Filed under: Analysis / Opinion, WWDC, iPhone
PC World's dashed WWDC expectations
While some people came away from WWDC feeling like it's Christmas in June, it doesn't look like PC World was among them. But after reading their laundry list of unrequited hopes and dreams for WWDC (WWDC No Shows: 10 Things We Wanted From Apple and Didn't Get), it seems like PC World really doesn't seem to get it.Let's walk through these points one by one, shall we?
1. The Apple Tablet
We've been hearing rumors about this one since the Newton disappeared. I don't think anyone realistically expected the tablet to come out this year, much less at WWDC. It's getting to the point where every single event has people leaving and saying, "B-b-but where's the tablet?"
I haven't heard of a single credible source indicating that Apple was even pursuing such a thing. And really, why would they? Cutting out features people consider essential, wrapping it up in a turgid shell, and then selling it for less cost than the premium models people actually want to buy is something other certain cut-rate PC manufacturers do. Apple has a good thing going with its current iPhone, and by lowering the price of entry to $99, they've all but guaranteed that anyone who's willing to stomach dealing with AT&T for two years will go ahead and get one. Why, exactly, does Apple need to make a cheaper, less capable version of one of the best-selling mobile phones of all time? And who would really be satisfied with it if they did?
3. iPhone FM transmitter
Between Bluetooth, 802.11b/g, 3G, EDGE, and GPS, there are already several methods for getting data into and out of the iPhone. Aside from streaming music to a car stereo (something already possible through dock accessories) or "squirting" music like the Zune (ha), what would be the use of this, and what would it be other than an added component cost, battery drain, and layer of complexity for the user?
4. A new iPod
I guess these guys have been asleep for the past seven autumns. Major iPod events happen just before the holiday fiscal quarter. Always have, always will. In fact, Phil Schiller blatantly said so a few months ago. Cue the Tempos: "Seeee yooouuu in Septemmmmber..."
5. Adobe Flash Support
Adobe needs to get Flash working properly on the Mac first. If my MacBook Pro's 2.6 GHz processor pegs at 80% while watching lo-res YouTube videos, what chance does the iPhone's far slower processor have? And if the Flash plugin crashes the full Safari browser so often that Apple has gone out of their way to sandbox browser plugins in Snow Leopard, how much of a rush should Apple be in to do the same thing on a platform whose small size and relatively low processing power necessitates more streamlined software? Yes, let's have Apple dive into Flash support for the iPhone right away, and see what it gets you: one hour of battery life, flashing banner ads all over the place for you to accidentally click when you're just trying to scroll the page, and Mobile Safari crashing every five minutes.
6. Removable batteries
This is seriously becoming the new version of the "one button mouse" diatribe. You've got a choice here: keep the iPhone slim and portable, or bulk it up with a removable battery. Considering some people are already complaining about how "big" the iPhone is, Apple's not going to do this. And you know what I say? Good! Because the last phone I had, any time I dropped it the first thing that happened was the battery popped out and slid to the other side of the room. Plus, given how much Apple charged for batteries for its notebook lines (back when their batteries used to be removable), even if they did offer a removable battery on the iPhone/iPod, people would inevitably complain that the replacements cost too much.
7. iProd and iFPGA
I wouldn't be at all surprised if Apple threw these codes into developer builds to provoke exactly the response they got: leading rumor-seekers down blind alleys in search of phantoms. Or maybe the iProd is some sort of new, electronic cattle motivator with built-in WiFi, and the iFPGA is a nine-iron with a multitouch grip. Who knows? Were these guys really expecting to hear about this on Monday?
8. MMS and Tethering Support (That Can Actually Be Used)
News flash: the iPhone is available in several dozen countries outside of the United States. As a matter of fact, some enterprising UK iPhone owners have managed to enable MMS on their O2 network iPhones already. At any rate, the blame for this one falls squarely on AT&T; frankly, I never thought I'd be thankful to be on Vodafone NZ's network.
9. Carrier expansion
Everyone wants the iPhone to move to Verizon. Sure, why not? It would only involve Apple completely retooling the phone's wireless antenna so it could work on Verizon's CDMA network. It would also mean Apple would have to create two separate versions of the iPhone -- one that uses a CDMA chip and will therefore only work in North America, and one that uses a GSM connection and works everywhere else in the world. I don't know, maybe this is a good idea after all: then Apple could call it the iPhone 3G S CDMA to differentiate it from the normal model. Why not add on even more letters and call it the iPhone 3G S CDMA 1701-D?
10. Steve Jobs
It seems like everyone else already knew Steve wasn't coming back to Apple in any public way until later this month. Look at it from another perspective: having Schiller do the keynote without him is a show of confidence in the man's abilities. If he'd been shuffled away for WWDC so Jobs could swoop in and give us the goods in his stead, we'd have another four years of articles about how Apple will follow Steve Jobs to the great beyond.
