Filed under: Analysis / Opinion, Hardware, iMac, Developer, iPhone, iPod touch
iPhone, Apple, iPod in top 10 social brands of the year
Put on your buzzword protectors, because here comes a whole hive: Vitrue, a company that "helps organizations leverage consumer-generated content" has released a list of the top 100 "social brands" for 2008, according to their "Social Media Index," which... meh, we give up. Basically, they have a list of the most-talked about brands of last year, and surprise, surprise, the iPhone tops the charts. We're not much for any company that uses the phrase "paradigm shift" completely unironically, so "Vitrue" isn't exactly the end-all authority here, but you have to admit, no gadget, device, or tech brand has been more dissected and discussed and "empowered" (ugh) than Apple's own iPhone.And speaking of Apple, they're sitting on the list at number three, and the iPod brand reached number 7. The Mac brand comes in at number 16, and AT&T is two steps below T-Mobile and Verizon at number 64. Say what you want about Apple and the day-to-day issues of the iPhone or their ongoing battles with developers, but when it comes to "mindshare" (look, now they've got us doing it!), the Cult of Mac reigns supreme.
[via Joystiq]
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Reader Comments (Page 1 of 1)
required said 6:28PM on 1-31-2009
The methodology is a bit goofy. They looked at some sites in December of 2008 and considered that representative of the entire year. And which sites you might ask do they deem the most social? They don't say.
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James said 6:38PM on 1-31-2009
Hey is this the new iphone "2.1" ??????http://www.flickr.com/photos/johnlacoste13/3241854495/
Reply
W. Park said 7:22PM on 1-31-2009
This is not meant to be flame bait, but here I go. I listed the 12 things I hate about the iPhone recently. Despite that, I still love it for other reasons, mostly because it's so damn fun.
http://golfism.wordpress.com/2009/01/31/12-things-i-hate-about-iphone/
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Ed said 8:21PM on 1-31-2009
CNN? Really?
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