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First two Microsoft stores pretty close to Apple counterparts

On Tuesday, CNET announced that the first two Microsoft stores would be located in Mission Viejo, Calif. and Scottsdale, Ariz. The California store will be in The Shops at Mission Viejo, a complex that already has an Apple Store. The Arizona store, according to the Associated Press, will be located in Scottsdale Fashion Square (shown at right), a little less than nine miles from Scottsdale Quarter, where Apple opened its fifth Phoenix-metro store last month.

"Hurray," I thought sarcastically after hearing about the Scottsdale store. "Just what I always wanted in my city -- a Microsoft store."

It's not surprising why these two locations were chosen. There's a lot of money in both areas, and a lot of existing Apple stores. It would be a notch in Microsoft's belt to draw traffic away from these highly penetrated areas.

I've already told my fellow TUAW comrades that I'm willing to brave visiting the store when it opens, just to see how it compares to its Apple counterparts. I've already asked for hazard pay. But, after, I think I may just need to stop by my local Apple store to appreciate the guys who drove Microsoft to do this in the first place.

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On Tuesday, CNET announced that the first two Microsoft stores would be located in Mission Viejo, Calif. and Scottsdale, Ariz. The...
 

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Flyboybob

Microsoft has never come up with an original idea. They are like 'Apple Bizarro World'.
Windows is a bad copy of Mac OS ?
Zune is a bad copy of the iPod
zune HD is a bad copy of the iPod Touch
Bing is a copy of Google, Apple doesn't have a search engine.

July 31 2009 at 10:18 AM Report abuse rate up rate down Reply
1 reply to Flyboybob's comment
The Apple Doctor

And they don't need a search engine since we can use Google!

July 31 2009 at 5:08 PM Report abuse rate up rate down Reply
The Apple Doctor

OK, HERE ARE CONFIRMED PICTURES OF THE LOCATION OF THE COMING MICROSOFT STORE IN MISSION VIEJO!!

http://www.flickr.com/photos/41013317@N06/3773802240/

http://www.flickr.com/photos/41013317@N06/3772996257/

I went to the mall offices and talked to a pretty young lady who said "Yesterday I couldn't tell you but, TODAY I can. YES, the Microsoft store WILL be in the old LIMITED location!"

I'll post more pictures if I can get inside later on.

July 30 2009 at 8:38 PM Report abuse rate up rate down Reply
Brian

The nearest apple store is 9 miles away, I guess MS isn't ready for direct competition and will be taking one of the dozen of empty spaces over on the east end of the mall, and not at the Chalder or Biltmore. MS store, I say fiile under: why bother

July 30 2009 at 3:51 PM Report abuse rate up rate down Reply
Dakota Trotter

Being a man from Arizona, I can't believe they put a store in the Scottsdale Fashion Square Mall 0_o Seriously, this blows my mind; what were they thinking exactly? "Hey, let's put our new store in an old run down mall that is currently in talks to be destroyed and replaced with a resort, it will surely thrive!" *sigh*

July 30 2009 at 3:39 PM Report abuse rate up rate down Reply
1 reply to Dakota Trotter's comment
Megan Lavey-Heaton

Not to mention it's rather hard to get into in the first place. As long as they keep it out of Chandler Fashion Center (near my apartment), they can have the thing.

July 30 2009 at 3:41 PM Report abuse rate up rate down Reply
The Apple Doctor

I on the Board of an OC(Orange County) Mac User Group. We're planning on visiting the new MV MS Store with our MacBook Pros in hand(Apple logo facing out) running Windows XP and ask for some Help!!

Let's see what they do!!(toss us out?)

July 30 2009 at 3:10 PM Report abuse rate up rate down Reply
Peter

I don't know which store you're visiting but I have never seen the scenario you describe. Never.

I've seen it a lot at Best Buy, but never in an Apple store.

Where were you shopping?

July 30 2009 at 1:52 PM Report abuse rate up rate down Reply
Grogmeister

I can picture the store now........

As you walk into the store you'll be greeted by someone dressed as a large paperclip who asks if you need any help. You'll promptly dodge around him, while all the time resisting the urge to knife him.

Then you'll be confronted by the extremely large Vista bargain offer bin, which also doubles as the Vista recycling bin.

Once round that you'll see the 70ft long 5 shelf rack on the left wall that just about holds the umpteen different versions of their latest OS.

On the facing wall you'll see the 70ft long 5 shelf rack that holds all the books (eg. Windows for Dummies), that tell you how to use the afore mentioned OS.

At the far end, behind the cash desk, you'll see another 70ft long 5 shelf rack that holds all the anti virus software.

:-)

Just wondering......when's Bill Gates going in for 'his' liver transplant?!?!?

July 30 2009 at 1:03 PM Report abuse rate up rate down Reply
Michael@reinhartstudios.com

I'm not sure exactly what it is about this Microsoft Store thing, but when I think about it I just laugh.

July 30 2009 at 11:16 AM Report abuse rate up rate down Reply
Flyboybob

Maybe they are going to sublease the space to Dell, HP and other PC hardware manufacturers like a flea market. Also, they could have a very small closet size area for Zunes. It would be just large enough for the 2 people who actually bought them.
Or, they may carry computers branded for Microsoft called 'MS Cherry', it goes along with 'Bing' and not virgin, The laptop Cherries will be carved out of one solid piece of aircraft quality spruce which has been treated to resist termites and viruses. Their desktop models will be an all in one design called an 'iPee C'. They will have to change their advertisements because their products will be sold in a high fashion mall. Will PC customers be cool enough to buy something in a MS store?

July 30 2009 at 10:57 AM Report abuse rate up rate down Reply
Brian

With Microsoft's scattergun approach to new products and ideas I give them a few years, really not sure what they are trying to do apart from earn the exec's wages by coming up with new ideas.

Yes Microsoft can sell lots of stuff but Apple stores are busy as it is a good poser place to go and you can use the machines. How are Dell going to feel if they stock HP.

And for the love of god why do you feel the need to advertise a product that is installed by default on nearly every machine and in every workplace.

July 30 2009 at 9:42 AM Report abuse rate up rate down Reply
2 replies to Brian's comment
Level 5

It's not even about advertising. If you're new to a Mac, and you go into an Apple Store and say, "what's this Mac about?", you'll get the rundown about how a Mac works, and what makes it special. You'll hear about iPhoto, iMovie, how to back up things automatically with Time Machine, and alot more. Those things. For the first time with Windows 7 (and even a little in Vista I guess), things are being refreshed, rewritten, redone. The Calculator app, Notepad, Wordpad, Paint. They've been the same since Windows 3.0. People coming from legacy Windows versions will not recognize much of their operating system, even though it looks just like Vista at first glance. Sometimes people don't like change, and that's where MS can shine and say "We feel this approach is better, and here's why", then teach users how to take advantage of the new things in said programs. They can explain new features in Win7 like federated searches, clustered libraries, how to tweak your taskbar, etc.

July 30 2009 at 10:47 AM Report abuse rate up rate down Reply
Brian

Fair comment but two shops is not going to teach more than a few hundred people a week, and if you need to teach people how to use your operating system then something is going sadly wrong (and I include all O/S's in this, some more than others)

I work on the number of times my mum needs to call, the more calls the worse the OS, I am praying for the OS which will stop the calls altogether.....

July 30 2009 at 10:54 AM Report abuse rate up rate down Reply
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