What's wrong with buying apps for 99 cents?
Dan Moren over at Macworld has picked up the App Store pricing gauntlet yet again. He somehow equates the iPhone's price dropping to $199 as a symbol that cheap people are shopping the App Store -- as if anyone who's interested in spending $199 on a phone can be called cheap. But he's starting from the right place: from AppCubby's donationware scheme (they sell apps for 99 cents and ask people to donate more on their site) to the Sound Grenade developer (he made a self-described "terrible" app in 20 minutes and threw it up on the App Store -- only to get hundreds of thousands of downloads), something is very weird in the world of apps for the iPhone and iPod touch.Moren's final point seems to be that an excess of 99 cent apps is pushing the really talented developers out of business (because they can't make back what they put into the software by selling it for 99 cents), but there's still something wrong there. If someone can sell 100,000 copies of an app for a buck apiece (walking away with $70,000 after Apple's cut), why are the talented developers leaving? Surely you can make a quality app for less than $70,000, right?
We're obviously still closer to the beginning of how the App Store will eventually shape up rather than the end. It sure seems like developers who create worthwhile apps would find a way to pay for them, but if they can't, then yes, it might be worth another look at the pricing setup from Apple end.
Share
Dan Moren over at Macworld has picked up the App Store pricing gauntlet yet again. He somehow equates the iPhone's price dropping to $199...
Add a Comment
It seems to me that most of the complaints are based around the reduced exposure that higher-priced (though higher-quality) apps receive. 99¢ apps dominate the sales rankings, and get more exposure. Same with the free apps.
Why not lobby Apple to create a third-tier of bestselling apps? Top 10 Free Apps, Top 10 Cheap Apps ($3.99 and less), and Top 10 Full-Price Apps ($4.99 and up).
That would acknowledge the price tiers that already seem to exist, and the quality apps (that cost $5 or $10) would be given a better chance to shine. It would also expose more users to the better quality apps, giving them a better appreciation for what's possible on their iPhone/iPod Touch.
One thing Apple could crack down on is developers constantly issuing trivial updates to their app just to keep it near the top of the list. There were a few on my iPhone that I got so sick of seeing updates twice a week that I just deleted them.
The app store needs a wish list like Amazon has, so I can bookmark several apps that I'm interested in, but not ready to buy until I research them further.
It's been said before, but a way to release demo versions would be nice. I've been burned too often buying more expensive apps that turned out to be crap.
And yes, the ratings should be limited only to people who have actually purchased and downloaded the app. Rating it low because of the price when you haven't bought it is lame.
"And yes, the ratings should be limited only to people who have actually purchased and downloaded the app. Rating it low because of the price when you haven't bought it is lame."
Apple silently "fixed" this; you can only rate free apps or apps you've paid for...but to balance out this logic, apple now allows users to "rate on delete" introducing a horrific selection bias tilt into an already "game-y" equation.
-K
@robogobo: Please STFU!
January 26 2009 at 7:00 PM Report abuse Permalink rate up rate down Replyexactly. that's just the attitude I'd expect from a bunch of whining pussies. "STFU and filter out all the low quality apps". Please please please we had a dream the app store would make us all millionaires overnight and you're ruining it!
you stfu. free country. if you don't like it, leave.
how much does it take to make a good quality app like say touch grind... does it really cost thousands of dollars? im sorry i just dont think a little iphone app would cost so much that $70,000 would not be enough to live off of.
January 26 2009 at 6:44 PM Report abuse Permalink rate up rate down Reply"how much does it take to make a good quality app like say touch grind... does it really cost thousands of dollars?"
Yes. It really does. Why would you think otherwise? Becaue the...screen is smaller?!
"im sorry i just dont think a little iphone app would cost so much that $70,000 would not be enough to live off of."
Really?
Let's see...let's design a game:
We need...Art assets. Music. Sound design. 3D modeling. Legal Fees. License fees for any tech we don't own and need to include. Computers. Electricity. Test devices.
Now...Let's look at each of these closer:
Art assets: You need to pay someone to actually draw art for textures, websites, marketing materials.
Music: You need to pay someone to compose music, or license it.
