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Microsoft offers second app for iPhone

After the impressive release of Seadragon for the iPhone/ iPod touch, Microsoft has followed up by releasing an iPhone version of Tag Reader. [App Store link] Tag Reader allows you to use your iPhone to grab a quick photograph of a colorful icon that contains lots of digital tagging. It could be a web site, product information, even your contact details from a vCard or even free text.

First, download Tag Reader from the App Store and install it on your iPhone. Then, test it against some samples on the Microsoft Tag web page. Next, if you like, you can create your own tags. You'll need a Microsoft Live ID, but those are free. I tried creating one for our TUAW website and it came back as blacklisted (#$&!!). Is it something we said?

I tried again, this time creating a tag for the Apple web page. That seemed to work. You can try it on the icon at the bottom of this post.

Just make sure the tag fills about half the frame of the camera image. Snap your photo, then follow the instructions in the app.

I'm not sure if this will ever catch on. You can put one of these tags on your business card, or on a product box, or even on your own web site. As you've seen if you tried my example, you can capture the tag from a monitor.

At some point, Microsoft expects to charge for the creation of these tags, but for now, it's all free.

For this to work, a lot of people will have to participate, and it could be the cure for which there was no disease. Still, it is nice to see Microsoft recognize that the iPhone is a force in the world and if they want to deploy mobile technology they have to take the millions of iPhone/ iPod touch users into account.



After the impressive release of Seadragon for the iPhone/ iPod touch, Microsoft has followed up by releasing an iPhone version of Tag...
 

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I love the way Microsoft has to use Mac OS X to make these.

January 13 2009 at 11:37 AM Report abuse rate up rate down Reply
Nuno Sousa

This would be even better if it were integrated into the camera app. That way you would take a picture like you normally do and the iPhone would say: "Microsoft TAG recognized. Would you like to open this URL?"

No chance of THAT happening though.

January 12 2009 at 11:11 AM Report abuse rate up rate down Reply
Alicemagic

I know the concept isnt new at all, but how about we all come up with an massive easter egg hunt using only these tags? That'll be fun.

As for practical use, imagine a building with one side of the wall painted with this uglyass tag. It'll stand out for sure, and all you gotta do is take a picture of it which shouldnt be hard to do since its so damn huge.

Ideas ideas.

January 12 2009 at 11:01 AM Report abuse rate up rate down Reply
Kai Cherry

and this kids, is what "in-no-va-tion" means. Apple does it *all* the time.

MS didn't invent barcodes...or even the concept of using a cameraphone to snap a picture with embedded info...QC codes do that.

What MS did was make something that works, and works with a broader range of phone cameras with higher accuracy.

There is a business angle to this; IT people are mostly MS and *nix guys.

It will catch on...unlike something like cuecat...because you take your phone everywhere :)

-K

January 11 2009 at 11:43 AM Report abuse rate up rate down Reply
Ryan Sandberg

At first, I thought it was going to be lame too, then I tried it. It's amazing! :D I love it. Just takes a little getting used to.

January 11 2009 at 11:35 AM Report abuse rate up rate down Reply
Austen S.

I'm sorry, but what's a tag? what is this for?

January 11 2009 at 11:10 AM Report abuse rate up rate down Reply
3 replies to Austen S.'s comment
mart

Man, some of you guys seem to need to be jerks about MS by default without even thinking about it. "Dead on arrival" - christ, what's wrong them just trying stuff out? If it doesn't interest you then fine, but this kind of attitude - on both sides of the table - is really boring.

January 11 2009 at 5:19 AM Report abuse rate up rate down Reply
Bloobie

Not catch on? Perhaps not in the US, but QR code readers on mobile phones have been quite popular in Asian countries for a while now.

January 11 2009 at 4:01 AM Report abuse rate up rate down Reply
Murphy Mac

I can't believe how many people think this won't catch on. It's perfect for business cards. Look at all the devices that were supposed to squirt contact info from one to the other over a clunky IR channel. This could be implemented very cleanly on any device with a camera.

It gets you around awkward text entry on a mobile device. You're at the hotel and you want walking directions to wherever. The concierge has you snap a photo of the thingie and you've got a google map page.

You're at the gym and you want the pool schedule. Take a photo of the thingie and you have it.

There's an ad for a bike on the bulletin board. take a photo of the thingie and you have the info to call later.

this stuff has been around forever. It's just waiting for the right implementation. People used to FAX binary files to each other using this stuff. You got the thingie in a fax, scanned it, then used the software to retrieve the binary from the scan.

January 11 2009 at 1:14 AM Report abuse rate up rate down Reply
leac.anubis

Still waiting for office.

January 11 2009 at 12:27 AM Report abuse rate up rate down Reply
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