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Apple wins fight in U.K. over iPhone v Android claims

The U.K. advertising watchdog, the Advertising Standards Authority, says Apple is correct when it claims its App Store is better than the Google store for the Android.

In a TV ad Apple claimed that the iPhone had apps for "just about anything". Fans of the Google Android, or at least ten of them, complained that their phone offered a similar and equal function.

Apple responded that it made the claim "only on the iPhone" because its App Store "provided users with a unique experience unmatched by any other application marketplace, including the Android Market".

"Because Apple had shown there were far more applications available for the iPhone than the G1 phone, and user experience of the iPhone and the App Store was distinct from its competitor, we concluded that the claim 'only on the iPhone' was justified and not misleading," said the ASA in its ruling.

The Apple App Store has about 50,000 applications, while Google offers about 2,100.

In the past, Apple hasn't done too well with the ASA. In November an iPhone ad was banned for misleading customers about the speed of the phone on the internet. Apple also had to pull ads for its first generation iPhone in August of 2008.

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The U.K. advertising watchdog, the Advertising Standards Authority, says Apple is correct when it claims its App Store is better than the...
 

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Michael

It is misleading. I have encountered a lot of individuals who seem confused, and some even believe that you can't run them on the iPod Touch because of that. "But the commercial says only on the iPhone". It is a blatant lie regardless of which store is better. If Google was making the same claim I would still be upset. I do have some bias towards Apple mainly because they have a number of ads and such saying their stuff is perfect which is is by far from. No system I have ever encountered was perfect nor will it ever be. Besides they should spend less on their ads and more on fixing their XCode environment which still to this day will randomly eat perfectly good signature files, and give you no helpful error messages when uploading the new binaries. I will say that slowly most of my apps are becoming Android specific, and at one point I can make the valid claim "only on Android".

October 26 2009 at 2:41 PM Report abuse rate up rate down Reply
sockatume

Wow, spin much? Here's how it works:

1) Users complained that "only on iPhone" was misleading, because the same apps could be found on the Android Store, and the Android Store provided the same function.
2) The ASA found that the App Store was distinct enough from the Android Store that users were unlikely to misunderstand what "only on iPhone" meant.

They ASA made no decision about which store was "better".

July 30 2009 at 7:44 AM Report abuse rate up rate down Reply
Trevor

Typos:
"it's App Store" --> "its App Store"
"for it's first generation" --> "for its first generation"

July 29 2009 at 8:08 PM Report abuse rate up rate down Reply
cloud858rk

Yeah but how many of those 50,000 are crap or junk? Most.

July 29 2009 at 6:18 PM Report abuse rate up rate down Reply
2 replies to cloud858rk's comment
fry

Agreed. Of course the Android marketplace is full of crap too, so I'd bet you they both have a small number of very useful apps, putting them on much more equal footing than the raw number comparison would indicate.

July 30 2009 at 4:29 AM Report abuse rate up rate down Reply
cloud858rk

Very true.

I want to see an Apple commercial were they mention "50,000 apps on the apps store, omg!" and then see in in fine print "But 90% are fart apps".

July 30 2009 at 5:57 AM Report abuse rate up rate down Reply
Ekivemark

Apple has apps for just about anything.... except Google Voice.

http://ekive.blogspot.com/2009/07/apple-is-entering-appstore-minefield.html

July 29 2009 at 6:06 PM Report abuse rate up rate down Reply
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