Filed under: Cult of Mac, Apple, iPhone
Two years with the iPhone

On June 29, 2007, Apple and AT&T released the iPhone for $600 to crowded stores throughout the United States. A whole lot has changed in the iPhone-world in just 2 short years. The 1.0 software is just a distant memory, and looking back I'm a little surprised how limited the original iPhone was at release. I thought for the 2-year anniversary, we could take a little walk down memory lane and see how far things have come.
Apple announced the iPhone at Macworld in January 2007, explicitly stating they were doing it because otherwise the FCC would have outed them. Cingular/AT&T was named as the exclusive carrier. The phone would cost $600, which was a completely unsubsidized price.
The only applications loaded in by default were SMS, Calendar, Photos, Camera, Calculator, Stocks, Maps, Weather, Notes, Clock, Phone, Email, Safari, iPod and Settings. While the list may seem impressive typed out, there weren't even enough applications to fill the whole screen. There certainly weren't the 50,000 applications that are available today.
Steve Jobs and company told us from the beginning there wouldn't be an SDK. Instead developers were encouraged to write web apps, taking advantage of the iPhone's great mobile browser. Obviously people weren't happy with this arrangement, and jailbreakers (including our own Erica Sadun) got to work shoehorning in native applications with no help or documentation from Apple.
Just 2 short months into the life of the original iPhone, Apple dropped the price by $200. Early adopters (yours truly included) were a little upset with Apple for such a dramatic price drop so soon in the life cycle of a product. We were appeased with a $100 Apple gift card. The price drop moved the iPhone from an expensive luxury item into a semi-affordable one. The 4GB version was also discontinued a short time later.
During the lifetime of the iPhone 1.0 software, Apple added some functionality like access to the iTunes music store on the iPhone (via WiFi only) and the YouTube app (Note: as commenters point out, the YouTube app was always there).
The main complaints about the first version of the iPhone were no 3G, no GPS, no cut-and-paste, no native applications, no MMS, no background applications/push notifications and no tethering. The iPhone was miles ahead of most phones in some ways, but it ignored some functionality found on some more basic phones at the time, like voice dialing and video recording.
iPhone 2.0 and iPhone 3G
Almost exactly a year after the launch of the original iPhone, Apple released iPhone software version 2.0, along with new hardware. These 2 things solved some of the issues people had with the original iPhone, and the App Store was a true game-changer for both the phone and the developers.
The release of the 3G also meant the end of unsubsidized iPhones and at-home activation. Until the release of the 3G, people could walk right into an Apple or AT&T store and walk out with an iPhone in just a minute or two, connect it to iTunes and set up their account at home. The unsubsidized nature of the iPhone was also a game-changer in the land of cell phone carriers, and was expected to revolutionize the way cell phone carriers and their contracts worked. Depending on how you look at it, either fortunately or unfortunately Apple and AT&T went back to the "traditional" way of doing things, offering subsidized phones. As a result the 3G was "twice as fast and half the price".
The iPhone 2.0 software was also made available to original iPhone owners, so everyone was given access to the App Store and the goodies contained within. The App Store itself revolutionized cell phone applications and the iPhone ecosystem. It turned the iPhone into a gaming platform, a productivity tool, a fart machine, and more.
The release of the 3G meant that people had no more complaints about the iPhone's lack of 3G, GPS, and lack of native applications. Still, people (rightly) complained about lack of MMS, tethering, push notifications (promised but never delivered) and copy-and-paste.
iPhone 3.0 and iPhone 3GS
Apple had listened to everyone's complaints regarding the first generation iPhone and fixed all of them that they could. Through the software update, 3G and 3GS owners were given MMS and tethering (as long as their carrier allowed it). All iPhone owners were given copy-and-paste and push notifications.
With the 3GS, Apple fixed a few remaining complaints like video recording and voice commands. Other hardware changes were the addition of an autofocus camera and magnetometer for compass functionality. The phone itself is relatively unchanged, and in fact the 3G is still available for just $99, effectively squashing the rumors of an "iPhone nano."
Developers were also given access to the dock connector. We haven't yet seen the results this will produce, but if I had to guess I think in the next year we'll see a whole lot of iPhone accessories that will add an amazing amount of functionality and value to the iPhone. Maybe an external keyboard, or gamepad. We've already seen uses in the medical and musical field in demonstrations.
It's amazing how far the iPhone has come in just two short years. Since the release, through either hardware or software the iPhone has gained the iTunes music store, the App Store, GPS, 3G, video recording, a compass, MMS, tethering, copy-and-paste, 50,000 applications, Exchange support, push notification, Bluetooth headphone support, and more. It's gone from an incredibly expensive luxury item to a "must have" for businessmen and teenagers alike, for totally different reasons. It's evolved from a "cool phone" to arguably the most advanced smartphone with the widest array of applications. It's truly revolutionized the mobile world and influenced the phones that other companies manufacture.