Sound Design: You need to buy sound effects, license sound effects and if you are lucky, you can escape paying per-copy royalties...beyond the initial fees.
3-D Modeling: Again, not particularly free, if you want it done well. Maybe you can luck up and buy/license models and work with those. They cost...money. You need to hire someone that is a Maya pro? Money.
I mean...really...maybe I'm just out of tune with other people's jobs and businesses...where are these businesses where you don't have expenses, don't need assets or materials to create products? I would like more insight into these things, because I mean hell, it costs 1000s of dollars to make a damned cutscene video...God help you if you can't fake it up digitally and need a location shot!
Are people really this misinformed as to what goes into making a software application?
Why doesn't anyone ask why a PSP game or a Nintendo DS game costs $30?
Why does anything cost anything? Because there is a cost associated with making it in the first place.
Are we generally not aware of this?
To you think cocoatouch devs just fire up Xcode, click a "Make an iPhone app" button, fill out a few screens and it is already written for you?
W.T.F.
-K
wow, sounds risky.
you know, I bought Intelliscreen for $20 and I love it. I suspect the developer is doing ok, since he regularly updates it and provides quick support. And it never saw the light of the App Store. I suggest you whining pussies try something else if it isn't working for you.
"but how will people find it unless they specifically look for it."
That is an issue all developers face, not just App Store developers. I think we were all hoping the App Store would be a real 1 stop shop, but I think we have to be realistic. Imagine if there was NO marketing of music beyond the iTunes Music Store- would any artist expect to 'break out' in such conditions?
That being said, I think there can be signficant improvements to the App Store in terms of being able to browse and search for specific applications. I would imagine that Apple will make such improvments as time goes on- it would definitely be in their best interest to do so.
In all honesty, if someone is looking to jump-start their own small software company, pandering to the less sophisticated masses with a Free or $.99 app is a good way to generate sales/ad_revenue figures so you can get investors to give you money for your real flagship software.
Here are some unsolicited, freely given App ideas for any upcoming App store entrepreneurs reading this thread:
1. iPeen: Create an application that allows you to pull up photos from the Photo Gallery and draw various sized/shaped MS-Paint-like penises on people. Then allow you to save/email/upload the modified pictures to Flickr, Facebook, etc. Bonus feature for pay version is creating an animated gif.
2. Menstrual Calendar: Create an application that asks the user to input his/her girlfriend's age, zodiac sign, and date of onset of last period, then press a button and WHAM! The date of then the next period will begin. (the real computation being (previous Date) + (28 or 29 days (determined by some simple algorithm that generates a random number from their zodiac and age data)) = new date). Once saved, application's icon has a red badge with the Days Remaining until Onset. Throw in cheap PMS gags like links to order flowers/stuff for food cravings and you've got gold.
more whining pussies! I've about had it. FREE MARKET. deal with it. whining pussies.
January 26 2009 at 4:42 PM Report abuse Permalink rate up rate down ReplyIgnorant ass.
If it were a Free Market then there wouldn't be a gatekeeper cherry-picking 99 cent apps that feature flatulence.
-K
and you're the whiniest of all, littering all the comment boards with your twisted logic. Nobody forced you to write apps for the iPhone. and "Free Market" doesn't mean "no regulation". There are other ways to distribute your app than on the App Store. But NO, you just want the venue with the most exposure, and then whine about how there are all these other people around pushing you out.
Let me just say this. If an app is really that good, we hear about it. So instead of whining that nobody can find your mediocre app, why don't you go work on it some more? or better yet, price it lower!
whining pussies all around.
Despite my comment above, I really do understand the concern of developers and can see their point of view on this. I can also say, as I have said from the beginning, that there are some things Apple could do to improve the App Store. #1 that I think we can all agree on is allowing demos. Other than that, I think maybe they could create a 'premium' section for developers who want to charge more than $X (as I mentioned above). This would benefit Apple just as much since they'll be making more per sale and seems like a simple addition.