You know what I'm sad didn't show up at WWDC? Nothing. The upgrades to the notebook line took me completely by surprise, the enhancements to Snow Leopard and the low upgrade price guarantee that I'll be a zero-day updater, and the new features of the iPhone 3G S are tantalizing enough for me to buy it and pass my iPhone 3G down to my wife. Apple is at the top of the heap right now, so they could have afforded to simply iPhone this one in -- but they didn't.

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Reader Comments (Page 1 of 4)
Adnium said 9:10AM on 6-12-2009
A tablet would have been nice though. Be honest, you can't say you weren't a little disappointed.
Although, it does seem that PC World's list is really only three things: iPhone features that have either never been present or never will be (e.g. removable battery); Apple tablet and the glorious return of Steve.
All things we can probably soldier on without for the moment.
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Joshua Ochs said 10:25AM on 6-12-2009
Yes, I'm honest. I wasn't. Tablets have been shown time and time again in the PC space to be an idea that sounds neat that no one actually buys.
glad said 9:17AM on 6-12-2009
yeah the tablet ( yawn) now that would really be a big seller wouldn't it just like they have been in the windows world. Tablets are out there and are they worth the money ( no), do they get the job done more effectively ( if you work in a warehouse perhaps) but as I use my mac to surf, read emails, create new designs, write stuff I don't think a tablet is suitable for 98% of us. as for those mac geeks who want cool stuff go make your own.
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Kelmon said 10:08AM on 6-12-2009
The thing is, I'd love to see how Apple would sell such a device. I am in complete agreement that a tablet for desktop computing is not useful - desktop/notebooks already do the job very well. However, maybe there is something that a tablet would be good at that I would like to do. I'm just intrigued at the idea more than anything else...
Charlie said 2:08PM on 6-12-2009
I was an early adopter of the TabletPC and tried several models. I really wanted to like the pen-based paradigm, but in the end I decided that for most applications it has limited advantages over the traditional keyboard/mouse combination.
Even with the seemingly killer application of graphics editing, I found that the difference between editing on a TabletPC and editing with a Wacom tablet wasn't enough to warrant the price of the TabletPC -- especially if this is the only application that makes it attractive.
Also, I found that because they fit into the same mental space as a clipboard, tablets tend to get more physical abuse than a laptop or netbook. You're more likely to casually toss it onto your desk, for example. But none of the models I tried were ruggedized enough to stand up to that. I experienced several hard drive failures, along with other mechanical failures in things like power switches, power adapters, etc. I came away thinking that the only way this type of machine will succeed is if it is entirely solid-state and has no moving parts whatsoever. (I suppose a supersized iPhone would fit that description.)
DJFriar said 3:35PM on 6-12-2009
I don't think we'll see a "MacTablet", but I fully expect we will see a 6-9" screened iTouch at some point. The medical apps being released on the iPhone platform would make the a hot seller all by itself, not to mention gaming possibilities, movie viewing etc. But I really think the medical uses the iPhone OS platform has been turning up will see a larger format iPhone/iPod touch in the relatively near future.
Frank said 7:20PM on 6-12-2009
i TOTALLY want a tablet, and i was really hoping for one this time around, with my credit card in hand. not because i want desktop computer power in laptop form — that's too many bells and whistles. i want apple to make a simple touchscreen ebook/document reading (and movie-watching) device, something with the ability to connect to the app store for downloads on the fly. that would *really* make amazon's kindle admit who's boss here. with all the patents they have in place, and the iphone/ipod touch already in existence, it's all there: just scale an ipod touch up a bit, and ta-daaaa. i can't believe they haven't done it already, it's so obvious.
kkpro said 9:34AM on 6-12-2009
good article, well put
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Tape said 9:35AM on 6-12-2009
it seems to me that the whole list is stuff that no one wants, stuff everyone knew was not happening, or stuff that is AT&T's fault.
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Tape said 9:36AM on 6-12-2009
or, additionally, things that make no sense (like iPods being announced at a time that is not September).
H3 said 9:40AM on 6-12-2009
FM receiver would have been nice.
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kf9z said 10:00AM on 6-12-2009
I concur. I wish the iPhone had just some of the more BASIC features of a smart phone or even basic Motorola flip phone from years ago.
I have the 2G 8GB iPhone and 3G 16GB iPhone and I very much enjoy owning them and thanks to pwnage I am able to record video, tether to my MBP AND use free MMS/SMS. I hoped for a nice FM receiver and video recording for 2G and 3G iPhones.
I went to Sprint yesterday and had a long hands-on with the Pre and I must say the first thing that blew me away was the LED lit display. It was SO great that compared to my iPhone 3G it was NO COMPARISON! Also - I very much liked the WebOS and after just a few minutes I was able to master all but the most esoteric features and I especially liked the ode to the vintage Palm OS in the 'launcher'. The 3G network is FANTASTIC and compared to ATT it is balls to the wall.
I was hoping for more and as usual I was disappointed - although I generally have higher expectations that I should. I must say the new processor and graphics chip in the iPhone 3Gs will make a HUGE difference but truthfully Apple has a SERIOUS competitor in the Pre and that should lead to BETTER phones from everyone and better apps and features.
