Billboard: iTunes prices up, sales down
I coulda told you this, though I am a little surprised that we've seen the results so fast. Despite iTunes having put the new tiered pricing into effect just last week, Billboard is reporting that they've already seen sales drop on the higher-priced tunes. The iTunes Top 100 chart has 40 different songs with a new price of $1.29, and one day after the changes, those songs dropped an average of 5.3 places on the chart, while cheaper songs moved up on average. And on the second day of the price change, ten of the tracks that saw their prices rise within 24 hours dropped a huge 12.4 chart positions on average.Of course, we're talking only a matter of days here, and there are all kinds of things that could have affected this average drop -- lots of the tracks that became expensive were from a Rascal Flatts album, and it could be just that the album has lost popularity, bringing the average down. And don't forget that even though these sales figures may be dropping, they haven't dropped nearly enough to show a loss of revenue (though fewer songs may be selling, they're still making more money).
But for those convinced that higher prices mean lower sales numbers, these first few days of figures will seem to connect all of the right dots. We'll have to wait and see if the long-term effects match up to the figures Billboard has seen so far.
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I coulda told you this, though I am a little surprised that we've seen the results so fast. Despite iTunes having put the new tiered...
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I'm an 'album' kinda person, but the $1.29 would make me think twice before I impulse buy something.
Example, I saw some Youtube video and liked the background music, so I go find it on iTunes. at $1.29 I'll probably skip it. Same thing has happened and kept me from drinking cokes anymore. $1.10 for a bottle is a PITA, at $1 it was a nice round number, $1.10 means I either cary a shit load of change back, or, most often, I don't drink any.
The key metric is total revenue per item. AFAIK, that hasn't been reported yet. The logic is simple: I'd rather sell one apple at $1 million than sell 100 apples at $1 thousand.
I believe that this is the metric that recording industry execs would respond to IF it could be calculated. This would require releasing two comparably popular songs at the same time, one at $0.99 and the other at $1.29. The one with the greater total revenue over the same time period would either support or refute the assertion that "higher prices mean lower total revenue."
This is a very hard nut to crack.
sigh. it used to be that you bought a song because you liked it, regardless of how much it cost.
Is anybody seeing if p2p is up on those artists?
April 14 2009 at 6:25 AM Report abuse Permalink rate up rate down Replyi knew it ...was havin a gut feeling....
harshit
http://registryplayer.blogspot.com
Personally felt that .99 was a bit high, but now 1.29 is defiantly over priced. The industry that pushed for this is the one that will pay in the end as users move back to getting songs for free. I don't doubt that Amazon will either pass the cost along or to eat it to be a thorn in the side of Apple.
I don't fault Apple in this case, but the finger is pointed right at the Musicians. Yes the Musicians that allow their managers and agents to use them like a tool. If they were to stand up and take some control over their industry we might see better music and pricing that compensates them and the witters and not some middle man that does virtually nothing.
I'm thankful that my music tastes are not the $1.29 type in the first place.
I agree. I'll continue buying songs .99 and below.
Another thought that is maybe stupid but I'll throw it out. Since some people base their buying off of chart position as these 1.29 songs slide down will there be a sort of death spiral effect?
Honestly I doubt I buy much top 100 music, but for those that do isn't chart position their biggest deciding factor? Oh that song is top-10 so I like it cuz I heard it on that station I listen to.
Like I said, proabably a stupid observation (now that I've typed it out it seems more stupid).
Songs get airplay on the major commercial radio stations because record companies do deals with them for the radio station to play the song incessantly. Then it charts.
So, if people don't want to buy the song because it's $1.29 cos it's one of the songs the record company wants to push, perhaps the charts will flip and we'll see the bands the record companies don't think will do well heading the charts?
Market response like economics tells us it would - if the studio business folks didn't realize this, they need to be removed from the shareholders...
April 13 2009 at 10:52 PM Report abuse Permalink rate up rate down ReplyI, personally, will do my little part to protest the price increase. I will still buy anything that's 99 cents, but anything that's $1.29, I simply won't purchase.
April 13 2009 at 10:40 PM Report abuse Permalink rate up rate down ReplyThe price I prefer to pay now after this increase is $0.0
Stupid record companies will suffer. As it was 99c was too high, 50c was more reasonable, but I was willing to pay 99c for the convenience. Stupid record companies will find out the hard way that it will be impossible to shut down rapidshare et al.
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