March Madness comes to the iPhone

The NCAA and CBS Sports have teamed up to stream the upcoming Men's College Basketball Championship tournament for free online at NCAA March Madness on Demand. You can watch the "high quality" videos online for free, but even more interesting is a nifty $4.99 iPhone / iPod touch app (iTunes link) which allows you to watch every game from the first round to the National Championship. Unfortunately, this will only work over WiFi and not 3G. Nonetheless, if you've a big college hoops fan this looks like a must-have app.

CBS Sports NCAA March Madness On Demand is $4.99 from the iTunes Store.

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