Analysis: iTunes holds 12.6% of the US music market

Stick with us here: a new report by Forrester Research claims that of all the music purchased in the US, digital purchases have jumped to 18% of the total, and they expect it to go up to 41% of total sales over the next five years. That means that about 20% of all the music sold in the US is bought digitally. And distorted-loop.com is doing a little reasoning from those numbers -- since Apple's iTunes accounts for 70% of US digital sales, DL has decided that Apple accounts for 12.6% of all music sold in the US.

Can't really argue with that reasoning, and given that we know iPod sales are up (and increased sales of the iPod touch means more people can buy from iTunes straight to their iPods, not to mention that one of the biggest days for iTunes sales is Christmas, thanks to all the new iPods under the tree), we can probably look for that number to head even further north next year.
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