Filed under: Apple Financial, iPhone, iPod touch
iPhone and iPod touch shares continue to grow
It's not an earthshaking surprise, but good news nevertheless, that advertising metrics show the share of Apple devices on the web continues to grow.The latest indication is from Admob, a firm that tracks ad requests from more than 6,000 published sites in 160 foreign countries.
According to their latest report:
Worldwide requests from Apple devices grew 28% month over month to 1.2 billion in January. Building on its strong December, iPod Touch growth outpaced iPhone growth in top markets. The iPod Touch now represents 40% of Apple requests, up from 20% in September.
The Admob data confirms that the Apple iPhone (17 percent share) and iPod touch (12 percent share) are together the number one device for mobile internet useage, making 51% of all ad requests. This has to be good news for Apple, who is riding the recession along with the rest of the tech sector. Other highlights from the report indicate that Blackberrys have a 19 percent share while the G1 (HTC Touch) is the number 18 device in the U.S. with 0.9% share in December. The Google Android phone has a 3% OS share in the US, a good number for a product so new to the scene.
Apple may be rolling out even more phones to try and hold and extend past market gains. There are also continued rumors of a US $99.00 iPhone.
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Reader Comments (Page 1 of 1)
Tony C said 7:16PM on 2-13-2009
Using whose fuzzy math does 17 percent + 12 percent = 51 percent?
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GeStroup3939 said 7:30PM on 2-13-2009
Stupid ass - read the article - the chart is for smartphone (web) requests. 17 percent of iphones and 12 percent of ipod touches (market share) - both generated a total of 51% of the web ad requests.
Mike said 9:44PM on 2-13-2009
Actually, Tony C is correct. It should specify market share as opposed to just share, or better yet, just exclude the 17% and 15% statements all together. We all know web requests to not correlate directly with market share and nowhere else in the article is market share mentioned.
awolf said 7:47PM on 2-13-2009
I'm guessing (# of Smart Phone requests) != (market share)?
Either way, the 51% in the graph is pretty confusing along side the numbers you mention here Mel...
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Dave said 8:12PM on 2-13-2009
The number might even be a bit higher because people like me block ad sites, including AdMob on my iPhone.
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David Robison said 10:29PM on 2-13-2009
I've had the opportunity to use a number of devices, including the Dash, G1, Envy2, and Storm, and the reality is that the iPhone's user experience is so much better. Further, the advantages of the iPhone are from both the hardware and software. Even the newest competitors are way behind. It's no wonder that people are actually using their iPhones much more.
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Brian said 10:14AM on 2-15-2009
What are you talking about? The iphone hardware is actually not that great, and while the U.I. is alright for average users, the reality is that I can't go 10 minutes without any app crashing. It's not years ahead like you're lead to believe, it's just made incredible easy, but easy doesn't equal better.
David Robison said 8:16PM on 2-15-2009
What am I talking about? I'm talking about the difference between the positive user experience that I and most others (judging from online and personal sources) have when using the iPhone compared to my own experience using the devices I mentioned.
"The iphone [sic] hardware is actually not that great..."—I'm not sure what you're critiquing, but I'll say that the iPhone does an excellent job of interpreting touchscreen gestures, takes a beating (I've dropped mine a few times), has a decent camera (some shots feh, some stupendous), good sound quality in-ear and speakers, reasonably fast (but of course has to balance battery draw), good ergonomic shape/weight/size.
"...and while the U.I. is alright for average users..." Um, it's a mass-market multi-use device so of course its UI is targeted to average users. That's what a UI should be. And it's not just "alright", it's excellent. Things are easy to find and use. Not perfect, but excellent.
"...the reality is that I can't go 10 minutes without any app crashing." Not sure why you're having this problem. Neither I or anyone I know with an iPhone has this problem, nor do I see common reports like this on the interwebs. Is yours jailbroken? Have you checked in with Apple? It could be a bad handset—it happens.
"It's not years ahead like you're lead to believe, it's just made incredible [sic] easy, but easy doesn't equal better." —I have to disagree on all counts here:
1) the other phones still haven't caught up, so I'd say that the iPhone, now two years since the first demo, is years ahead;
2) I'm not "lead to believe" but I have used the devices (iPhone and others) myself as well as read of other people's experience (both professional UX designers as well as the hoi polloi);
3) "easy doesn't equal better." — Oy, in terms of usability, yes, easy does mean better; in terms of overall UX more goes into it, but ease of use is critical for the "average" user; if you want unvarnished Linux, then you're an outlier type user, which is fine, but not the target of a mass-market device.
Derek said 11:59PM on 2-13-2009
"G1 (HTC Touch)"
The G1 is not the HTC Touch. If you would have looked this up, it would have only taken five seconds. But, you decided to be lazy and post something stupid instead. Nice work.
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David Robison said 12:28AM on 2-14-2009
Derek, I think you've confused "careless" with "stupid". Nice work.
Derek said 12:30AM on 2-14-2009
No, I don't think I did. You being careless was stupid. And when you're getting paid for it, you should at least check your facts.
David Robison said 12:41AM on 2-14-2009
Do you think I'm the author of the post? Check again grasshopper.
Now where's that egg-on-the-face I was looking for?
Nigel said 3:35AM on 2-15-2009
PWN'D!!!!
Interested Person said 7:13PM on 4-06-2009
Could someone tell me what is a Mfr? also what does it mean to make and ad request? Any help is greatly appreciated.
Thanks,
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