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VixML debuts iPhone development middleware, demos 'TrueFlirt'

Viximo has debuted TrueFlirt, a $5.99 iPhone application that demonstrates the capabilities of VixML, a simple development environment for creative entrepreneurs.

TrueFlirt, as you might suspect, allows you to send animated "flirts" to other users of TrueFlirt. You can "FlirtBack" with one of a few pre-populated "playful" replies.

TrueFlirt is -- while perhaps not suitable for the iTunes "productivity" category -- an interesting technology demonstration of VixML, an XML-based content creation platform that enables interactive designers to create native iPhone content for Viximo applications.

The way it works is a content creator signs up with Viximo, who provides them their framework and tools for development. Developing VixML uses structured XML that -- at first glance -- seems easy to understand, and includes code support for animation, interaction and music. Viximo says it's a much lesser investment in terms of time and money, since you don't need to become an Apple developer, nor pay to submit the app to the App Store.

Once an application is developed, Viximo will check it for problems, and submit it for publication in the App Store. It's unclear how pricing is structured, or how much of a cut Viximo gets for each application.

VixML applications are analogous to standalone Flash animations, but obviously they don't use Flash. Instead, they use the OpenGL 2D and 3D graphics engines built into iPhone OS. Applications can send and receive data (like TrueFlirt), as well as interact with the iPhone and iPod touch's built-in accelerometer.

Viximo, in addition to TrueFlirt, is releasing more titles expected to arrive in the App Store during the first quarter of 2009. TrueFlirt is available in the App Store now (for $5.99), and a free version is coming soon. The free version will be able to receive flirts, but the paid version can both send and receive them.

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