Tracking the iPhone hype generator

"So the real story here isn't necessarily that Apple masterfully created a smartphone that revolutionized the industry..."

"Revolutionized"... I do not think it means what you think it means.

http://www.misterbg.org/AppleProductCycle/

:)

Yeah, most ordinary people on the street don't use the word Android (yet). All adverts I've seen for the G1 don't have the word in there, just "With Google" so "google phone" would be more pervasive.


As for the iPhone, I'm going to agree with Hawkman that the Apple community, not to mention the gadget crowd in general, had of course been dreaming of a once mythical iPhone for a few years prior. Apple didn't need to introduce hype. We'd done it for them with constant rumours and speculation. We focused so much on it in the run up to announcement that the end result in that graph was inevitable.

I'd actually go as far as to say the "Cult of Mac" needs no orchestrated hype at all for any product. We come up with crazy rumours all the time. We build up anticipation around them, flip out if they true or fume that we got it wrong. It really doesn't need much input anymore.

Part of the reason I love this community. It's so passionate.

I love google trends. Here is the "google phone" and the G1

I'm not sure it's Apple's doing, particularly. That smells of paranoia. The most reasonable explanation is the prevalence of Apple-orientated sites (like this), and the outspokenness of many Apple fans; not to mention the years of rumour, longing and anticipation. The internet is just a giant echo chamber for all of that.

I fail to see how Android is so low on the chart