0.02

As an iPhone developer, I cringed at that article which got widely circulated about the Tris developer who made $250,000 his first two months. It makes iPhone development sound like alchemy, and any developer who sells for more than X is some sort of greedy millionaire.

Tris is a great game and I am happy for his success, but users should realize that a lot of non-game apps have relatively tiny markets and most will not recoup the cost of development, much less profit, and that is one reason why prices can be higher.

I charge $5.99 for my app, and its selling very well, although I doubt I can get the sell-through to the relatively small regional target market that I will ever recoup the cost of the Mac and the 200+ hours I put into the app.

I agree that demos would be great. A lot of people are doing this ad-hoc with 'lite' versions but to standardize it would be fantastic.

Also, it would be great if there were a way for people to browse and buy apps in their web browser and have them 'sent' to the phone. Web marketing apps is very difficult as an iTunes link is awkward (and useless if the user is not on their iTunes library machine).

I agree the original post - if an app is truly worth the $9.99, then I would be prepared to buy it. Things is just one example of an app that was truly worth the price I paid for it.

However, if app developers somehow conspire to raise prices artificially, all they'll end up doing is shooting themselves in the foot. If I were to start finding app store apps overpriced, potential customers will realise it and purchase fewer apps and use more free ones instead.

It'd be so easy for Apple to implement demos. They already wrap the apps in DRM to prevent you passing them on to someone else, so it'd be no trouble at all to implement the same expiration system they use for movie rentals.

I'm an iPhone developer with apps on the iTunes Store and when thing that really annoys me are all the reviews that give 1 or 2 stars and say "should be free". Everybody else gives the same apps 4 or 5 stars, but the cheapskates are dragging down my app ratings. These are 99c apps; not exactly breaking anybody's bank.

It's gotten so bad I'm soured by the whole experience and it's a struggle to motivate myself to write more apps.

If lite versions were offered to try, then I'd definitely be more likely to purchase an app for $9.99, if it really was useful. Currently, I won't go above $3.99 for an app, because many times you just don't know what the quality of the app will be.