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Updating doesn't help your iPhone app, but price drops do

Here are two different insights from Pocket Gamer about how developers can grow the profile of their iPhone apps. The first comes to us from the wisdom of Peggle, that game that I just can't stop playing. Apparently, they've coined the term "Peggling," which means lowering the price of your app, and seeing a huge benefit from it. Whenever a game drops its price down to 99 cents, much as Peggle did soon after release, it sees a significant bump in the charts. I'm sure there are many other factors at play here -- Peggle was a great game, so you can't sell more of a crappy game just by selling it for cheaper, and I saw a lot of Twitter and blog attention when the price dropped, so it pays to have people watching the price in the first place. But under the right circumstances, dropping the price can do a lot for a game that's already selling pretty well.

But an update, apparently, won't. That's what the makers of Zen Bound told Pocket Gamer -- they say that when they released an update with new levels and new features, it didn't make a difference in their sale numbers at all. Games like Pocket God have made a reputation for themselves by providing regular and solid updates, and certainly it seems like those updates have at least spurred sales, if not made them blow up, but the Zen Bound guys say that singular updates on major products probably won't kick sales into gear.

Interesting. We're at least a few generations into App Store sales at this point, and we're started to see trends and consumer behavior in better relief; developers are getting better and better ideas every day about how to price and service their apps and customers.

Here are two different insights from Pocket Gamer about how developers can grow the profile of their iPhone apps. The first comes to us...
 

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mehar_sri

http://www.facebook.com

June 03 2010 at 3:56 PM Report abuse rate up rate down Reply
mehar_sri

Tech Help USA

June 03 2010 at 3:55 PM Report abuse rate up rate down Reply
HydroJohn

Ive resroted to just getting free apps now after spending £30 on apps in the iTunes store! Try visiting http://www.bestfreeiphoneapplications.com/ for more free apps.

January 02 2010 at 9:34 AM Report abuse rate up rate down Reply
Maria

I no longer buy any apps without first checking appshopper.com for an update history. I am much more willing to pay a higher price for apps with regular updates. I avoid apps which only have loads of price changes.

August 01 2009 at 1:39 PM Report abuse rate up rate down Reply
Rich R

As an example, you can see how Peggle's price sales have (temporarily) boosted its popularity here:

http://appexplorer.com/#r:314303518

(click the charts at the bottom of the page for a closer view)

July 31 2009 at 11:50 PM Report abuse rate up rate down Reply
Bones3D

Actually, some combination of price drop per update might yield the best results. Your app/game doesn't just get cheaper, the overall user experience gets even better as the cost goes down.

July 31 2009 at 1:40 PM Report abuse rate up rate down Reply
Rich R

http://appexplorer.com/ displays charts of price and popularity history for apps so you can see how price changes affect an app's popularity.

The site also lets you get alerts when app prices change.

July 31 2009 at 11:47 AM Report abuse rate up rate down Reply
krye

So does putting out an update spur sales? If a tree falls and no one is around to hear it, does it make a sound? What good is an update when no one knows about it. You have to make a splash. "Now with 5 new exciting levels!" "Five more reason to find out what everyone's been talking about!"

Don't expect sales to go up on their own. You have to generate some buzz. Otherwise, the only people that are going to know about the update, are the ones that already bought it.

July 31 2009 at 9:27 AM Report abuse rate up rate down Reply
Gus Jenkins

..."Peggle was a great game..."

No, Peggle IS a great game!!

July 31 2009 at 7:13 AM Report abuse rate up rate down Reply
zebrum

this article was wrong in my experience updates do increase sales. Simple because the categories page in itunes is sorted by release date. Keep it on that first page longer and you get loads of sales.

July 30 2009 at 8:12 PM Report abuse rate up rate down Reply
2 replies to zebrum's comment
BenDem

This is true. Since I can't drop my price ($0.99, it's also sad you can't sell an app for more than that,) updates usually, at least, double my downloads.

July 30 2009 at 11:23 PM Report abuse rate up rate down Reply
KeynoteKen

You CAN sell it for more than that, BUT your fellow developers have taught the buyers that, if you wait long enough, you'll catch a sale, probably down to .99!

It'd even be different if these drops were when it was 9 months or older, but, in many cases, if you wait a week from release, you'll get a 50% or more price break.

But, as the dev said above, advertising doesn't pay off, so it appears to me that you have to a) have a cheap product then "game" it's way onto the main page OR b) make a product so great, word of mouth will spread it BUT due to c) history of devs dropping prices, no one will buy until it's the lowest possible price...

July 31 2009 at 8:46 AM Report abuse rate up rate down Reply
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