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Even at WWDC, developers can't get straight answers about App Store rejections

This is just becoming stupid. For the past year, we've heard from developers who have had their apps rejected from the App Store for the silliest of reasons. You know, the app might allow someone to access content that could also be accessed through Mobile Safari, it might display an Old-English translation of the Kama Sutra, or include potentially adult language; but this rejection wins the "most asinine rejection ever" award: Because we said so.

Meet Craig Robinson. Craig is an artist and illustrator. For the last ten years, he's been creating these extremely cool Minipops, tiny pixelated renditions of celebrities and musicians. Check out Radiohead and The Office (UK). These creations have built up a nice fanbase, and Craig even published a book, aptly titled Minipops, in several countries. When Yahoo! Music launched a few years ago, Minipops were featured.

So Craig and his friend Matt decided to create a Minipops iPhone app -- essentially a portable version of the Minipops collection, along with some clever commentary for each illustration and the chance to "guess" what each image represents. The app was rejected from the store under the guise of being potentially offensive. This was shocking, but the guys persevered and resubmitted the app. Once again, rejected. Originally, Craig thought it might have been his sometimes sarcastic commentary that was the offensive part, but the second e-mail made it clear that they found the pixelated illustrations themselves offensive.

Keep in mind, these illustrations are very, very cute -- and if anything, flatter the people they represent more than anything else. Plus, these illustrations have been published not only in Craig's own Minipops book, but used in various other media as well. A book about Michelle Obama will even feature the Minipops of the Obama family.

Regardless, Craig and Matt weren't getting any clear answers from Apple's App Store e-mail help desk. Fast-forward to this week: Matt and Craig go to WWDC.

One of the benefits of WWDC is that you are supposed to actually be able to interact with real Apple employees. After being told to talk to someone in the Developers Lab, Matt and Craig were again faced with some standard answers that sounded like they came out of a tech-support manual, and were given no more information as to what in their app was so potentially offensive to the App Store reviewers. After speaking with someone higher-up, the final answer essentially given was, "because we said so. And according to our TOS, that's the only answer we have to give." Oh, and the always helpful, "e-mail the App Store help line for more information."

This needs to stop. I understand that at WWDC, Apple might not have a whole team of App Store support individuals around to answer specific questions, but surely, if you've paid thousands of dollars to not only join the ADC, but also buy a WWDC ticket, that earns a referral to an actual human being and not just a stock-answer to "e-mail" the App Store support center.

Apple has made it clear they want to make the rules for playing in their sandbox. That's fine. But if a company is going to make the rules, they better let the potential players know what those rules are. A blanket "because we said so" isn't an acceptable answer, especially from a company that claims it is fostering innovation and new market opportunities for its platform. Want developers to use your platform? You better tell them what they can or cannot do, up front, and in a consistent manner.

When developers can't get a straight answer from Apple, even at WWDC, about why an app has been rejected or even what steps they can take to resolve the situation, something is very, very wrong. Make no mistake, a big portion of the iPhone's success is due to the App Store, and 99% of those apps are not developed by Apple. Shafting developers and refusing to even give a straight answer for rejection is a real good way to discourage individuals from developing for or investing in the platform.

We'll be running a weekly column highlighting some of the more ridiculous App Store rejection stories. Please contact us via the tips form or on Twitter if you want to share your story.

If highlighting these preposterous situations is the only way to initiate change, then highlight we shall.

The bottom line is this: Apple is a better company than this and developer's deserve better. If you want to reject an app because you don't like pixelated illustrations, then come out and say it. Or at least try to pinpoint what is objectionable so a developer can reassess and make changes if necessary.



This is just becoming stupid. For the past year, we've heard from developers who have had their apps rejected from the App Store for the...
 

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nonnus

hi

i am also a iphone developer with my own sad story to share,
i hope u dont mind:

i already created some truly innovative apps like the first midi controllers and first downloader app for iphone, itouchmidi and idownload,
i also created ikaraoke,
wich would be the first karaoke app on the app store but it has been rejected bcs some app review member considered it to be too simillar to ipod app and that it would confuse users
more details at: http://www.ikaraokeapp.com/node/18

i have also just posted about it and included some links to reports like this one on http://www.facebook.com/CNNQuest
feel free to drop in and help us try to reach even more media atention to the shameful app store review state of the nation

June 18 2009 at 5:34 PM Report abuse rate up rate down Reply
matt

We are 3.0 compatible, I'd be a bad developer if I didn't check that. We're also bug and memory leak free, just for good measure. It's a pretty simple app.

To address a few points that have been made in the comments. We did have bios with each picture, but took them out as we thought that was the reason for rejection. We may put them back in - not sure just yet.

The work is an artist's portfolio, so does not break any laws, rights or amendments as far as we are aware. Same applied with the book.

June 16 2009 at 12:10 PM Report abuse rate up rate down Reply
Kento Ito

I don't like Apple's app store approval policy, but here's the thing: Apple has the right to not disclose the approval process, because it might be a patented method that might be used on other competitors.

Sure, it may sound stupid, but I am talking from the financial point of view.

Also, the app shown above, it is potentially offensive.

But here's a thing: Re-submit the app. Each app store reviewer judges the app on their own opinion. Every re-submit, different person reviews the app, so different views are taken in.

