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Changes in Apple attitudes force changes in Google Latitude

We didn't want to let the week slip into the weekend without mention of the long-awaited release, on Thursday afternoon, of Google's Latitude client for iPhone, allowing users to update their locations to the social service and keep track of friends and family on the move (otherwise known as "iStalkU" -- no, sorry, that was Loopt, my mistake). You can access the service by browsing to http://google.com/latitude on Mobile Safari on your iPhone or iPod touch.

Yes, that's right, browsing. Latitude, believe it or not, is a web app -- which means that you can't get push notifications about your contact's movements, or keep constant tabs on folks without leaving Safari running. Intriguing. As Google's Mat Balez notes in his blog post announcing the Latitude release, Google actually developed a native app for Latitude... only to have Apple, uh, suggest that the big G redo the concept as a web app to avoid user confusion with the Maps app. Really? Must have been an interesting phone call.

David Coursey at PC World is frustrated with the limitation, and it's hard to fault him. Meanwhile, location-centric apps like Brightkite are already on the store -- of course, they are also kneecapped by the lack of a backgrounding mode to send updated position fixes.

If you're a Latitude fan, give us your feedback on the new web app below.

Thanks to everyone who sent this in.



We didn't want to let the week slip into the weekend without mention of the long-awaited release, on Thursday afternoon, of Google's...
 

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Alessandra

Remember the time when good guy Steve used to fight the dark evil forces of windows/Gates?? Now it seems that the good guy is making the rules and now he doesn't seem so good anymore. What I see here is that "the best experience for iphone user's" is the least of Apple's concern. The point is not if you choose to have no privacy or not; or to get "confused" with two maps on your iphone. The point is, how can it be ok to ban a nice app like that when it's so obvious that the whole thing is about business and money. I just wanted to know the REAL reason why Apple did that? Are they launching their own social network?? Are they trying to avoid Google grow even more on consumers lives?? What is that?? Meanwhile, if you have a mobileme account, you can try "playnice" to get your location on latitude: http://gizmodo.com/5329189/playnice-will-make-your-iphone-auto+update-google-latitude-via-mobileme

August 11 2009 at 8:29 PM Report abuse rate up rate down Reply
Rob

I got a app called iLOCi2, it doesnt run in the browser which is good and doesnt drain the battery. It's real time and the opt in feature is nice. check it out.
http://www.locimobile.com

They have a video explaining it on youtube, just search for locimobile

July 31 2009 at 7:26 AM Report abuse rate up rate down Reply
idntcare66

Why cant they just integrate latitude in the google maps app with the next software update? (which supposedly is coming sometime soon) Am I not being logical here?

July 27 2009 at 9:25 AM Report abuse rate up rate down Reply
jbrown510

You really think they "called the big G", or you think they just sent a generic and somewhat ambiguous email saying?

July 26 2009 at 1:13 AM Report abuse rate up rate down Reply
George

All the more reason to buy an Android phone.

July 25 2009 at 7:53 PM Report abuse rate up rate down Reply
istvan

wonder how many people who complain about not having this app on iphone complain about government acting as big brother

July 25 2009 at 6:18 PM Report abuse rate up rate down Reply
JeffC

Set up Latitude yesterday - my wife and I wanted to use it and have locations sent to our iGoogle desktops for each other - all ok until we realized that it only works if Safari is running and the user is logged in to Latitude.

Lame, lame, lame. It's useless in it present format, so we won't be partaking in Latitude.

July 25 2009 at 4:08 PM Report abuse rate up rate down Reply
urth

ftw=free the world, which is the biggest focus for all computer enthusiasts but not the focus of your favorite purely-for-profit-venture,Apple

July 25 2009 at 11:49 AM Report abuse rate up rate down Reply
Philotech

1. After Latitude was out for Blackberry and other mobile devices before iPhone OS 3.0 came out, I was pretty sure Maps on the iPhone would include Latitude and run in the background, at least to some extent. Latitude is nothing more than an add-on to Google Maps, and iPhone Maps is nothing but Google Maps.

2. I had Latitude up and running including GPS tracking on by Blackberry 8310 (2.5G = no UMTS), and while I did not conduct any scientific or reproducible battery benchmark, it ran well over 2 days (or, if you deduct short phases during both nights when Maps/Latitude was still running but cell network was switched off, maybe a little less than two days). Considering my BB is well over 2 years old, the battery has experienced some 200 charge cycles and the BB was in use during those two days including 45mins of phone calls and plenty of e-mailing, the battery drain appears to be almost negligable to me.

July 25 2009 at 11:17 AM Report abuse rate up rate down Reply
John.B

Meh. The first thing I did when I went to the AT&T account management website was to opt out of Loopt. If we're friends, you know where I'll be or you can text me and I'll tell you. The whole stalk-by-phone paradigm (n.b. not iPhone specific) is just creep-tacular in my book.

July 25 2009 at 10:02 AM Report abuse rate up rate down Reply
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