Above all of this, however, there lies a single problem. There are just too many people interested in developing for the iPhone. There is nothing Apple can do. They already opened this can of worms by building the App Store. They created a way that people can buy and sell apps so easily, there is a huge demand for them and too many developers competing for a piece of that pie. Apple can't turn anyone away, that would be completely unfair. They can't insist that developers charge more than $.99 or consumers would be pissed.
I'm not really sure what anyone can do except a couple of minor changes by Apple and developers who think they can make exceptional apps making exceptional apps and refusing to take less than the app is worth.
My question to a developer is this: Have you tried putting your app on the store at the value you think it is worth and promoting it in the same way you would an app for, say, a Blackberry or WinMo device? Do you think you would sell the same amount as those devices, but perhaps would be a little disheartened that iFart downloads are higher than yours? Take a good look at other apps like yours, is yours really worth that much more? Either way, is the problem not really that there is too much competition and too many choices for consumers? Do you think it would be fair to only allow certain apps from certain developers and how would Apple decide who is allowed?
"Apple can't turn anyone away, that would be completely unfair. They can't insist that developers charge more than $.99 or consumers would be pissed."
Actually, there are (presently under-reported) ways for apple to do just this, and in an incredibly infuriating way. It is fairly "dirty pool" that I am sure the "mainstream" will learn about soon enough.
Additionally, there are more subtle restrictions on app development that have great implications for many potential apps that make them impossible to do. The App Store is full of reviews where devs are getting torn new ones for features that while trivial to implement, they are not allowed to. Some technical, and some, for want of a better word, "political".
The problem is that no one in "our" world, no one in the "Apple News" business dares shine a light on some of these things...and many of them are ugly, indeed.
The notion of promoting App Store apps the same as others is a well-thought out one, but Apple doesn't allow for the most common way of doing this: time and/or feature limited demos. Having a "lite" version is not the same, because potential customers still have to take on "faith" that the features in the full app are what they want without being able to try them.
Other mobile platforms where more expensive apps are the norm have a different sales and distribution model.
People want cheap. Developers want money but will only do what is worth the price.
Once again, you get what you pay for( most of the time)
As a developer, when it comes to developing for the iPhone, i'm usually trying to think of what I can make the fastest amount of time that takes the least amount of effort. It is impossible to build a business solely on the iPhone platform, unless you're churning out useless apps every couple of weeks.
No matter how much marketing you do, since the AppStore is the only way for users the purchase apps, they will search for your app, and immediately shop around for something cheaper and/or better. You don't have the convenience of someone buying an app directly from your site, or another 3rd party.
Unfortunately this is the nature of the game where the users demand "pop apps", which is basically the pop music of the software world -- throw-away summer hit titles that are a distant memory by next season.
That's what happens when you democratize the market: People that had no interest in making WM/Palm/BB apps due to distribution difficulties (in my 5 years of supporting mobile devices, I can count on one hand the number of end-user non-iphones that had more than two 3rd party apps on them) now have a single-payor OTA distribution channel.
Take away the simplicity and ease of the App Store, and force iPhone/iTouch users to install their apps via various web sites, fill out their credit card information, etc; and I bet you'll find a sharp drop in Crapplications.
Exactly. It's the nature of the beast. Too late to turn back now... for Apple, at least.
January 26 2009 at 4:01 PM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
Deals of the Day
more deals- JVC Motion Sensing Clock Radio with Dual iPod Docks for $55 + free shipping
- Apple iPhone Headset with Mic for $4 + $2 s&h
- miFrame Picture Frame Dock for iPad for $64 + $8 s&h
- Refurb Apple iPod nano 8GB MP3 Player for $99 + free shipping, 16GB for $119
- Hannspree Apple-Shaped 28" 1080p LCD HDTV for $270 + free shipping
- Philips wOOx Alarm Clock Radio for Apple iPod / iPhone for $60 + free shipping
Software Updates
more updates- EFI Firmware Update brings Lion Internet Recovery to 2010-model Macs
- OS X Lion 10.7.3 released with Safari 5.1.3, Wi-Fi bug fix
- Aperture updated to 3.2.2, addresses Photo Stream issue
- Apple updates Keynote to address Lion issues
- Google Search app gets new look on iPad
- Apple releases Apple TV Software Update 4.4.3



64 Comments