I, for one, can't wait to see what's in store for version 4.0.

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Reader Comments (Page 1 of 3)
Mark Grambau said 4:14PM on 6-29-2009
When I look back at my first year of iPhone ownership, starting in September of 2007, I feel like I'm looking back to my computing habits pre-internet. I simply wonder, "What on Earth did I do on that machine all the time?" The very notion of no 3rd party apps + no quick links to webpages on the home screen seems impossible now. Yet somehow I got by, and more than that, I still loved my iPhone!
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mattyd22201 said 4:17PM on 6-29-2009
The YouTube App was part of the original 1.0 software release.
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Justin Kohler said 4:25PM on 6-29-2009
Then why isn't it pictured in the photo of the 1st gen above?
JoshK said 4:32PM on 6-29-2009
It definitely was on there. Steve Jobs showed it at All Things D the year he and Bill Gates sat down for a simultaneous interview. So it was told it would be there maybe 1/2 a month before launch? The original photos don't show it because it wasn't going to have the app at first.
crazypenguin said 4:32PM on 6-29-2009
Thats what i thought too.... now that i think of it, i'm almost absolutely sure that youtube was always available, because i had issues with unlocking my phone and keeping youtube usable...
Tom said 4:36PM on 6-29-2009
YouTube was not in the picture above because that is one of the shots of the iPhone from Macworld in January of 2007. YouTube was announced as a feature in June of 2007, prior to the phone being released. You can tell the image is old because it also says "cingular" instead of AT&T.
Shiv Iyer said 4:38PM on 6-29-2009
@Justin Kohler When the iPhone was announced at MacWorld 2007, it didn't have the Youtube app (the picture above was taken in January 2007). But since everyone was complaining that since the iPhone didn't have flash, and therefore couldn't watch youtube videos, Apple added the app BEFORE the first iPhone went on sale in June. Hope this clarifies....
D. Toliver said 4:38PM on 6-29-2009
The picture above shows the pre-released picture. Notice how the calculator app's color is different than what it ended up being on June 29th.
crazypenguin said 4:39PM on 6-29-2009
yup, i just looked it up on wiki, the updates after 1.0 say nothing about adding youtube. it was there when the iphone launched.
http://en.wikipedia.org/wiki/IPhone_OS_version_history
obviously everyone else already said that it wasn't there when the iphone was anounced, but when it launched. i wonder if TUAW will actually fix the error, hmmm
Peng said 4:40PM on 6-29-2009
it wasnt on the original macworld announcement, but was introduced later and shipped with
Michael Ogden said 6:22PM on 6-29-2009
The youtube app was added just months before the iPhone was release. I think it was at all things digital .
punkassjim said 6:38PM on 6-29-2009
I just find it funny that TUAW (and others) use those promo photos to this day, even though there has never been an iPhone sold that had exactly that screen layout.
brian said 11:06AM on 6-30-2009
"On June 29, 2007, Apple and AT&T released the iPhone for $600..."
I think it's funny that TUAW doesn't even remember that there was a $499 version available.
Jm said 4:30PM on 6-29-2009
I would also add that the first gen iPhone was only available in USA but a lot of people over the world bought them via eBay or other, jailbreaking and unblocking them to be use with their local operator, you rarely see this happening with other phones.
That also change with the introduction of the iPhone 3G to a lot of countries incluiding Mexico :) and with that the legal posibility of having an iPhone and access to the Appstore from other countries while the phenomenon of jailbreaking and unblocking the phone to be used in places not included still continues.
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bob said 4:42PM on 6-29-2009
it was only US only at launch, UK had it by christmas, and i was there launch day :)
YodaMac said 4:57PM on 6-29-2009
Nice review, but yeah, failed to mention US to worldwide distribution changes, and the introduction of Web App "icons" for adding to your iPhone screens. Those were a couple of other "mile markers" worth mentioning in the VERY SHORT LIFETIME of iPhone. Man! A Lot has happened! :-)
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ZipperSeven said 5:27PM on 6-29-2009
I also remember, pre launch, we didn't know the screen was going to be glass either. And upped the battery, although I don't remember by how much.
Ah, found it:
http://www.tuaw.com/2007/06/18/iphone-delivers-up-to-8-hours-of-talk-time/
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Kane said 5:52PM on 6-29-2009
So now my original iPhone is 2 years old and out of contract, what do I have to do to get it unlocked legitimately?
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aaron said 11:36PM on 6-29-2009
You don't. American carriers, with the exception of T-Mobile, never provide unlock codes and I doubt the iPhone even has one available.
Enjoy AT&T or use one of the sn0w programs.
Chris said 5:56PM on 6-29-2009
No contacts app on either phone there too?
I'm pretty sure that was on iPhone at launch...
Did the author of this post just look at the picture and list what he saw instead of actually researching the topic?
I think yes.
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