Pre ad is to iPhone ad as dude is to lady in Aerosmith song of the same name

For what it's worth, this is more or less in line with Bell's campaign for its entire line of services starting last September.

Basically, every ad involves people and families interacting with each other and their TV/Internet/cell phone as if they were in their own house, but they are really in this featureless white space with a giant 3d Bell wordmark looming creepily around them, and they don't seem to realize it. Sometimes they are sitting on it or leaning against it, or they've mounted their flat screen TV to it... then the camera pulls back and reveals that the weird curvy blue counter is actually the bottom curve of the 'e' in Bell.

So the Pre ad isn't really ripping off the iPhone ad look, it's just part of a larger campaign that is using the whole featureless white space look that you know from Apple ads (but I remember from Canadian Clearnet ads in the second half of the 90s before I ever saw an Apple ad). But Bell puts a spin on it by putting their giant, creepy looming logo IN the featureless space instead of appearing at the end.

Until Palm gives developers a real SDK, and not this web app-style development, the Pre's apps will be heavily hindered in comparison to iPhone OS apps. Sure, it's not difficult to be running multiple apps when they don't have the power to do anything impressive. So, paid apps or not, I can't see an upside to using that platform if you can afford both providers.

They really couldn't come up with ANYTHING more impressive than "with just one touch you can reduce and close"? Really? Because I'm so thrilled about the ability to reduce and close things on my phone with just one touch. I sure do love reducing and closing.

I love ads that just throw a bunch of words at you without really explaining anything. With just a touch I can REDUCE AND CLOSE?? And I can also MOVE BETWEEN MULTIPLE APPS? Being a nerd I know they are talking about the multitasking features of the Pre and are advertising the ability to run multiple apps at the same time, closing them easily in the cards view. As Joe Average I would think: eh what? Bell only copied the style of Apple's ads, not the self-explanatory here's-what-you-can-do presentation.

Spooky?? Check this:
http://www.youtube.com/watch?v=h8eKMyfG5ks&eurl=http%3A%2F%2Fmyblog%2Diphone%2Ede%2F2009%2F07%2F06%2Fpersil%2Dtouch%2F&feature=player_embedded#t=25

Anyone notice how fast that Pre ad showed the user typing in Twitter? Are we trying to say that a physical keyboard will allow us to type that fast?

Yea, right.

The hands...

...they are still. And I mean REALLY still.

Imitation is the sincerest form of flattery. LMAO

Thx, Joel, you saved me from typing the no brainer comment!

I'd rather them parody Apple than continue to show those godawful commercials with that creepy, glowing, albino woman talking nonsense.