Also, take note, that if the app has even one flaw in 3.0, it will be rejected, no questions asked. Interface bug, slowness, etc, all those are the requirement for app to be rejected from app store.

June 13 2009 at 1:31 AM Report abuse rate up rate down Reply
meizlizard

[grammar Nazi] You have an extra apostrophe on "developers" in the last paragraph! [/grammar Nazi]

I completely agree with this article. If they are going to filter submitted applications to this extent, they should also filter bad applications already in the app store.

June 13 2009 at 12:32 AM Report abuse rate up rate down Reply
Will

Are they 3.0 compatible? I know this might seem a bit obvious, but apple is only accepting those which are 3.0 compatible, so they could check whether they are, just an idea though :)

June 12 2009 at 2:49 PM Report abuse rate up rate down Reply
Andy S.

I also have to concur with Dan and Geof... while WWDC is aimed at developers (developers! Developers!), it isn't the developers' equivalent of an appointment at the Genius Bar.

The simple fact is that Apple owns and controls the App Store, and they get to decide what goes in there. I'll certainly concede that "because we said so" is a ridiculous reason for a rejection, but I'll wager that this was a general response from someone who is unfamiliar with the app or the rejection itself. I imagine that the sentiment was more of "I do not know why your app was rejected, but we rejected it, so that's that." There absolutely should be more transparency in the process, and at the very least, the App help line should provide them with the actual reason for the rejection.

Again, however, this *is* Apple's store, and if "we simply don't like and/or don't see the utility in your app" is the reason for the rejection, that's still valid. Honestly, people keep talking about the Pre and the Android Store as being things that should push Apple to stop rejecting so many apps, but I suspect that it's quite the other way around. As it is, the App Store has a lot of good apps, but those apps are a little island floating in a much larger sea of crappy apps that are varying combinations of badly written, useless, and derivative. At this point, Apple should be tightening the reins and being choosier. More wheat, less chaff. A new iPhone user should be able to hit the App Store and find themselves standing neck-deep in apps that they just have to have, rather than finding maybe one or two apps per page that aren't flashlights, fart sound generators, or standalone single books that they've never heard of.

June 11 2009 at 3:34 PM Report abuse rate up rate down Reply
dance

Good. Totally supportive of the idea to do a weekly column and keep the heat on Apple rather than just sporadic outbursts around a specific app. They need to change their training and policies, or at the least publish regulations.

And WWDC *absolutely* should have been an appropriate place for developers to get more information about the process--the App Store approval process is effectively a second SDK iPhone developers have to conform to, only right now it's a mysterious, unpublished, SDK.

June 11 2009 at 2:39 PM Report abuse rate up rate down Reply
Brady J. Frey

People have been battling Google for closing and/or rejecting accounts without valid disclosure, I'm just waiting for this to push Apple as well http://www.huffingtonpost.com/aaron-greenspan/why-google-bothered-to-ap_b_213176.html

I find this odd though, I wouldn't think this is the culture that Steve Jobs permits. Are they outsourcing their approvals in some way?

June 11 2009 at 1:05 PM Report abuse rate up rate down Reply
frozencactustx

They will get more than $6000 worth of publicity out of this.

Maybe they didn't like the "likeness" (or not) of Steve?

June 11 2009 at 12:57 PM Report abuse rate up rate down Reply
1 reply to frozencactustx's comment
frozencactustx

Sorry, just figured out I can't reply to a reply.

@Christina - does your not exact likeness argument extend to the items that are DC/Marvel/etc comic characters such as Batman, Hulk, Wonder Woman, or similar? Those seem to be detailed enough to know exactly what they are. Whereas, like you assert, the Ferris Bueller could be any one in a sweater vest.

June 11 2009 at 1:04 PM Report abuse rate up rate down Reply
Keith

Sorry, Christina, the First Amendment only provides limited protection to commercial speech. If you want to publish a book or magazine article criticizing or praising a celebrity or telling his or her life story, then that's protected under the First Amendment, but if you just want to use the celebrity's name or image to sell a product, then you need permission. In this case, the author is not criticizing or praising the celebrities or indeed engaging in any form of expression about the celebrities at all, that I can see. Instead he's just included the celebrity images and names in his software because those images and names will help the program sell.

As a mental exercise, imagine that the author just used the names and images of unknown people in his software. Would anyone be interested in buying it? Of course not! The names and images of the celebrities provide the principal reason for making the purchase, and thus constitute most of the value of the software. This directly infringes the right of publicity and does not implicate the First Amendment at all, since there's no expression of any ideas about the celebrities themselves at all.

As for the resolution of the images, I think that if they truly weren't recognizable, then the program wouldn't have any point, would it? They're sufficiently recognizable (and indeed they are labelled with the celebrities' names, which also independently implicate the right of publicity) and so the low resolution doesn't change the analysis above.

You mention that the use wouldn't be damaging, but you don't have to prove damages. For example, California Civil Code Section 3344 permits a person to recover $750 for each violation of the person's right of publicity, without proving any actual damage at all, in the case of use of the person's "name, voice, signature, photograph, or likeness, in any manner, on or in products, merchandise, or goods, or for purposes of advertising or selling, or soliciting purchases of, products, merchandise, goods or services, without such person's prior consent."

June 11 2009 at 12:51 PM Report abuse rate up rate down Reply
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