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Microsoft at it again with 2nd ad tweaking Macs

Microsoft is really working hard to get potential Mac customers to either buy or stay with Windows-based PCs. After the initial "Lauren" ad -- see BusinessWeek's take on her choice of a poorly-rated HP model, and TechFlash & Apple 2.0 on her oddly extensive acting career for someone who supposedly answered a Craiglist ad for market research -- a new ad [YouTube link] in the series launched today.

Our new shopper, Giampaolo, looks at a Mac at a computer store and says it is "so sexy," but then adds that "Macs are more about aesthetics than they are about computing power." [Check Harry McCracken's detailed side-by-side of 17" laptop hardware comparisons to debunk the "Apple Tax" and performance arguments.]

He winds up with an HP laptop which is within the $1500 dollar budget Microsoft gave him. The model he chooses is a Pavilion HDX 16t. We hope he enjoys it!

It's a strange campaign. Microsoft is spending a lot of time and money promoting HP, while saying not much at all about the advantages of Windows Vista... which is, after all, the product Microsoft sells.

Is it effective? Is it giving you second thoughts about buying Apple products, based on cost considerations? (Is this a rhetorical question?)

Microsoft is really working hard to get potential Mac customers to either buy or stay with Windows-based PCs. After the initial "Lauren" ad...
 

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W Park

I owned a series of Sony Vaio's -beautiful laptops with glistening screens. Couldn't make a movie worth crap on any single one despite owning a top of the line Sony DigiCam.

I moved to Apple a year and a half ago, and it's been smooth sailing since. My wife whose Vaio dropped dead after three years is asking why oh why didn't we convert earlier.

Our last Mac, purchased in 1998 lasted 7 years, and was dropped solely because no one writes for the MacOS 9.2 anymore.

I think Windows successfully killed the clamshell PDA with its WinCE OS, and is currently killing off netbooks with XP -most people don't realize that netbooks could be instant on, virus free, web 2.0 appliances that will allow them to do everything for cheap. Instead, they are overloading slow cellphone level chipsets with VISTA and even XP. I had an Acer Aspire One for three months but got rid of it when I realized it was just a cramped, slow WinXP laptop and not an ultraportable netbook like the original Psion netbook was (EPOC OS).

April 07 2009 at 4:15 PM Report abuse rate up rate down Reply
Jess

why would you want to change the location of your program files? and actually when you install a program you can install it anywhere you'd like...doesn't have to be program files.

and yes, i actually wrote a phone book application using batch files back in high schoool. it's how a learned assembly...then c++, and nowadays i can write that phone book app in almost any language...applescript, objective c. iphone....uhhhh...what.

April 07 2009 at 3:45 AM Report abuse rate up rate down Reply
Jess

your mother is just a dumb ass...sounds like shes better off with a pen and paper

April 07 2009 at 3:34 AM Report abuse rate up rate down Reply
Jess

and what is the deal with having to pay an extra $1000 to upgrade to Macbook Pro just get firewire?

April 07 2009 at 3:20 AM Report abuse rate up rate down Reply
Jess

and what is the deal with me having to pay an extra $1000 to upgrade to Macbook Pro just to get firewire. i thought firewire was an apple thing?

April 07 2009 at 3:18 AM Report abuse rate up rate down Reply
Jess

the funny thing is all the MAC people think microsoft is just about Windows ...which is why you might be wondering why they dont say anything about windows in the commercials. so just for kicks...go watch this...

http://videos.visitmix.com/MIX09/KEY01

April 07 2009 at 3:04 AM Report abuse rate up rate down Reply
noah d

What's up with all these analogies with cars? Sorry - but the Mac is no Ferrari (or BMW, Porsche, etc. etc.). The Mac is not a powerhouse, in fact, Windows PCs laugh at it performance wise. Macs are overpriced and underpowered. Macs don't even have the Core i7, and they do not have a midrange desktop as well (wtf?).

Anyways, to why Microsoft is not advertising their OS - why should they? Windows is the de facto standard, it's what people know. When you buy an HP or Dell there is a 99% chance it's a Windows machine. So they have no reason to advertise their OS because 99% of people already know about it.

April 06 2009 at 9:38 PM Report abuse rate up rate down Reply
cbenitez

I think it have sense.
I have a powerbook G4 and a imac mid 2007, i want a macook pro, but is way too money so i started to look at dell alternatives, of course a macbook pro will be better but it will have to spend what i dont have.
I see a m1530 from dell with led display that is kind of spec like the pro for less money... So is an option for me

April 06 2009 at 2:28 PM Report abuse rate up rate down Reply
collide000

You're not just 'paying for the brand' though. You're paying for quality craftsmanship and design. An extensive thought process goes into the design of any mac, pc vendors just churn out generic crap. The ones that arn't? Guess what, they cost more!

Even if Macs are under powered when you compare specs (which i don't think they are), but they perform very similarly because the software takes better control of the hardware. It's all about software, which is what this advert is supposed to be advertising.

It's the little things too. My younger brother was setting up a network between his and his sisters PC, it took him a good half hour running the setup and stuff. He then saw his computer in my finder sidebar, saw that I could log-in as him and search his files. He asked me what I did, I said "nothing". Same when he first installed iTunes.

Some may say thats for non tech savvy people, but I say otherwise. Why do things have to complicated and labour intensive when they don't have to be? Less time setting up and more time doing and getting things done I say.

Your also getting a complete service aswell. I took my macbook pro to an apple store other week, had the superdrive replaced, its lasted 2 years so i'm not too bothered (wasn't completely dead either, it just didn't burn DVDs, read them fine.) Two days in took, with no fuss. My friend came along and was really impressed with the service. He agreed that you wouldn't get the same with any other manufacturer. My older brother has had his laptop about the same time, a Toshiba, hes sent it away twice for the drive, and both times it was really stressful for him. He gloats that he got better specs for £800 ($1,170) but what he doesn't tell anyone is that he got given the wrong box in store an didn't tell them. The laptop hes got is actually worth £1500 ($2,200) just slightly less than my macbook pro, and his is made of plastic.

April 06 2009 at 1:33 PM Report abuse rate up rate down Reply
3 replies to collide000's comment
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