Christmas iPod touch and iPhone gifts boost App Store volume
John Sargent of The Obvious Institute tells us why: "Well, iPod touches are pretty boring without apps, you know? And I guess people probably want to try out apps on their new iPod touches." Thank you, John -- painfully obvious. Our technology analyst Ms. Common Sense also tells us that any time Apple sees a bump in sales of their devices, the App Store will have its own sales bump soon after.
In other Obvious News, having too many meetings can apparently make you grumpy. We'll be back after these messages. Obviously.
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Sales of TowerSmash (currently in the middle of being renamed to KidFun Play Blocks) also went up about 3x over the last 2 weeks. And silly me thought that my app was just getting better reception with parents of toddlers :-P
http://brattonbrothers.com/towersmash
Steve Jobs is really skilled in marketing! That graph really made a hgih jump!
December 30 2008 at 11:10 AM Report abuse Permalink rate up rate down ReplyI'm surprised that no one has pointed out that it also has to to with iTunes Gift Cards. I have had my iPhone since the beginning, and I asked for gift cards for Christmas. Most of them were spent no games for my phone.
December 29 2008 at 11:57 PM Report abuse Permalink rate up rate down ReplyiPhone sales skyrocketed in Norway :D
December 29 2008 at 9:20 PM Report abuse Permalink rate up rate down ReplyMike, I think you meant to say "iPods Touch". iPod TouchES sounds kinda weird...
December 29 2008 at 8:55 PM Report abuse Permalink rate up rate down ReplyThe iPods touch sounds odd though, a bit like saying the Brothers Grimm.
If we were gonna get into grammar, then I'd say it should be called the touch iPod.
Maybe not so obvious...
While the iPod Touch browser share spike is impressive, surely it doesn't mean there are now 3-4 times more new iPod Touch's in use. Wouldn't a signifcant percentage of these App Store "sales" (and even some of the increase in the browsing) be due to existing iPod/touch owners who just received iTunes gift cards?
I'd be interested in an update on these "trends" in another few weeks.
FYI: The free BubbleWrap, from Orsome Software had over 100,000 downloads Christmas Day, but the 99c version ( BubblePro ) only had very few, despite the offer of a $500 prize for the best score.
December 29 2008 at 6:11 PM Report abuse Permalink rate up rate down ReplyI wonder, though, if Apple greatly outperformed the overall dismal holiday sales numbers:
http://www.low-impact-development.com
Here is some anecdotal evidence of how well the iPod Touch sold this year.....
http://www.flickr.com/photos/laindiemusic/sets/72157611760695039/
Photos from Walmart and Target
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