For the record I was told that Palm has over 400 applications ready for the app store in the nest few days pending last minute testing. I went in thinking the Pre would be a nice phone with a quick and responsive OS that was easy to use - I left the Sprint store with a pre-order for a Pre.
D
Kelmon said 10:10AM on 6-12-2009
To be honest, I think the Pre is more of a concern to RIM than it is to Apple.
Scott said 10:57AM on 6-12-2009
The Pre doesn't have an OLED display. It's the same type of regular backlit LCD as the iPhone, but 3.1" instead of 3.5".
http://en.wikipedia.org/wiki/Palm_Pre#Screen_and_input
kf9z said 11:46AM on 6-12-2009
No, the Pre clearly states it has an LED display and no where did I state it had an OLED display. The screen is CLEARLY LED and that was confirmed by the manager at the Sprint store. I am often wrong but that information is available all over and I am sorry but Wikipedia is not generally my source for accurate and reliable information.
Zak said 11:55AM on 6-12-2009
First of all, nobody wants FM transmitters. That's why there isn't one in the iPhone. It's a simple case of not enough demand. Not even close. Second, video recording? That's one of the things you want? And then you go gush about the Pre, which doesn't have video recording?
Do you not see how stupid that is? Obviously you don't care THAT much about video recording if you're so gung-ho about the Pre. Video recording is actually one of the things that puts the iPhone over the Pre, so how backwards is it that you're making it sound like the Pre is a better phone, while at the same time claiming that video recording is very important to you?
Also note that the iPhone 3GS will be at minimum as fast as the Pre but probably faster thanks to the significant hardware upgrades. This is obviously something Palm didn't take into account when they were boasting about their new "iPhone killer".
Tariq said 1:58PM on 6-12-2009
No no no, it's an LCD display with LED backlighting. You're all right. Or wrong. Depends how you look at it.
Zak said 3:01PM on 6-12-2009
clownfat: Read the post this thread is responding to. It says, and I quote: "FM receiver would have been nice." Nobody is asking for an FM transmitter either.
H3: Copy and paste was ALWAYS on Apple's list of things to add to the iPhone, it was just lower priority than things like, oh I don't know, GPS, 3G, the App store, you know, little things like that. Apple specifically said that copy and paste would be coming in a future release.
When did Apple say an FM receiver was coming? Oh that's right. Never. Why? Because nobody wants one. The truth hurts, deal with it.
If you really want an FM receiver on the iPhone, go buy one.
http://www.usbfever.com/index_eproduct_view.php?products_id=141
http://www.griffintechnology.com/products/navigate
I know, google is hard.
kf9z said 5:08PM on 6-12-2009
You know that what exactly what I was trying to say - it has a LED backlight from a conventional LCD display. The LED backlighting makes for a far more uniformed display and color representation.
As for video recording? The PRE I used HAD video recording. I said that Apple did not allow for recording even though it was completely possible even with the sub-standard camera from the get-go with third-party application like Cycorder and SnapShot - all work well even given the crap camera Apple threw-in at the last minute likely to reduce overall cost.
Apple has not allowed for even the most basic of phone features without the need to unlock your phone and get them someplace else. I have no problem doing that but it comes at a price to Apple and ATT - for me it was a swap to Sprint for a new PRE even though I still have my 3G and plan to keep it along with the Palm. I like them both but I see more upside to the PRE in terms of future enhancement as it has the hardware but lacks some of the software. So what? You can fix the software but the hardware remains constant. I think the PRE has a fantastic display and one that trounces my 3G. The keyboard is OK but I have never likes slide-out keyboards anyway. The WebOS is super and it will continue to improve provided Palm stays above water and I hope they will. The PRE is a super phone and a rival that many in these forums dismiss way to readily.
D
LSC said 9:41AM on 6-12-2009
I understand that Apple is an American company, and that they released the iPhone first in the U.S., but the Internet is global which means I'm tired of sites thinking that all anyone cares about is AT&T.
MMS and tethering are available in several countries at launch, the issue here is with AT&T, not Apple.
I think a lot of so called "pundits" are getting ahead of themsevles by thinking that Apple has that much direct control over what AT&T does. Yes Apple is a powerful company, and yes the iPhone has been carrying AT&T's profits for the past few years, but AT&T is still an independent company that does whatever it wants, even Apple only has so much control.
As for the other points, they are all bang on, wishing for something -- even if it is highly unlikely to happen -- doesn't give you the right to be pissed off when your highly unlikely thing doesn't happen.
FM radio is useless, the success of the iPod proves this conclusively as many of its competitors had Fm radio for years yet couldn't so much as dent Apple's market share.
Removable batteries will never happen, stop asking, stop wishing, it just isn't Apple's style.
And phantom products like the iPhone nano, iProd or iTablet are months if not years away.
People need to stop with the whining and unrealistic expectation.
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